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Author: search.filters.author.Kasemsarn, KittichaiSubject: search.filters.subject.sustainability

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    Adapting the Baldrige Framework for Sustainable Creative Education: Urban Design, Architecture, Art, and Design Programs
    (2025-10-01)
    Kasemsarn, Kittichai
    ;
    Wannaphapa, Ukrit
    ;
    Sawadsri, Antika
    ;
    Kritsanaphan, Amorn
    ;
    Chutapruttikorn, Rittirong
    Two critical research problems emerge in creative education quality management: the framework misalignment problem, where business-oriented performance metrics inadequately assess design creativity and innovation, and the sustainability integration gap, reflecting limited incorporation of environmental and social sustainability dimensions into excellence models. This review article addresses these problems by developing an initial framework that adapts the Baldrige framework for urban design, architecture, art, and design education with integrated sustainability principles. Drawing on literature review and theoretical synthesis, the article proposes a framework that introduces three key epistemological shifts: prioritizing process over product, supporting non-linear and reflective learning pathways, and recognizing tacit, embodied, and experiential knowledge as central to creative education. The framework incorporates the United Nations Sustainable Development Goals (SDGs) as core design challenges and introduces innovative evaluation tools, including portfolios with iterative review processes, community feedback loops, and SDG mapping rubrics. This research contributes to the educational quality management literature by offering a systematic framework that bridges business excellence models with creative education paradigms while positioning sustainability as a core educational objective rather than a peripheral concern.
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    Urban Branding Through Cultural–Creative Tourism: A Review of Youth Engagement for Sustainable Development
    (2025-06-01)
    Kasemsarn, Kittichai
    ;
    Sawadsri, Antika
    ;
    Kritsanaphan, Amorn
    ;
    Nickpour, Farnaz
    Several studies on cultural–creative tourism, urban branding (UB), youth engagement, and sustainability have been conducted in isolation, obstructing comprehensive approaches to UB development challenges. This review article aims to develop an integrated framework representing the complex interrelationships between these factors through a theory-based review and case study analysis. Methodologically, the investigation adopts bibliometric analysis using the VOSviewer software version 1.6.20 to identify thematic clusters across keyword pairings within research from 2000 to 2025, followed by content analysis for classification. The primary result is the Hierarchical–Relational Urban Sustainability (HRUS) framework, which employs a dual-pathway approach: (1) a sequential integration pathway, positioning cultural–creative tourism as the foundational mechanism supporting UB as the central concept, facilitating youth engagement as the key demographic group, and ultimately contributing to sustainability, and (2) a direct relationship pathway, examining specific connections between each factor and sustainability alone. This article contributes the first comprehensive framework that systematically integrates four main themes for sustainable urban development. The HRUS framework facilitates cross-sectoral collaboration by establishing actionable mechanisms for urban planners, universities, and tourism authorities to achieve sustainable urban brand development.
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    Digital Storytelling in Cultural and Heritage Tourism: A Review of Social Media Integration and Youth Engagement Frameworks
    (2025-06-01)
    Kasemsarn, Kittichai
    ;
    Nickpour, Farnaz
    Digital storytelling in cultural and heritage tourism offers significant potential for youth engagement through social media platforms. However, current digital storytelling frameworks illustrate research gaps in integrating digital storytelling guidelines with social-media-specific requirements. Therefore, this review aims to develop an integrated digital storytelling for social media framework that extends traditional digital storytelling guidelines with four additional elements of contemporary digital engagement. The investigation employs bibliometric analysis through VOSviewer software version 1.6.20 to examine four paired domains: digital storytelling and cultural tourism, digital storytelling and social media, youth and cultural tourism, and youth interaction with digital storytelling through social media. Results revealed thematic clusters informing the development of four new framework elements: (1) social media platform integration, (2) multimedia engagement, (3) community participation, and (4) cultural authenticity. This review contributes to the knowledge by advancing digital storytelling theory through social-media-specific elements, providing methodological innovation through comprehensive domain analysis, and offering practical implementation strategies for cultural tourism practitioners.
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    The attributes of heritage, cultural, and creative tourism in the context of sustainability before and after the COVID-19 pandemic: A comprehensive review
    (2024-01-01)
    Kasemsarn, Kittichai
    The activities and characteristics of heritage, cultural, and creative tourism are notably distinct despite the fact that they are frequently confused and misunderstood. Moreover, these types of tourism have been significantly affected by the COVID-19 pandemic. This review article aims to explore the characteristics of three types of tourism, both pre-and post-pandemic, and seeks to propose sustainable solutions with new opportunities for the tourism industry. The article adopts a PRISMA flow diagram and VOSviewer to perform a systematic literature review, ultimately selecting 179 articles from the Scopus, ScienceDirect, and Google Scholar databases and grouping them into five clusters: 1) heritage, cultural, and creative tourism; 2) co-creation; 3) creative city; 4) sustainability; and 5) technology and innovation. Consequently, this review article proposes a final framework presenting five related clusters suggesting sustainable solutions for creative tourism. It may aid the tourism industries in their transition to creative tourism, which is more sustainable and broadly focused while ensuring safety and enhancing income for local communities in the post-pandemic period.