KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Search Results

Now showing 1 - 10 of 34

Some of the metrics are blocked by your
consent settings
Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
(2026-05-01)
Thonoi, A.
;
Thongkaew, E.
;
Suwanmaneepong, S.
;
Kerdsriserm, C.
;
Mankeb, P.
The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.
Some of the metrics are blocked by your
consent settings
Influencing factors on consumer repurchase decisions for crispy jackfruit: A case study of a community enterprise in Chonburi province, Thailand
(2026-03-01)
Jinakarn, W.
;
Suwanmaneepong, S.
;
Kerdsrisem, C.
The regression model was statistically significant (F = 23.625, p < 0.001) explaining 52.8% of the variance in repeat purchase decisions. Analysis found that two influencing factors that had a direct influence on repeat purchase intention: product (β = 0.333, p < 0.001) and price (β = 0.195, p = 0.024). The product was the most significant predictor. In contrast, demographic aspects and other marketing mix elements (place and promotion) did not present any significant relationship with repeat purchase behaviour. These results suggested that for the jackfruit community enterprise, preserving a competitive advantage is critical and the promotion of repeat purchases mainly relies on maintaining high standard of products and confidence in the perceived value at the price. There should be emphasized on these core components as part of marketing strategy as well as the use of distribution and promotional activities for new customer acquisition.
Some of the metrics are blocked by your
consent settings
Knowledge, attitudes, and practices regarding Alternate Wetting and Drying (AWD) rice cultivation among farmers in community enterprise groups for large-scale agriculture in Suphan Buri province, Thailand
(2026-01-01)
Danaroon, E.
;
Suwanmaneepong, S.
;
Charoenkittayawut, S.
;
Mankeb, P.
Results revealed that farmers possessed a very high level of knowledge regarding AWD rice cultivation, with correct response rates ranging from 76.7% to 100% across 15 assessment items. They exhibited consistently positive attitudes towards AWD implementation, with mean scores between 4.23 and 4.83, rating five items as "Strongly Agree" and ten as "Agree." In terms of practice, farmers demonstrated high to highest levels of AWD implementation across ten practices, with mean scores ranging from 4.00 to 4.67. Furthermore, farmers' AWD practice levels were significantly associated with gender, age, total rice farming area, AWD farming area, and attitude towards AWD (p < 0.05), while farming experience and attendance in AWD training showed marginal significance (p < 0.1).
Some of the metrics are blocked by your
consent settings
Factors affecting the sharing of information on quality durian production by farmers in Rayong Province, Thailand
(2025-07-01)
Meehat, N.
;
Suwanmaneepong, S.
;
Kerdsriserm, C.
This study examined the factors influencing information exchange among durian farmers in Rayong Province, Thailand, regarding high-quality production practices. A survey of 54 farmers, equally distributed by gender, revealed an average age of 44.52 years, with most being married and holding at least a bachelor’s degree. The majority cultivated Monthong durian on plots of five rai or larger and had over five years of experience. Farmers applied their knowledge of water and maintenance systems, among other practices. The study findings revealed that motivation levels correlated with the farmers’ propensity to share information. Factors influencing information exchange, ranked from the highest to the lowest average value, were knowledge promotion and development (x̄ = 4.24), marketing (x̄ = 4.00), along with social relations and acceptance (x̄ = 3.46), resulting in a high overall level (x̄ = 3.90). Multiple regression analysis revealed traditional water management wisdom as the sole significant predictor of information-sharing behavior among the 11 variables tested, influencing both knowledge promotion (β = 0.573, p = 0.002) and marketing information sharing (β = 0.467, p = 0.011). Demographic characteristics, farming practices, and other production knowledge had no significant impact on farmers' sharing motivations.
Some of the metrics are blocked by your
consent settings
Comparison of cost and return for durian farmers on Magik Growth wrapping bag innovation to increase the quality of durian production in Rayong Province, Thailand
(2025-07-01)
Thongtem, K.
;
Suwanmaneepong, S.
;
Suwunnamek, N.
;
Kerdsriserm, C.
The results of the study revealed that farmers who did not use the Magik Growth durian wrapping bag innovation had total costs of 37,647.48 baht per rai, resulting in an average yield of 1,420.41 kilograms per rai and a net profit of 164,999.25 baht per rai. In contrast, farmers who used the Magik Growth durian wrapping innovation had total costs of 48,724.58 baht per rai, leading to an average yield of 1,420.83 kilograms per rai and a net profit of 195,068.58 baht per rai. There was a significant difference of 0.01 in the average yield between those using and not using the Magik Growth durian wrapping innovation. Fixed costs and break-even yield also showed a statistically significant difference at 0.05. However, total costs, variable costs, production factors, product prices, net profit, and prices showed no statistically significant difference.
Some of the metrics are blocked by your
consent settings
The opinions on factors affecting the use of web-based learning by quality durian farmers in Rayong Province, Thailand
(2025-05-01)
Naknat, N.
;
Suwanmaneepong, S.
;
Kerdsriserm, C.
;
Ruttanatirakul, A.
The majority of farmers who used the web-based learning system were male, aged 38.45 years, had lower than a bachelor’s degree, cultivated durian planting areas of more than five rai, had more than five years of experience in durian planting, accessed a learning channel on durian production through an application, frequently accessed media less than five times per day, and spent an average of less than five hours per day accessing online media. Farmers' opinions indicated that benefits and applications had the highest impact on web-based learning adoption (x̄ = 4.56), followed by content (x̄ = 4.41), design (x̄ = 4.40), and efficiency (x̄ = 4.26). Multiple regression analysis revealed that media access frequency (β = 0.29) and durian growing experience (β = 0.20) significantly predicted farmers' perceptions of design factors. These same variables strongly influenced content factors, with access frequency (β = 1.60) and growing experience (β = 0.78) as significant predictors. For usability factors, only education level emerged as significant (β = 0.18), while no demographic characteristics significantly influenced farmers' perceptions of WBL benefits and applications.
Some of the metrics are blocked by your
consent settings
Factors affecting consumer purchasing decisions for quality durian in Rayong Province, Thailand
(2025-05-01)
Sangdang, P.
;
Suwanmaneepong, S.
;
Khermkhan, J.
;
Kerdsriserm, C.
The findings revealed that the majority of durian consumers were women. The average age was 36.97 years old. The majority were married and had a bachelor’s degree or higher. Most consumers worked for non-government businesses and earned an average monthly income of less than 20,000 Thai baht, living in a shared household of less than five people. The study found that the marketing mix factors found to be important to the decision to buy quality durian at the highest level consisted of price (mean = 4.35), product (mean = 4.33), service process (mean = 4.31), people (mean = 4.21), physical evidence (mean = 4.20), promotion (mean = 4.20), and place (mean = 4.14), respectively. Multiple regression analysis revealed that three key factors significantly influenced consumer purchasing decisions. From demographic variables, education level showed a significant negative relationship (β =-0.147, p = 0.038) and household size demonstrated a significant positive relationship (β = 0.153, p = 0.026). Among the marketing mix variables, only price emerged as a statistically significant predictor (β = 0.209, p = 0.049).
Some of the metrics are blocked by your
consent settings
Factors affecting the adoption of smart root washing innovation by commercial vegetable growers in the eastern suburbs of Bangkok, Thailand
(2025-01-01)
Sornphakdee, N.
;
Suwanmaneepong, S.
;
Llones, C.
Result showed that 70% of the participa. nts were male, and the majority cultivated leafy vegetables. Natural canals emerged as the primary water source, with manual labour being the dominant washing method. All farmers washed vegetables manually, and 73.3% reported inadequate cleaning as their main post-harvest challenge. The adoption of the smart root washer received a moderate perceived utility score of 3.44, mirroring ratings for ease of use/complexity (mean=3.45). There was a consistent moderate perception across other adoption parameters, including observability (mean=3.44) and risk (mean=3.45). The technology’s adoption trajectory encompassed knowledge, persuasion, decision-making, implementation, and confirmation stages, registering moderate acceptance levels, with scores ranging between 3.28 and 3.45. Gender was the strongest predictor across all models, with the persuasion model having the highest absolute Beta coefficient (β=0.673). The consistent significance of gender differences suggested to play a crucial role in the adoption process.
Some of the metrics are blocked by your
consent settings
Supply chain management efficiency for the Andrographis paniculata (Burm. f.) Wall. ex Nees of the Bandongbang community enterprise in Prachinburi province, Thailand
(2024-07-01)
Lertpairat, S.
;
Suwanmaneepong, S.
;
Llones, C.
;
Mankeb, P.
The results showed that primary producers in the upstream supply chain, farmers engaged in systematic cultivation and collaborative planning with the Chaopraya Abhayabhubesorn Hospital Foundation. A two-year Memorandum of Understanding (MOU) instils farmers’ confidence in Andrographis paniculata cultivation. Supply chain operations reference (SCOR) based on practices that exhibited a moderate level of implementation, reflecting a balanced approach. In the midstream supply chain, effective planning aligns production capacity with customer demand, ensuring the availability of quality inputs at fair prices. The midstream supply chain excels in product collection, on-time delivery, and structural damage control protocols. The Chaopraya Abhayabhubesorn Hospital Foundation played a crucial role in the downstream supply chain. Their strategy balanced production resources to effectively meet market demand. MOUs with various members, stringent quality checks, and defined return protocols to ensure product quality. In conclusion, the study found effective supply chain practices. It underscored the importance of stakeholder collaboration in optimizing A. paniculata production and distribution. Relevant government agency support for SCOR-based supply chain management practices could help to enhance the overall sustainability and efficiency of A. paniculata among community enterprises.
Some of the metrics are blocked by your
consent settings
Assessment of farmers’ acceptance, satisfaction, and utilization of mobile application for rice production cost and return in Chachoengsao Province, Thailand
(2024-05-01)
Kerdsriserm, C.
;
Suwanmaneepong, S.
;
Llones, C.
;
Athipanjapong, P.
Using descriptive analysis, the results revealed that the rice production database, accessible through the mobile application, incorporates critical variables encompassing plantation areas, variable and fixed costs, total costs, yields, selling prices, income, profitability or loss, and breakeven points. The assessment of acceptance across three dimensions included content, technical and physical attributes, and perceived ease of use, that the farmers consistently demonstrated the highest level of acceptance for the mobile application. In terms of satisfaction assessment, encompassing design, content, performance, and utility, the findings uniformly indicated that farmers expressed substantial satisfaction with the rice production database accessible via the mobile application. Farmers’ feedback underscored the application’s user-friendliness and its potential for aiding production planning in subsequent seasons. Moreover, the facilitating the adoption of innovative platforms, and policymakers can empower farmers with tools to enhance productivity and induce satisfaction and confidence in modern agricultural practices.

KMITL

Browse

Filters

Settings

Sort By

Results per page

Search Results