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Production efficiency of aquaculture farm Vannamei white shrimp in Chachoengsao province, Thailand: a stochastic frontier analysis
(2025-01-01)
Tammaroopa, Kanokwan
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Mankeb, Panya
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Suwanmaneepong, Suneeporn
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Cavite, Harry Jay
Although shrimp farmers have expanded their operation and market through government support, their technical efficiency remains in question as they compete with other shrimp farmers in the area. This study investigates the technical efficiency of Vannamei white shrimp farmers and explores the factors affecting their inefficiency using the stochastic production frontier approach. Data were collected from 450 shrimp farmers in Chachoengsao, Thailand. Data were analysed using the stochastic frontier production function. Results showed that technical efficiency level was approximately 87%, implying a potential 13% growth in output if inefficiencies are addressed. Furthermore, farmers who receive training on shrimp farming are more efficient than farmers who do not. Farmers with higher educational attainment are more likely to be efficient implying the importance of providing information access and developing farmers’ technical knowledge on shrimp production. Thus, increased technical knowledge could enable farmers make better decisions and attain higher levels of technical efficiency.
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Effects of Marketing Mix Factors on Customer’s Decision to Purchase Community-Made Fermented Soil: A Survey in the Eastern Peri-Urban Area of Bangkok, Thailand
(2024-01-01)
Fakkhong, Sasima
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Suwanmaneepong, Suneeporn
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Llones, Christopher
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Cavite, Harry Jay
This study investigates the marketing mix factors affecting customers’ decision to purchase community-made fermented soil (CMFS). Data were collected in the eastern peri-urban area of Bangkok, Thailand, using survey questionnaires. A total of 202 customer respondents were chosen through purposive sampling. Two sampled groups of customers were identified, the first group (n = 53) includes customers who already purchased and used CMFS, while the second group (n = 149) includes those who intend to use CMFS in the future. The data were analyzed using descriptive statistics, and a binary logistic regression was employed to investigate the marketing mix factors affecting customers’ purchasing decisions. Customers who already purchased and used CMFS, the price factor was the most important among the marketing mix elements. While customers with future intentions to purchase CMFS, market promotion factors were the most important. The binary logistics regression results revealed that adequate nutrients for plant growth and the sales location increase the odds for customers to purchase community-made fermented soil. Moreover, a higher probability of purchase intention was observed among consumers with higher perceived health and environmental concerns. This implies the viability of CMFS as an alternative to chemical fertilizer and a viable additional income for farmers.
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Farmers’ perception of consumer information and adoption intention towards organic rice farming: Evidence from community enterprise in rural Thailand
(2023-03-01)
Cavite, Harry Jay
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Kerdsriserm, Chanhathai
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Llones, Christopher
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Direksri, Nuttanan
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Suwanmaneepong, Suneeporn
Organic production has gained increased attention worldwide because of its sustainable way of producing food crops apart from its significant contribution to agricultural development. While some policies and programs encourage rice farmers to adopt organic farming, its uptake is far less than expected, particularly in the rural areas of Thailand. Hence, this study attempts to explain rice farmers’ adoption intention towards organic rice farming, drawing insights from the diffusion of innovations theory, and incorporating consumer information as an important alternative information source. A questionnaire survey was conducted among 201 community enterprise farmers using a purposive sampling technique. Results found that farmers have a generally high-level perception towards consumer information items. These items were further explored using binary logistic regression with the commonly used adoption factors. Results revealed that education level, seed input source, buying price, training attendance, and credit access significantly impacted farmers’ adoption intention. Although farmers have a generally high level of agreement towards consumer information, this factor does not affect their adoption. The findings provide critical insights to the community enterprise and policymakers to fully understand community enterprise farmers’ adoption motives and devise targeted strategies to promote widespread adoption of organic rice farming.
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Alternate Wetting and Drying as Water-Saving Technology: An Adoption Intention in the Perspective of Good Agricultural Practices (GAP) Suburban Rice Farmers in Thailand
(2023-02-01)
Suwanmaneepong, Suneeporn
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Kultawanich, Kulachai
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Khurnpoon, Lampan
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Sabaijai, Phatchara Eamkijkarn
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Cavite, Harry Jay
The alternate wetting and drying (AWD) as water-saving technology aligns with the good agricultural practices (GAP) principles, particularly in the environmental management of water conservation. Thus, GAP adopters as farmer groups are seen as viable AWD adopters in the initial stages of scaling out the adoption in Thailand. However, the understanding of integrating AWD as water-saving management among GAP adopters remains scant. Using the case of rice GAP farmers in Thailand, the study found a higher probability of adoption intention among GAP compared to non-GAP. AWD perceived advantage, knowledge, and the suitability of rice farms for AWD adoption trials are positively associated with higher adoption intention. While higher fixed cost lowers the probability of adoption, variable cost is positively associated with higher adoption intention in the short-run production decision. In order to scale out the adoption of AWD, farmers’ understanding of the safe and proper application of AWD, together with assistance for crop insurance in the case of crop failure, will be crucial. Risks connected with the adoption decision continue to be the biggest barrier to adoption, especially among small-scale farmers.
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Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand
(2022-06-01)
Cavite, Harry Jay
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Mankeb, Panya
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Kerdsriserm, Chanhathai
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Joedsak, Athiwat
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Direksri, Nuttanan
Despite the increased popularity of organic rice in Thailand’s domestic market, little is known about how consumers’ behavioral and socio-demographic factors predict their purchase intention. Grounded on the theory of planned behavior (TPB), this research investigates consumers’ purchase intention for traceable organic rice. Responses were collected from 243 organic rice consumers in a farmers’ market in Chachoengsao Province, Thailand, following a convenience sampling approach. Data were analyzed using factor analysis, multiple linear regression, and one-way ANOVA to determine the factors predicting consumers’ purchase intention and identify any differences with respect to socio-demographic variables. Results reveal that subjective norms, perceived behavioral control, health consciousness, and knowledge of product traceability significantly predict consumers’ intention to purchase traceable organic rice. However, socio-demographic variables — age, income, and education, were found to have no impact on purchase intention. This study’s findings offer theoretical and managerial insights to community enterprises and policymakers to fully understand consumer behavior for organic rice and implement effective marketing strategies and policies.
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Community enterprise consumers’ intention to purchase organic rice in Thailand: the moderating role of product traceability knowledge
(2022-02-23)
Cavite, Harry Jay
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Mankeb, Panya
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Suwanmaneepong, Suneeporn
Purpose: Organic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to address emerging concerns regarding product safety and quality and to tailor better marketing strategies relevant to the development of organic rice. As such, this study aims to examine consumers' purchase intention towards organic rice, using traceability information, and to investigate the direct and moderating roles of product traceability knowledge, using the theory of planned behaviour. Design/methodology/approach: Responses were collected from 243 organic rice consumers in a farmers' market in Chachoengsao Province, Thailand, following a convenience sampling approach. The gathered data were analysed using structural equation modelling to evaluate the strength of the relationship between the constructs. Findings: The findings reveal that subjective norms, health consciousness and product traceability knowledge have a significant positive influence on consumers’ intention to purchase organic rice. This study also establishes the moderating role of product traceability knowledge in perceived behavioural control and purchase intention, indicating that elaborated product information through traceability is essential for consumers who feel capable of buying the product. However, the direct effects of attitude and perceived behavioural control are insignificant, indicating the presence of external barriers to the purchase of organic rice, and that people may have a negative attitude towards the product. In addition, the cost perception result reveals that consumers consider price as an indicator of organic product quality, thereby increasing their desirability. Social implications: The findings of this study will help community enterprises in Thailand develop a more effective marketing strategy based on the identified motivators of organic rice purchase intention. Originality/value: This study develops a model that integrates important factors related to organic food consumption to generate a more comprehensive analysis of this mainstream research. To the best of the authors’ knowledge, this is also the first study to investigate the moderating role of product traceability knowledge to obtain a new and more focused understanding of how this factor influences purchase intention when applied explicitly to organic food. Finally, the findings provide theoretical contributions and implications for both the community enterprise and policymakers on developing strategies for organic rice marketing among community enterprises in Thailand.
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Cost and return analysis of organic and conventional rice production in Chachoengsao Province, Thailand
(2020-09-01)
Suwanmaneepong, Suneeporn
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Kerdsriserm, Chanhathai
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Lepcha, Norden
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Cavite, Harry Jay
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Llones, Christopher Almoroto
The objective of this study was to investigate the cost and return structures of rice cultivation in two farming systems, organic and conventional rice production, in Chachoengsao Province, Thailand, in the 2016/2017 crop year. The sample included 108 farmers selected using a purposive sampling method, consisting of 58 organic rice growers and 50 conventional rice growers. Survey questionnaires were used as the main instrument for data collection. Descriptive statistics and cost and return analysis were used for data analysis. The results indicate that the cost of production was higher, and output was lower under organic rice farming. Despite this, organic rice farming was more profitable than conventional farming, which was attributed to the higher prevailing market price for organic rice. This indicates the importance of price differences across market segments within the distribution channel and the profitability of rice production between the two rice farming systems.

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