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Co-creation in cultural industries: Developing art toys for youth tourism through theoretical integration
(2026-03-01)
Kasemsarn, Kittichai
;
Nickpour, Farnaz
This research addresses two key challenges in cultural tourism. First, youths aged 18–25 show limited interest in cultural tourism due to outdated presentation methods and cultural products. Second, there is insufficient understanding of how to create culturally authentic products for youths while maintaining sustainable business models. The study aims to understand youth tourist preferences and develop a co-creation framework for designing art toys that promote cultural tourism. A mixed-methods approach was used, combining questionnaires completed by 400 youths in Bangkok with co-design workshops involving 11 professionals from marketing and design teams. The findings show that 31 % of the youths prioritized the cuteness of art toys. Participants expressed a preference for art toys that reflect Thai identity without an old-fashioned style (Mean = 3.81/5) and reported high interest in cultural tourism (Mean = 4.01/5). Workshop outcomes emphasized simplifying patterns, using nostalgia marketing, and creating location-exclusive cultural art toys. The study proposes the Youth-Centered Art Toy Framework for Cultural Tourism, which demonstrates how co-creation can transform cultural industries through stakeholder collaboration. The framework contributes to existing knowledge by providing empirical data to support cultural preservation within business model development and by demonstrating how the integration of four theories can generate sustainable revenue streams.
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Artistic Interventions as Urban Planning Tools: A Systematic Review of Community-Based Cultural Tourism in Cities
(2026-02-01)
Hanchotiphan, Pichamon
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Kasemsarn, Kittichai
Urban planners increasingly recognize artistic interventions as strategic tools for cultural tourism development and city revitalization. However, systematic understanding of their function as planning instruments remains limited. This systematic review examines how community-led artistic interventions facilitate authentic cultural heritage tourism and aims to develop a framework for sustainable development. Following PRISMA guidelines, this research analyzed 75 peer-reviewed articles (2015–2025) from Scopus and ScienceDirect. Bibliometric analysis identified eight thematic clusters that highlight the need to integrate urban spatial contexts, community networks, and participatory governance. Synthesizing these findings, the study proposes the Arts-led Cultural Interaction and Sustainable Community Development framework. This framework operationalizes the relationship between urban planning processes and community participation, establishing artistic interventions as essential instruments for fostering community ownership and resilience. The results provide evidence-based guidelines for municipal strategies to leverage creative practices for sustainable tourism without compromising cultural authenticity or increasing gentrification pressures.
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UDL-Based Photography Educational Resource for Older Adults: Design Guidelines for Mobile Education
(2026-01-01)
Kasemsarn, Kittichai
This research aims to develop design guidelines for the smartphone-based photography educational resource for older adults through Universal Design for Learning (UDL) principles. Employing a two-phase methodology, the research collected data from 100 older adults in Bangkok through questionnaires examining barriers, drivers, and learning preferences, followed by design guideline development. Analysis revealed a perception of difficulty as the primary barrier, while post-retirement income potential emerged as the strongest driver. All participants preferred smartphones for learning photography, yet simultaneously favored along with physical books as reference materials. The research contributes to human–computer interaction (HCI) knowledge by providing validated design guidelines that address typography preferences, visual contrast requirements, and layout specifications while accommodating older adults’ dual-modality learning preferences. These findings advance age-appropriate mobile interface design while offering practical implementation strategies for developers creating educational applications supporting creative engagement among older adults.
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Developing Educational Materials for Smartphone Photography Instruction: A Mixed-Methods Study of Design Guidelines for Older Adults
(2026-01-01)
Premrattanachai, Thanankorn
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Kasemsarn, Kittichai
The study aims to develop and validate evidence-based design principles for educational materials in interactive smartphone photography that meet the learning and accessibility needs of older adults. The study utilized a mixed-methods design that involved expert consultation, user needs assessment (interviews), prototype development, and validation testing (questionnaires). The structured interviews included two graphic and two photography educators. This was followed by in-depth interviews with ten seniors aged between 60 and 70. These interviews examined their learning preferences and their interaction with technology. Grounded in the findings, the researchers created a prototype of fifty-three interactive book pages on travel, portrait, and food photography. Validation was conducted through a structured three-hour workshop with ten seniors, using a set of satisfaction assessment tools. Results demonstrated consistently high satisfaction ratings across multiple assessment dimensions. Typography and other visual design elements attained the highest scores (M = 4.9, SD = 0.32). Participants strongly preferred self-paced study and easily approachable instructor guidance. Research also validated the previously established design specifications, including 18- to 20-point type, sufficient visual contrast, and other layout simplifications, as vital accessibility components. This study formulated empirically validated design specifications for the education of older adults in smartphone photography, while also illustrating the design and deployment of age-inclusive educational practices.
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The Authenticity Challenge in Digital and Social Media in Cultural Tourism: A Systematic Literature Review
(2025-11-01)
Manlee, Nattapong
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Kasemsarn, Kittichai
Contemporary cultural tourism faces a critical digital authenticity paradox where social media engagement necessitates platform integration, yet algorithms prioritize engagement-driven content over culturally accurate heritage representations. This systematic review develops an initial framework addressing authenticity preservation challenges through systematic analysis of platform-mediated heritage representation. Following PRISMA guidelines, researchers searched Scopus and ScienceDirect databases for peer-reviewed articles published 2020–2025 using search terms: “Cultural Tourism” AND “Heritage Tourism” AND “Photograph” AND “Social media” AND “Authenticity.” Inclusion criteria encompassed English-language journal articles and conference papers in social sciences, business, management, and humanities. VOSviewer software facilitated bibliometric analysis through keyword co-occurrence mapping with minimum three-occurrence threshold. From 68 articles, analysis revealed five thematic clusters: Ecosystem Tourism, Social Media and Technology, Tourism Management, Authenticity, and Photography & Storytelling, informing an integrated Input-Process-Integration-Output framework. Input encompasses cultural contexts and authenticity evaluation criteria; Process integrates social media dynamics with tourism management strategies; Integration synthesizes authentic contexts through platform-adapted digital storytelling; Output addresses platform-mediated tourist experiences. The framework establishes systematic relationships between heritage preservation and digital platform mechanisms, providing methodological innovation while addressing algorithmic optimization conflicts with heritage preservation, offering practical guidance for tourism organizations navigating Instagram, TikTok, Facebook, and emerging platforms while preserving authentic cultural representation.
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Adapting the Baldrige Framework for Sustainable Creative Education: Urban Design, Architecture, Art, and Design Programs
(2025-10-01)
Kasemsarn, Kittichai
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Wannaphapa, Ukrit
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Sawadsri, Antika
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Kritsanaphan, Amorn
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Chutapruttikorn, Rittirong
Two critical research problems emerge in creative education quality management: the framework misalignment problem, where business-oriented performance metrics inadequately assess design creativity and innovation, and the sustainability integration gap, reflecting limited incorporation of environmental and social sustainability dimensions into excellence models. This review article addresses these problems by developing an initial framework that adapts the Baldrige framework for urban design, architecture, art, and design education with integrated sustainability principles. Drawing on literature review and theoretical synthesis, the article proposes a framework that introduces three key epistemological shifts: prioritizing process over product, supporting non-linear and reflective learning pathways, and recognizing tacit, embodied, and experiential knowledge as central to creative education. The framework incorporates the United Nations Sustainable Development Goals (SDGs) as core design challenges and introduces innovative evaluation tools, including portfolios with iterative review processes, community feedback loops, and SDG mapping rubrics. This research contributes to the educational quality management literature by offering a systematic framework that bridges business excellence models with creative education paradigms while positioning sustainability as a core educational objective rather than a peripheral concern.
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An Exploratory Study of Social Media Storytelling Framework for Cultural Heritage Tourism Among Youth
(2025-09-01)
Kasemsarn, Kittichai
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Nickpour, Farnaz
This exploratory study investigates how youths aged 18–25 perceive and prioritize elements of the Integrated Digital Storytelling for Social Media (IDSM) framework in cultural heritage tourism contexts, addressing critical gaps between theoretical frameworks and contemporary social media engagement requirements. Through purposive sampling at cultural heritage tourism sites in Bangkok, Thailand, questionnaires were distributed to 100 participants to examine their preferences for cultural tourism video content and validate framework elements. Cultural authenticity emerged as the paramount consideration among participants, while traditional storytelling elements demonstrated sustained relevance when adapted for social media contexts. Youth participants preferred authentic mobile phone recordings over professional production, with optimal video durations and caption-dependent storytelling for mobile consumption. TikTok emerged as the primary motivational platform despite moderate usage frequency patterns. This exploratory study contributes preliminary empirical assessment of an integrated framework specifically designed for social media applications in cultural heritage tourism contexts. The findings provide evidence-based guidelines to help practitioners develop platform-optimized content strategies that effectively engage youth audiences while maintaining cultural authenticity.
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Urban Branding Through Cultural–Creative Tourism: A Review of Youth Engagement for Sustainable Development
(2025-06-01)
Kasemsarn, Kittichai
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Sawadsri, Antika
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Kritsanaphan, Amorn
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Nickpour, Farnaz
Several studies on cultural–creative tourism, urban branding (UB), youth engagement, and sustainability have been conducted in isolation, obstructing comprehensive approaches to UB development challenges. This review article aims to develop an integrated framework representing the complex interrelationships between these factors through a theory-based review and case study analysis. Methodologically, the investigation adopts bibliometric analysis using the VOSviewer software version 1.6.20 to identify thematic clusters across keyword pairings within research from 2000 to 2025, followed by content analysis for classification. The primary result is the Hierarchical–Relational Urban Sustainability (HRUS) framework, which employs a dual-pathway approach: (1) a sequential integration pathway, positioning cultural–creative tourism as the foundational mechanism supporting UB as the central concept, facilitating youth engagement as the key demographic group, and ultimately contributing to sustainability, and (2) a direct relationship pathway, examining specific connections between each factor and sustainability alone. This article contributes the first comprehensive framework that systematically integrates four main themes for sustainable urban development. The HRUS framework facilitates cross-sectoral collaboration by establishing actionable mechanisms for urban planners, universities, and tourism authorities to achieve sustainable urban brand development.
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Museum Presentations for Older Adults: A Review of Universal Design for Learning (UDL) Integration with Digital Storytelling (DST) Guidelines
(2025-06-01)
Kasemsarn, Kittichai
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Nickpour, Farnaz
Museums face significant challenges in engaging older adult visitors, particularly regarding digital storytelling (DST) integration and technology accessibility. In this case, universal design for learning (UDL) principles could address accessibility and engagement challenges for older adult visitors through multiple means of representation, engagement, and expression. This review examines how museums can develop inclusive DST frameworks that integrate universal design for learning (UDL) principles to enhance older adults’ engagement and learning experiences. The study investigates three main factors, namely DST, UDL, and older adults’ specific needs and preferences in museum contexts. Through a comprehensive literature review, this research presents an initial framework that systematically maps 10 DST elements across UDL’s 3 core principles, namely multiple means of engagement, representation, and action/expression. The initial framework contributes new knowledge by offering practical implementation strategies while establishing a theoretical foundation for understanding how DST can be adapted to serve older adults’ needs. This review article advances museum accessibility studies and provides a foundation for developing more inclusive cultural institutions that effectively serve older adult visitors while maintaining engaging and meaningful experiences.
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Digital Storytelling in Cultural and Heritage Tourism: A Review of Social Media Integration and Youth Engagement Frameworks
(2025-06-01)
Kasemsarn, Kittichai
;
Nickpour, Farnaz
Digital storytelling in cultural and heritage tourism offers significant potential for youth engagement through social media platforms. However, current digital storytelling frameworks illustrate research gaps in integrating digital storytelling guidelines with social-media-specific requirements. Therefore, this review aims to develop an integrated digital storytelling for social media framework that extends traditional digital storytelling guidelines with four additional elements of contemporary digital engagement. The investigation employs bibliometric analysis through VOSviewer software version 1.6.20 to examine four paired domains: digital storytelling and cultural tourism, digital storytelling and social media, youth and cultural tourism, and youth interaction with digital storytelling through social media. Results revealed thematic clusters informing the development of four new framework elements: (1) social media platform integration, (2) multimedia engagement, (3) community participation, and (4) cultural authenticity. This review contributes to the knowledge by advancing digital storytelling theory through social-media-specific elements, providing methodological innovation through comprehensive domain analysis, and offering practical implementation strategies for cultural tourism practitioners.

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