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Author: search.filters.author.Hongsakul, BharisSubject: search.filters.subject.Business Performance

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    Structural Equation Modeling of Green Economy Outcomes in Thailand’s Manufacturing Industry
    (2024-08-03)
    Lalaeng, Chanyaphak
    ;
    Hongsakul, Bharis
    This research aimed to analyze the causal relationship model and outcomes of the Green Economy in Thailand’s manufacturing industry. Data was collected through a questionnaire targeting small and medium enterprise (SME) operators in the Thai textil e manufacturing industry, who are registered as legal entities and SME members. The statistical analysis involved confirmatory factor analysis (CFA) and structural equation modeling (SEM). The major findings revealed that the structural model was well-aligned with the empirical data. The study demonstrated that the Green Economy, market effectiveness, and competitive advantage all had significant positive effects on business performance. Further analysis showed that the Green Economy directly influenced market pressures and competitive advantage. Additionally, the study identified positive direct relationships between market pressures, green dynamic capabilities, and socially responsible leadership with the Green Economy.
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    STRUCTURAL EQUATION MODELING FOR THE BUSINESS PERFORMANCE OF PRIVATE HOSPITALS IN THAILAND: MANAGEMENT PERSPECTIVE
    (2024-01-01)
    Subongkod, Mallika
    ;
    Hongsakul, Bharis
    This research aimed to study the causal factors affecting the business performance of private hospitals in Thailand from a management perspective. The sample consisted of 411 executives from private hospitals in Thailand, selected through purposive sampling. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that the development of an enterprise resource system, including the competency and capability of entrepreneurs, positively influenced the focus on competitive differentiation. In turn, this focus had a positive effect on customer relationship management. Customer relationship manage-ment positively impacted brand loyalty, which subsequently enhanced business performance. In contrast, the competency and capability of entrepreneurs did not have an effect on business performance. The findings suggest that the growth and sustainability of business performance in private hospitals depends on various supportive factors. These range from policy formulation and the development of technological systems in services to strategies for building customer relationships, all contributing to competitive advantages, service loyalty, and success in achieving set goals.