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Author: search.filters.author.Jermsittiparsert, KittisakSubject: search.filters.subject.Thailand

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    Item type:Publication,
    The relationship between supply chain management activities and firm performance with the mediating and moderating effect
    (2023-12-01)
    Waiyawuththanapoom, Phutthiwat
    ;
    Aunyawong, Wissawa
    ;
    Poolsawad, Kajornpong
    ;
    Thumawongchai, Veerayuth
    ;
    Boonrattanakittibhumi, Chanathat
    The performance plays a key role in the long-term survival of the organizations. If the performance of the organization increases, then the organization may lead in the global perspective. There are various factors that could lead to the performance. Among those, the supply chain management practices (SCMP) play an important role to increase the performance. The SCMP factors may also enhance the competitive advantage of the organizations. Furthermore, the manager support may provide insight to manage the SCM activities which could aid enhance firm performance (FP). Therefore, the purpose of this study is to investigate the relationship between the SCMP and FP with the moderating and mediating effect in the chemical industry of Thailand. The data was collected from the supply chain managers by using a simple random technique. The SEM direct effect shows that SCMA had a significant and positive connection with firm performance FP. In addition, SCMP does not seem to have any significant relationship with the competitive advantage. While competitive advantage has a positive and significant effect on FP. On the other hand, the indirect effect shows that SCMP and FP relationship were partially mediated from the competitive advantage. Moreover, the manager's support did not significantly moderate the SCMP and FP relationship. The current study added literature in the extant literature in the form of empirical findings which could help the researchers explore their studies in future. The study may also provide help to owners as well as to shareholders to know about the importance of the SCMP, competitive advantage and managers' support to increase their FP.
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    Does the industry 4.0 have any impact on the relationship between agile strategic supply chain and the supply chain partners performance
    (2019-01-01)
    Jermsittiparsert, Kittisak
    ;
    Kraimak, Suwat
    ;
    Boonratanakittiphumi, Chanatat
    The primary objective of this study is to examine the moderating role of industry 4.0 in the relationship between agile supply chain strategy and the supply chain partner performance. In addition, the study has examined the mediating role of supply chain performance in the relationship between agile supply chain strategy and the supply chain partners performance. Regarding technology adoption, itis important to examine the possible Industry 4.0 impacts on the overall supply chain (SC). It is suggested to involve practices, including processing customer response, managing customer complaints, and interacting with customers, thereby enabling firms to manufacture customised products and services,and address the flexibility attributes of the SC. It has also been argued that it allows firms to track and address customer preferences and variations in their demand, which refers to addressing the responsiveness attribute of the SC. A preliminary analysis is presented by this paper regarding the impact of Industry 4.0 on the SCM. In addition, the paper also attempts to consider supply chain 4.0. The research analysis is confined to only four SC functions, namely transport logistics, order fulfilment, procurement, and warehousing. These are included in the research analysis as the key performance indicators. The findings of this research are expected to offer innovative pathways for future studies and would present a bigger and better illustration and analyse such impacts. The textile industryofThailand is chosen as a sample of the study.