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The relationship between supply chain management activities and firm performance with the mediating and moderating effect
(2023-12-01)
Waiyawuththanapoom, Phutthiwat
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Aunyawong, Wissawa
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Poolsawad, Kajornpong
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Thumawongchai, Veerayuth
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Boonrattanakittibhumi, Chanathat
The performance plays a key role in the long-term survival of the organizations. If the performance of the organization increases, then the organization may lead in the global perspective. There are various factors that could lead to the performance. Among those, the supply chain management practices (SCMP) play an important role to increase the performance. The SCMP factors may also enhance the competitive advantage of the organizations. Furthermore, the manager support may provide insight to manage the SCM activities which could aid enhance firm performance (FP). Therefore, the purpose of this study is to investigate the relationship between the SCMP and FP with the moderating and mediating effect in the chemical industry of Thailand. The data was collected from the supply chain managers by using a simple random technique. The SEM direct effect shows that SCMA had a significant and positive connection with firm performance FP. In addition, SCMP does not seem to have any significant relationship with the competitive advantage. While competitive advantage has a positive and significant effect on FP. On the other hand, the indirect effect shows that SCMP and FP relationship were partially mediated from the competitive advantage. Moreover, the manager's support did not significantly moderate the SCMP and FP relationship. The current study added literature in the extant literature in the form of empirical findings which could help the researchers explore their studies in future. The study may also provide help to owners as well as to shareholders to know about the importance of the SCMP, competitive advantage and managers' support to increase their FP.
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The role of industry 4.0 in sustainable supply chain: Evidence from the textile industry
(2023-12-01)
Chatchawanchanchanakij, Petcharaporn
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Jermsittiparsert, Kittisak
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Chankoson, Thitinan
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Waiyawuththanapoom, Phutthiwat
The objective of this study was to examine the role of Industry 4.0 in the sustainable supply chain (SSC). The relationship between Industry 4.0, data storage, data assessment, performance evaluation, data inquiry and SSC were examined. To achieve the study objective, the mediation effect of data storage, data assessment, performance evaluation and data inquiry between Industry 4.0 and SSC was examined. Employees of textile companies were selected for data collection in Indonesia. Results of the study highlighted that Industry 4.0 had a significant positive effect on SSC. Better implementation of Industry 4.0 showed a positive effect on SSC. In addition to this, Industry 4.0 had a positive effect on data storage, data assessment, performance evaluation and data inquiry. Finally, data storage, data assessment, performance evaluation and data inquiry had a positive effect on SSC.
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Ethnocentrism in the Virtual World: When Nationalism Influences Purchase Intention in Video Game
(2022-07-14)
Lert-Asavapatra, Pachoke
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Jermsittiparsert, Kittisak
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Srivardhana, Thongchai
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Whangmahaporn, Benya
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Suwunnamek, Opal
Ethnocentrism is significant in numerous marketing research and implementation tactics for corporations and related agencies. This study contextualizes ethnocentrism in the video game industry, where game goods are infused with a nation's art and culture. This study aims to construct and test the coherence of a causal link model between ethnocentrism, attitudes, and purchase intention of virtual goods and in-app purchases of gaming items and the adulteration of national art and culture by the nation's people. Consumer Ethnocentrism affects Consumer Attitude and Purchase Intention, but there is no indirect effect via consumer attitude on purchase intention. This study advised business owners to use national art and culture as a strategy for game development and to produce game business products.
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The role of corporate governance in creating a capable supply chain: A case of Indonesian Tin industry
(2019-01-01)
Chatchawanchanchanakij, Petcharaporn
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Arpornpisal, Chanapong
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Jermsittiparsert, Kittisak
The prime objective of the current study to examine the role of corporate governance in determine the supply chain capability. The study is interested din knowing the direct impact of supply chain information technology capability, supply chain relational capability and corporate governance on the supply chain operational performance of Indonesian manufacturing firms operating in Tin industry. In addition to that we have also examined the moderating role of corporate governance in the relationship between supply chain capabilities and supply chain operational performance. To achieve the unique objectives of the current study, the authors have employed the SEM-PLS technique. The findings of the current study have provided support to with the proposed. The results have shown that the along with customer focus approach the firms are also following the production focus approach. The findings pf the study will be helpful for policy makers in understanding the issues related to corporate governance supply chain management. In author knower this is among few pioneering studies on these issues.
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Does the industry 4.0 have any impact on the relationship between agile strategic supply chain and the supply chain partners performance
(2019-01-01)
Jermsittiparsert, Kittisak
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Kraimak, Suwat
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Boonratanakittiphumi, Chanatat
The primary objective of this study is to examine the moderating role of industry 4.0 in the relationship between agile supply chain strategy and the supply chain partner performance. In addition, the study has examined the mediating role of supply chain performance in the relationship between agile supply chain strategy and the supply chain partners performance. Regarding technology adoption, itis important to examine the possible Industry 4.0 impacts on the overall supply chain (SC). It is suggested to involve practices, including processing customer response, managing customer complaints, and interacting with customers, thereby enabling firms to manufacture customised products and services,and address the flexibility attributes of the SC. It has also been argued that it allows firms to track and address customer preferences and variations in their demand, which refers to addressing the responsiveness attribute of the SC. A preliminary analysis is presented by this paper regarding the impact of Industry 4.0 on the SCM. In addition, the paper also attempts to consider supply chain 4.0. The research analysis is confined to only four SC functions, namely transport logistics, order fulfilment, procurement, and warehousing. These are included in the research analysis as the key performance indicators. The findings of this research are expected to offer innovative pathways for future studies and would present a bigger and better illustration and analyse such impacts. The textile industryofThailand is chosen as a sample of the study.
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Job characteristics and employee retention in higher education institutes of Thailand: The mediating role of organisational commitment
(2019-01-01)
Jarinto, Krit
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Jermsittiparsert, Kittisak
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Chienwattanasook, Krisada
The study aims to examine the impact of job characteristics on the retention of the employees in the higher education sector of Thailand. Following the literature, the study examines the mediating role of employee commitment towards the organisation as a mediator. The objective of this study is to examine the impact of different job designs, including enlargement, rotation and enrichment, on employee retention. The mediation of employee commitment is predicted to lead an organisation towards the retention of an employee. The study has employed the SEM-PLS to analyse data collected from employees of higher education institutes in Thailand. A structural equation model was adopted with the purpose of analysing the structural association between the observed and the latent variables, as well as to estimate the structural model. Estimating the appropriate sample size is one of the important aspects of SEM-PLS. The findings of the study support the proposed hypotheses, and can therefore assist policymakers, researchers and academics in understanding issues related to the retention of higher education employees in Thailand.
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The influence of innovation and self-employment on entrepreneurial inclination: The moderating effect of the role of Universities in Thailand
(2019-01-01)
Jarinto, Krit
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Jermsittiparsert, Kittisak
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Chienwattanasook, Krisada
Entrepreneurship has become one of the most important areas in business around the world for the establishment of graduates. It is important for any country to encourage entrepreneurship among graduates in terms of being competitive, innovative and competent. The purpose of the current study is to examine the entrepreneurial inclinations influenced by independent variables, including innovation and self-employment. The second prime objective of this study is to examine the moderating effect of the role of universities in developing entrepreneurial inclinations towards the establishment of graduates' own businesses. The data was collected from online registered entrepreneurs in Thailand, from the department of business development, using SMART-PLS. The findings of the study showed that innovation positively and significantly influences entrepreneurial inclinations, and that the influence of a desire for self-employment towards entrepreneurial inclination was significantly positive. The moderating effect of the role of the university was also examined on the basis of collected data and found that the role of the university moderated the relationship between innovation and entrepreneurial inclination, but the relationship between self-employment and entrepreneurial inclination was not moderated by the role of the university. Therefore, all direct hypotheses H1, H2 and H3 were accepted statistically, and the moderating effect was observed in hypothesis H4 and accepted statistically; on the other hand, the hypothesis H6 was observed as insignificant and rejected on statistical grounds. This study contributes towards the understanding of entrepreneurial inclination and the influence of important factors, including innovation and desire for self-employment with a moderating effect of the role of the university.
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The influence of entrepreneurial orientation, entrepreneurial education and university support on the entrepreneurial intentions of Thai graduates, with the moderating role of culture
(2019-01-01)
Chienwattanasook, Krisada
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Jermsittiparsert, Kittisak
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Jarinto, Krit
This study seeks to determine the entrepreneurial intentions among business graduates of Thai universities, as influenced by various predictors. The present study aims to investigate the influence of entrepreneurial orientation, entrepreneurial education and university support towards the entrepreneurial intentions of young graduates to become self-employed and entrepreneurs. The study also contributes to the determination of the moderating role of culture between independent and dependent variables of the proposed framework, on the basis of collected data from Thai university graduates by using SMART-PLS. Results of the study found that entrepreneurial orientation, entrepreneurial education and environmental support from educational institutions influences the entrepreneurial intentions of university graduates. The findings of previous studies and contradictory findings were considered, in the context of determining the role of university support, and all direct hypotheses were accepted statistically. The moderating role between independent and dependent variables by culture was also examined, and the results demonstrated that culture moderated the relationship between entrepreneurial orientation and entrepreneurial education as independent variables and dependent variables on entrepreneurial intention significantly, but found that culture doesn't moderate the relationship between university support and intentions towards entrepreneurship. This study investigates this relationship for the first time in an attempt to determine the intention of individuals to become entrepreneurs, along with the moderating role of culture.
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A theoretical and empirical framework for knowledge sharing: An auto industry case-study
(2019-01-01)
Jarinto, Krit
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Jermsittiparsert, Kittisak
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Chienwattanasook, Krisada
The study is aimed at investigating the impact of transformational leadership, organizational support, job insecurity, and self-efficacy on knowledge sharing. In addition to that, the study has examined the moderating role of JS in the relationship between SE, and knowledge sharing and between job insecurity and knowledge sharing. The data obtained through questionnaires were then entered into the SPSS to obtaining descriptive statistics and later transferred to Smart PLS to perform statistical analysis and to test the proposed hypotheses as well as check the research instrument reliability and validity through estimation of measurement and the structural model. The case-study group of 361 employees working in Thai auto firms was chosen as the study sample and PLS-SEM, also referred to as a second-generation multivariate statistical data analysis was employed. The findings of the study provide support for the view that the sharing of organizational knowledge is key in organizational success. Meanwhile, the role of JS as moderator is examined and further the relationship with job insecurity and knowledge sharing, and self-efficacy and knowledge sharing will be examined as well. The results are presented here.

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