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Author: search.filters.author.Boonrattanakittibhumi, Chanathat

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    The relationship between supply chain management activities and firm performance with the mediating and moderating effect
    (2023-12-01)
    Waiyawuththanapoom, Phutthiwat
    ;
    Aunyawong, Wissawa
    ;
    Poolsawad, Kajornpong
    ;
    Thumawongchai, Veerayuth
    ;
    Boonrattanakittibhumi, Chanathat
    The performance plays a key role in the long-term survival of the organizations. If the performance of the organization increases, then the organization may lead in the global perspective. There are various factors that could lead to the performance. Among those, the supply chain management practices (SCMP) play an important role to increase the performance. The SCMP factors may also enhance the competitive advantage of the organizations. Furthermore, the manager support may provide insight to manage the SCM activities which could aid enhance firm performance (FP). Therefore, the purpose of this study is to investigate the relationship between the SCMP and FP with the moderating and mediating effect in the chemical industry of Thailand. The data was collected from the supply chain managers by using a simple random technique. The SEM direct effect shows that SCMA had a significant and positive connection with firm performance FP. In addition, SCMP does not seem to have any significant relationship with the competitive advantage. While competitive advantage has a positive and significant effect on FP. On the other hand, the indirect effect shows that SCMP and FP relationship were partially mediated from the competitive advantage. Moreover, the manager's support did not significantly moderate the SCMP and FP relationship. The current study added literature in the extant literature in the form of empirical findings which could help the researchers explore their studies in future. The study may also provide help to owners as well as to shareholders to know about the importance of the SCMP, competitive advantage and managers' support to increase their FP.
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    The role of industry 4.0 in supply chain sustainability: Evidence from the rubber industry
    (2022-09-01)
    Chienwattanasook, Krisada
    ;
    Tancho, Nartraphee
    ;
    Onputtha, Suraporn
    ;
    Boonrattanakittibhumi, Chanathat
    ;
    Sriyakul, Thanaporn
    The objective of the current study is to examine the role of Industry 4.0 in supply chain sustainability (SCS). To examine the effect of Industry 4.0 on SCS, the big data technology is considered. As the supply chain process requires a significant data handling system among the companies, however, companies are lacking in this area. Therefore, the relationship between data storage, data transformation, data utilization, order management and SCS were examined. Data was collected from the rubber industry. For the purpose of data collection, questionnaires were used, and data were collected from the rubber companies of Indonesia. Results of this study shows that Industry 4.0 has a vital role in SCS. Implementation of Industry 4.0 among the rubber companies shows a positive effect on SCS. Particularly, the applications of big data technology have a vital role in order management and SCS. Big data technology has a significant positive effect on SCS. Big data technology has a positive role to promote order management which further influences positively on SCS.
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    The Relationship Among the Green Supply Chain Management, Collaborative Capability and Organizational Performance
    (2022-01-01)
    Waiyawuththanapoom, Phutthiwat
    ;
    Vaiyavuth, Ronnakorn
    ;
    Tirastittam, Pimploi
    ;
    Shaharudin, Mohd Rizaimy
    ;
    Boonrattanakittibhumi, Chanathat
    The study purpose is to investigate the mediating effect of collaborative capability (COC) in the relationship of supply chain management practices (SCMP) and organizational performance (OP) of food and beverages industry in Thailand. The data had collected from the 300 senior managers of food and beverages of Thailand. The Structural Equation Modeling (SEM) had shown that eco design (ECD) and investment recovery (IR) have positive and significant relationship with the environmental and financial performance. On the other hand, the indirect effect relationship had shown that COC is significantly and positive mediating in the association of the ECD and both organizational performance indicators. While COC had not significant mediating variable within the relationship of IR and both of OP indicators. These findings have shown that SCMP practices are important indicators for increasing their performance. Therefore, this study added empirical literature in the extant literature that could become a foundation for new research.
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    The Influence of Industry 4.0 Revolution on The Business Process in The Sugar Industry in Asean Countries
    (2021-01-01)
    Boonrattanakittibhumi, Chanathat
    ;
    Rattanasirivilai, Samanan
    ;
    Chienwattanasook, Krisada
    ;
    Sriyakul, Thanaporn
    The primary goal of this article is to inspect the influence of industry 4.0 revolution on the business process in the sugar industry in ASEAN countries. The data were gather from the websites of sugar companies of ASEAN countries and database of World Bank from 2003 to 2019 and fixed effect model is used to check the hypotheses. The findings exposed that the industry 4.0 revolution has positive impact on the business process of the sugar industry in ASEAN countries. These findings provide the guidelines and suggestions to the authorities who prepared the policies that they should prepare the policies that enhance the adoption and positive effects of industry 4.0 revolution on the production and other business processes.
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    A Needs Analysis of English Communication Skills for Local Youth Guides for Promoting Tourism in Pathio District, Thailand
    (2021-01-01)
    Giri, Arjun
    ;
    Boonrattanakittibhumi, Chanathat
    In Thailand, equipping local youth guides with English communication skills plays a crucial role in promoting tourist destinations. Tourism has been growing worldwide in the last decade, and the need for fluency in the English language among tourist guides to attract tourism is increasing sharply. The main aim of this study is to focus on the English communication needs and problems in speaking and listening skills for tourism promotion. The study is a descriptive survey on English communication needs and problems encountered by 250 local youth guides in promoting tourism. The survey was conducted at five local tourist destinations in Pathio district in Chumphon Province, southern Thailand. The data were evaluated using the statistical package SPSS (26.0), after the questionnaire was completed, and the statistics used for data analysis were frequency, percentage, mean, and standard deviation. The need for local youth guides to talk and provide knowledge about tourism destinations in English was gauged. The findings revealed that speaking and listening skills are the most critical communication skills at visitor meetings and the most valuable skills in interactions with tourists. This result was also consistent with youths’ and stakeholders’ assessments of English as a language for providing general information, providing services, and offering assistance, thereby fostering interest among the youth in learning English.