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Author: search.filters.author.Chaiyasoonthorn, WornchanokSubject: search.filters.subject.Technology adoption

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    Item type:Publication,
    Decision Making in Selecting Mobile Payment Systems
    (2019-01-01)
    Chaiyasoonthorn, Wornchanok
    Thailand is transforming its economy into a digital economy.Mobile payment (m-payment) is a core technology that helps the country phasesfrom the manufacturing-based economy into the digital economy. However, aquestion remains what factors influencing people to adopt mobile payment. Littleliterature focuses on users in Thailand. This study aims to determine factorsassociating with the decision-making process in selecting m-payment systemsof respondents in Bangkok. The study addresses a research question. What dofactors segregate m-payment adoption? 820 respondents were asked by using aquestionnaire. Employment of confirmatory factor analysis (CFA) developedthe measurement showing acceptable validity and reliability. The study usesmultinomial logistic regression to classify Technology Choices (TCs). The resultsshow low values of Pseudo R-Square, indicating that there is a lack ofpractical variables. Discussions and suggestions are addressed in this research
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    The acceptance of social network: The role of status seeking on TAM
    (2017-08-08)
    Chaiyasoonthorn, Wornchanok
    ;
    Suksa-Ngiam, Watanyoo
    online social networks are progressively being adopted among young people in developing countries. The public is questioning why so many people adopt this technology in many aspects of their lives? The purpose of this study is to understand the acceptance of social networks by Thai students. We used traditional TAM's behavioral constructs: subjective norms (SN), perceived usefulness, perceived ease of use (PEOU), and behavioral intention (BI) together with status seeking (SS) to answer the question. We surveyed 350 Thai university students and use structural equation modelling (SEM) for the analysis. The findings depict a significant theoretical model and suggest the future research.