DSpace-CRIS

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Engagement at all scales: Coral reef conservation activities with smb and corporate tourism csr partners
(2020-01-01)
Bimson, Kathryn
;
True, James
Small-Medium Business (SMB) scale tourism enterprises are the main access points for younger tourists in coastal Asia. Corporate tourism enterprises are likewise ubiquitous in tropical islands and coastlines, and focus on older and wealthier customers than SMB operations. An increasing number of these enterprises that cater to the dive tourism market are realising that positive engagement with environmentally sustainable practices provides a clear marketing edge, since it is indisputable that customers of all wealth and educational backgrounds respond positively to healthy reef communities, and negatively to degraded environments. Corporate Social Responsibility (CSR) is increasingly recognised as conferring market advantage in the competitive island resort industry. Unfortunately, reef rehabilitation and the restoration of ecosystem services are seen as prohibitively expensive and technically difficult, and beyond the scope of usual CSR paradigms for either SMB or corporate operators. Here, we document two case studies examining how a coalition of dive shops and small hotels engaged with conservation groups and government resource managers to create a roadmap for sustainable development and active impact mitigation, as well as to act cooperatively to enhance their marine environment. We also examine a similar coalition of multinational corporate resorts who have engaged with government agencies and NGOs to integrate their CSR programs to augment marine resource use sustainability in the intensive tourism market of Phuket. Our data indicate that forming coalitions of tourism enterprises is the most effective way of engaging government agencies. We have taken the experience of developing the low-cost models of small enterprise and community NGO conservation groups to capture the resourcing potential of large enterprise CSR, enabling the rescue and rehabilitation of reefs adjacent to large resorts, which are effectively under the management of the tourism enterprises. We intend to develop standard models for conservation engagement and cost-effective practices that would encourage large and small tourism enterprises to promulgate the concepts through their networks, creating easily applicable CSR pathways for them.
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Thai small business owner leasing customer trust: A SEM analysis
(2019-01-01)
Suvitsakdanon, Udom
;
Sornsaruht, Puris
Systematic random sampling was used to obtain the study's 303 small business leasee sample. The CFA and SEM analysis used LISREL 9.10 from which it was concluded that all of the variables affecting a Thai small business leasing company's customer trust were positive. The causal variables influencing customer trust, from highest to lowest, were service quality (SQ), corporate social responsibility (CSR), customer satisfaction (SAT), and socioeconomic status (SES) with total influences of 0.80, 0.76, 0.64 and -0.14 respectively.
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Hot, tropical and thirsty: An analysis of bottled water consumer satisfaction in Thailand
(2019-01-01)
Thalang, Dumrong Pratheep Na
;
Sornsaruht, Puris
;
Pimdee, Paitoon
With nearly 40 million foreign tourists per year, Thailand consumes an average of 57.5 gallons of water per capita per year, which makes Thailand the second largest per-person consumer of bottled water in the world. As the global average is only 13.2 gallons per person per year, both tourists and residents have an insatiable thirst for bottled water. Therefore, the authors undertook a study to investigate the factors that influence bottled water consumer satisfaction (CS). Furthermore, an examination of the interrelationships between the variables corporate social responsibility (CSR), brand trust (BT), and brand image (BI) and their effect on CS were also analysed by use of LISREL 9.1 software. Results from the 489 consumer sample group obtained from across five major areas of Thailand, determined that all the model's variables had a positive effect on CS as there was a combined 78% variance of influence on CS. Ranked in importance, factors influencing CS were CSR (TE=0.89), BT (TE=0.68), and BI (TE=0.29), respectively. Furthermore, from the consumers' questionnaire concerning their preference for a bottled water brand (Singha, Crystal, Nestlé, Namthip, and Pepsi's Aquafina), 31.29% indicated a preference for Singha. Additionally, from the results of the analysis on CSR, the authors concluded that was a heightened awareness amongst consumers and travellers about the environment and plastic bottle waste. It was suggested by the authors that bottled water companies need to develop CSR campaigns that are focused on plastic waste reduction and cleanup activities. Additionally, they need to take their efforts 'to the people', and tell each consumer why and how they are contributing to not only Thailand's environmental well-being but the world as well.
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Antecedents to creating shared value at thai waste-to-energy facilities
(2018-01-01)
Chailertpong, Thaspong
;
Phimolsathien, Thepparat
In 2015, 1.2 billion people, or 16% of the global population, did not have access to electricity. Simultaneously, solid waste generation reached 200 million tons annually, and is projected to exceed 11 million tons per day by 2100. Solutions must hence be found, with Waste-to-Energy conversion a strong but controversial and costly contender. By use of cluster sampling, a sample of 361 individuals was obtained, from which a confirmatory factor analysis and structural equation model was undertaken using LISREL 9.1. All causal factors in the model were shown to have a positive influence on the creation of shared value of the Waste-to-Energy Power Plant and the local community, with 68% of the variance of the factor affecting the creation of shared value. Ranked in importance, the variables were government policy, the Waste-to-Energy operators and community participation, with a total score of 0.83, 0.37 and 0.36, respectively.

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