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The Development of Community Enterprise Entrepreneurs in the Crop Production Sector for Entry into e-Commerce
(2023-01-01)
Chienwattanasook, Krisada
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Jarinto, Krit
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Sulong, Madaoh
The spread of coronavirus disease in 2019 (COVID-19) in Thailand has led to a lack of liquidity and income for entrepreneurs, increasing the variety of distribution channels compared to store sales. This will be a solution for businesses that are struggling. The objectives of this research are to provide training and guidance to community enterprise groups, build a platform and collect product data from community enterprises in the research area, i.e. community enterprises in Chachoengsao Province. This research is participatory action-based with a group of entrepreneurs and 25 groups of community enterprises with three main processes: first, selection and training on e-commerce, second, development of electronic databases and marketing consultation to collect data from the website and consult experts. Finally, advertising and publicity in the online media to make consumers and the general public aware of the project in order to increase the sales and revenues of the community enterprise entrepreneurs. The results of the study indicate political and practical recommendations. To begin with, the government should provide financial support such as low-interest funds or loans as well as have clear, concrete, and continuity policies to support and promote community enterprises. In addition,community enterprises should raise awareness about the importance of real participation, manage big data, and form online trading will facilitate which can ensure sustainability.
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The role of industry 4.0 in supply chain sustainability: Evidence from the rubber industry
(2022-09-01)
Chienwattanasook, Krisada
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Tancho, Nartraphee
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Onputtha, Suraporn
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Boonrattanakittibhumi, Chanathat
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Sriyakul, Thanaporn
The objective of the current study is to examine the role of Industry 4.0 in supply chain sustainability (SCS). To examine the effect of Industry 4.0 on SCS, the big data technology is considered. As the supply chain process requires a significant data handling system among the companies, however, companies are lacking in this area. Therefore, the relationship between data storage, data transformation, data utilization, order management and SCS were examined. Data was collected from the rubber industry. For the purpose of data collection, questionnaires were used, and data were collected from the rubber companies of Indonesia. Results of this study shows that Industry 4.0 has a vital role in SCS. Implementation of Industry 4.0 among the rubber companies shows a positive effect on SCS. Particularly, the applications of big data technology have a vital role in order management and SCS. Big data technology has a significant positive effect on SCS. Big data technology has a positive role to promote order management which further influences positively on SCS.
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The Influence of Industry 4.0 Revolution on The Business Process in The Sugar Industry in Asean Countries
(2021-01-01)
Boonrattanakittibhumi, Chanathat
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Rattanasirivilai, Samanan
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Chienwattanasook, Krisada
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Sriyakul, Thanaporn
The primary goal of this article is to inspect the influence of industry 4.0 revolution on the business process in the sugar industry in ASEAN countries. The data were gather from the websites of sugar companies of ASEAN countries and database of World Bank from 2003 to 2019 and fixed effect model is used to check the hypotheses. The findings exposed that the industry 4.0 revolution has positive impact on the business process of the sugar industry in ASEAN countries. These findings provide the guidelines and suggestions to the authorities who prepared the policies that they should prepare the policies that enhance the adoption and positive effects of industry 4.0 revolution on the production and other business processes.
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Job characteristics and employee retention in higher education institutes of Thailand: The mediating role of organisational commitment
(2019-01-01)
Jarinto, Krit
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Jermsittiparsert, Kittisak
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Chienwattanasook, Krisada
The study aims to examine the impact of job characteristics on the retention of the employees in the higher education sector of Thailand. Following the literature, the study examines the mediating role of employee commitment towards the organisation as a mediator. The objective of this study is to examine the impact of different job designs, including enlargement, rotation and enrichment, on employee retention. The mediation of employee commitment is predicted to lead an organisation towards the retention of an employee. The study has employed the SEM-PLS to analyse data collected from employees of higher education institutes in Thailand. A structural equation model was adopted with the purpose of analysing the structural association between the observed and the latent variables, as well as to estimate the structural model. Estimating the appropriate sample size is one of the important aspects of SEM-PLS. The findings of the study support the proposed hypotheses, and can therefore assist policymakers, researchers and academics in understanding issues related to the retention of higher education employees in Thailand.
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The influence of innovation and self-employment on entrepreneurial inclination: The moderating effect of the role of Universities in Thailand
(2019-01-01)
Jarinto, Krit
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Jermsittiparsert, Kittisak
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Chienwattanasook, Krisada
Entrepreneurship has become one of the most important areas in business around the world for the establishment of graduates. It is important for any country to encourage entrepreneurship among graduates in terms of being competitive, innovative and competent. The purpose of the current study is to examine the entrepreneurial inclinations influenced by independent variables, including innovation and self-employment. The second prime objective of this study is to examine the moderating effect of the role of universities in developing entrepreneurial inclinations towards the establishment of graduates' own businesses. The data was collected from online registered entrepreneurs in Thailand, from the department of business development, using SMART-PLS. The findings of the study showed that innovation positively and significantly influences entrepreneurial inclinations, and that the influence of a desire for self-employment towards entrepreneurial inclination was significantly positive. The moderating effect of the role of the university was also examined on the basis of collected data and found that the role of the university moderated the relationship between innovation and entrepreneurial inclination, but the relationship between self-employment and entrepreneurial inclination was not moderated by the role of the university. Therefore, all direct hypotheses H1, H2 and H3 were accepted statistically, and the moderating effect was observed in hypothesis H4 and accepted statistically; on the other hand, the hypothesis H6 was observed as insignificant and rejected on statistical grounds. This study contributes towards the understanding of entrepreneurial inclination and the influence of important factors, including innovation and desire for self-employment with a moderating effect of the role of the university.
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The influence of entrepreneurial orientation, entrepreneurial education and university support on the entrepreneurial intentions of Thai graduates, with the moderating role of culture
(2019-01-01)
Chienwattanasook, Krisada
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Jermsittiparsert, Kittisak
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Jarinto, Krit
This study seeks to determine the entrepreneurial intentions among business graduates of Thai universities, as influenced by various predictors. The present study aims to investigate the influence of entrepreneurial orientation, entrepreneurial education and university support towards the entrepreneurial intentions of young graduates to become self-employed and entrepreneurs. The study also contributes to the determination of the moderating role of culture between independent and dependent variables of the proposed framework, on the basis of collected data from Thai university graduates by using SMART-PLS. Results of the study found that entrepreneurial orientation, entrepreneurial education and environmental support from educational institutions influences the entrepreneurial intentions of university graduates. The findings of previous studies and contradictory findings were considered, in the context of determining the role of university support, and all direct hypotheses were accepted statistically. The moderating role between independent and dependent variables by culture was also examined, and the results demonstrated that culture moderated the relationship between entrepreneurial orientation and entrepreneurial education as independent variables and dependent variables on entrepreneurial intention significantly, but found that culture doesn't moderate the relationship between university support and intentions towards entrepreneurship. This study investigates this relationship for the first time in an attempt to determine the intention of individuals to become entrepreneurs, along with the moderating role of culture.
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A theoretical and empirical framework for knowledge sharing: An auto industry case-study
(2019-01-01)
Jarinto, Krit
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Jermsittiparsert, Kittisak
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Chienwattanasook, Krisada
The study is aimed at investigating the impact of transformational leadership, organizational support, job insecurity, and self-efficacy on knowledge sharing. In addition to that, the study has examined the moderating role of JS in the relationship between SE, and knowledge sharing and between job insecurity and knowledge sharing. The data obtained through questionnaires were then entered into the SPSS to obtaining descriptive statistics and later transferred to Smart PLS to perform statistical analysis and to test the proposed hypotheses as well as check the research instrument reliability and validity through estimation of measurement and the structural model. The case-study group of 361 employees working in Thai auto firms was chosen as the study sample and PLS-SEM, also referred to as a second-generation multivariate statistical data analysis was employed. The findings of the study provide support for the view that the sharing of organizational knowledge is key in organizational success. Meanwhile, the role of JS as moderator is examined and further the relationship with job insecurity and knowledge sharing, and self-efficacy and knowledge sharing will be examined as well. The results are presented here.

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