KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Author: search.filters.author.Chaveesuk, SinghaSubject: search.filters.subject.Innovation

Search Results

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector
    (2021-09-01)
    Chaveesuk, Singha
    ;
    Khalid, Bilal
    ;
    Chaiyasoonthorn, Wornchanok
    This study empirically investigated the marketing perspectives of behavioral intention and the actual use of digital payment solutions as electronic innovation for retail purchases in Thailand. This is important as leveraging digital innovation can be applied to minimize physical contact between retailers and customers, especially in the COVID-19 era. The UTAUT model was used and extended to include attitude, social distancing, and perceived risk variables. The study was conducted using primary data collected from 467 Thai respondents who used digital payment systems as a means of payment in retail purchases. The study data were collected employing a structured questionnaire. Techniques used in data analysis include Confirmatory Factor Analysis and Structural Equation Modeling. The results from the data analysis highlighted that behavioral intention to use digital payment innovation in Thailand was influenced by Perceived Risk (PR), Facilitating Condition (FC), Performance Expectancy (PE), and Attitudes (AT) of people. The study also revealed that exploring the marketing perspectives, Behavioral Intention (BI) significantly influenced the Actual Use (AU) of digital payment systems. The implication is that stakeholders in retail and financial sectors, such as banks and other digital payment providers, should consider aspects of people's attitudes and perceived risk as they influence the use and adoption of innovative digital payment solutions. Thus, it is, appropriate to propose policies and regulations that promote the effective use of digital payment systems in the Thai retail sector.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Competitive strategies, innovation, and firm performance in small and medium-sized enterprises of manufacturing in China
    (2021-01-01)
    Feng, Qi
    ;
    Chaiyasoonthorn, Wornchanok
    ;
    Chaveesuk, Singha
    Development in technology and globalization have forced manufacturing industries to upgrade on methods and material capital of production. The traditional production in China's SME manufacturing industries is faces great competition and cost pressure when facing the global market competition. Innovation allows manufacturing industries to establish good competitive strategies, which make the enterprise performance long-term development. Using competitive strategies and innovation can improve the quality of life and bring professional and economic benefits to individuals and enterprises. The research will generate a conceptual framework to focus on the influence of competitive strategies and innovation on the performance, to enhance and inspire the better performance of SMEs. The framework will provide a template for the development, planning, and operation management of Chinese SME managers and offer a practical tool for diagnosing SME performance.