KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Author: search.filters.author.Ahadi, Navidreza

Search Results

Now showing 1 - 7 of 7
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Contextual Based E-tourism Application: A Personalized Attraction Recommendation System for Destination Branding and Cultivating Tourism Experiences
    (2024-01-01)
    Virutamasen, Porngarm
    ;
    Ahadi, Navidreza
    ;
    Wang, Jing
    ;
    Zanjanab, Ali Ghalehban
    ;
    Wongpreedee, Kageeporn
    This research introduces an innovative automated application designed to offer users personalized attraction recommendations tailored to their interests and current situations. Utilizing a contextual model and advanced machine learning techniques, the system constructs a comprehensive user profile by considering factors like historical behavior, current context, and demographic data. This approach addresses limitations observed in conventional personalized recommendation systems, including challenges in suggesting attractions for new users, providing comparable recommendations, and incorporating appropriate weighting. By integrating multi-dimensional user models based on context, the system enhances the platform's personalization and adaptability, ultimately contributing to the augmentation of Destination Branding and the cultivation of enriched Tourism. The research yields practical solutions for optimizing tourism services' personalization and introduces improvements in e-tourism recommender systems, carrying significant implications for both industry practitioners and academic researchers.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Factors influencing e-loyalty among Thai consumers in mobile food delivery applications
    (2023-01-01)
    Sawmong, Sudaporn
    ;
    Ahadi, Navidreza
    ;
    Dansomboon, Suwaj
    The study investigates the key factors influencing customer e-loyalty toward mobile food delivery applications (MFDAs) in Thailand. Employing a quantitative research approach, the study collected 360 responses from MFDA users through a simple random sampling technique. The data was analysed using structural equation modelling (SEM), which revealed that factors such as trustworthiness, consumer awareness, innovative design, technology acceptance, and consumer satisfaction positively impact consumer e-loyalty. The findings confirmed significant correlations between these variables, highlighting their importance in shaping consumer e-loyalty in MFDA. The study's findings indicated that the MFDA service provider may utilise them to acquire a better understanding of the food delivery application's (FDA) customer loyalty in the future, refining their services, improving customer engagement, as well as developing marketing strategies, uncovering opportunities, and gaining a competitive edge. By leveraging these findings, companies can uncover new opportunities and gain a competitive advantage in the rapidly evolving food delivery market.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    The Outlook of Non Fungible Tokens (NFTs): an alternative for academic manuscript ownership and scholarly publications
    (2023-01-01)
    Zanjanab, Ali Ghalehban
    ;
    Ahadi, Navidreza
    ;
    Monametsi, Gladness
    ;
    Sorooshian, Shahryar
    ;
    Taghipour, Amirhossein
    scientific research is expanding at an astounding rate, introducing new and compounding existing challenges and exacerbating those that already exist with regard to peer review quality, scholarly publishing and the emergence of predatory journals, and challenges with academic integrity and frauds in publication. To address this problem, this article suggests using NFT (Non Fungible Token) as a new, less costly, and more equitable means of publishing when it comes to intangible property ownership and identification. Blockchain enables autonomous, decentralized data, eventually resulting in a shared infrastructure where transactions are recorded and preserved. Our method covers the whole spectrum of NFT capabilities for academic manuscripts and scholarly publications through a decentralised solution using open-access tools
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Factors affecting Thai consumers' online purchase intention toward organic foods for health benefits and convenience
    (2023-01-01)
    Sawmong, Sudaporn
    ;
    Ahadi, Navidreza
    This study aims to explore several factors influencing Thai consumers’ online purchase intentions through different purchasing phases. An expanded research model based on the theory of reasoned action was employed. The research used survey questionnaires to collect data from a sample of 400 online consumers to test the hypotheses and analyse the data. During data processing, the researchers used descriptive statistics to ascertain the sample size’s attributes. Additionally, a structural equation model was employed in this study to identify relationships between variables influencing consumer online purchase intention. The results confirm the relationship between variables and alignment with the hypothesis and theoretical framework.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    The outlook of ChatGPT, an AI-based tool adoption in Academia: applications, challenges, and opportunities
    (2023-01-01)
    Ahadi, Navidreza
    ;
    Zanjanab, Ali Ghalehban
    ;
    Sorooshian, Shahryar
    ;
    Monametsi, Gladness
    ;
    Virutamasen, Porngarm
    Artificial intelligence (AI) technologies continually improve and become more pervasive in many facets of our lives. ChatGPT is a chatbot created by OpenAI with a conversational artificial intelligence interface. Academic institutions could routinely use artificial intelligence (AI) and language models like ChatGPT, with an increasing range of applications and ramifications. This study investigates the adoption of ChatGPT in academia which include applications, challenges and opportunities using the lenses of educational transformation, response service quality, usefulness privacy concerns. The article first examine diverse applications of ChatGPT, including automation, sentiment analysis and natural language processing. Second, it addresses the challenges and limitations that come with using these technologies, like regulatory compliance algorithmic prejudice, and ethical issues. Third, the study emphasize the opportunities brought about by the implementation of AI and ChatGPT, such as improved research capacities, individualized learning experiences, and new career pathways. To promote an efficient and responsible adoption and deployment of ChatGPT, the study's findings offer several research directions and implications in academia.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Impact of organisation environment on control system and technological innovation for improving the firm performance of gold mining projects: case of Eastern African community
    (2022-01-01)
    Ahadi, Navidreza
    ;
    Tangthong, Sorasak
    This research explores the link between the organisational environment, control system, and technological innovation, as well as their influence on corporate performance, using a structural equation model for gold mining enterprises in the Eastern African Community (EAC). Financial measurements including growth and profitability have been highlighted as important business concerns for gold-mining firms, and they are in the best interests of the company’s stakeholders. Through technology improvements and control systems, the financial component has a substantial influence on managerial performance. A total of 390 gold mining executives from EAC enterprises participated in this survey. Six executives were chosen from each organisation. The results support the hypothesis by confirming positive relationships between research variables and theoretical framework alignment. Overall, an efficient control system, innovative technology, and a dynamic organisational environment are recommended for gold mining enterprises to improve their performance.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Structural equation model of variables affecting firm’s market value in precious mineral mining industry: Case of Eastern African Community
    (2021-01-01)
    Ahadi, Navidreza
    ;
    Tangthong, Sorasak
    This paper investigates the relationship between social factors, capabilities, and technology reliability and their effect on market valuation of gold mining companies in the Eastern African Community (EAC). Many stakeholders believe that promoting the use of technology among employees can be challenging. The idea primarily contributes to increasing growth, profitability, and development using technologies and training needs and a well-established control procedure in the gold mining industry. Therefore, increasing the firm overall market value serves as the key objective of this study. In each company, six senior managers were selected in the Eastern African Community to survey this research. The findings confirm the relationship between variables and alignment to the hypothesis and theoretical framework. Overall, gold mining companies should strive to pursue the proper structure, as it offers a sound foundation for the operations and technology of the company to increase their market values.