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    Item type:Publication,
    Circular economy: the properties of fiber from Sansevieria stuckyi god–leb. Applied to green textile innovation based on eco-friendly local wisdom
    (2026-01-01)
    Yabdee, Sudakan
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    Kijmongkolvanich, Sirisyos
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    Egwutvongsa, Songwut
    ;
    Piromgarn, Thanate
    This mixed-method research examined the physical properties of Sansevieria stuckyi God–Leb. fiber for textile product design using a tensile testing machine, with the results subjected to multiple regression analysis (MRA) and exploratory factor analysis (EFA). Four factors were considered for textile product designs, including (1) local wisdom, (2) local economy, (3) creative economy, and (4) environmental sustainability. Sansevieria stuckyi God–Leb. fibers blended with rayon and cotton were optimal for the development of textile products. The fiber designs enhanced the quality of woven fabrics in the local community and promoted public interest in economic, cultural, and environmental opportunities through new textile products that align with the 21<sup>st</sup> century.
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    Item type:Publication,
    A Deep Learning and Metaheuristic Optimization Framework for Predictive Maintenance Scheduling and Decision Support in Smart Industrial Systems
    (2025-04-01)
    Yoosomboon, Kanit
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    Thipayasothorn, Pastraporn
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    Kijmongkolvanich, Sirisyos
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    Egwutvongsa, Songwut
    This study aimed to construct a comprehensive framework that fosters autonomous decision-making among Thai micro-entrepreneurs located in the lower central region, with an emphasis on enhancing packaging innovation and supporting long-term sustainable development. A quantitative research approach was adopted, utilising a stratified sampling method to gather data from a total of 316 respondents. Path analysis was employed to examine the underlying dimensions that affect self-reliance in packaging innovation. The analysis identified four principal dimensions as vital for achieving sustainable packaging design: technological competence, economic independence, psychological resilience, and socio-cultural integration. The findings also indicated that technological self-reliance exerted an indirect influence on sociocultural integration, with culturally oriented design perspectives accounting for 19.6 percent of the variance observed. The outcomes underscore the significance of community-based decision-making frameworks that empower micro-entrepreneurs. These models hold potential to inform policy interventions and shape educational content directed at sustainable practice adoption, especially within the context of developing nations aiming to reinforce community resilience. The study offers a transferable model that demonstrates how community participation can be effectively connected to innovative packaging strategies. This approach promotes both economic sustainability and the preservation of cultural identity among micro-enterprises operating within the small business sector.
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    Item type:Publication,
    Mind, Identity, and Material Culture: How Pottery Heritage Influences Collective Behaviour and Creative-Product Innovation in Ban Kruat
    (2025-01-01)
    Chueamklang, Kritsadakorn
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    Kijmongkolvanich, Sirisyos
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    Egwutvongsa, Songwut
    ;
    Piromgarn, Thanate
    The research investigates pottery heritage as a framework encompassing cognitive, social, and material dimensions, within the context of collective action and the generation of products and innovations in pottery art in Ban Kruat, Thailand, a community in Southeast Asia maintaining enduring ceramic practices. Drawing on perspectives from cultural psychology, material culture studies, and creative industry analysis, the study explores how embodied knowledge, inherited crafting techniques, and shared symbolic meanings in pottery production contribute to shaping individual identity and fostering communal creativity. Employing a mixed qualitative approach, including ethnographic observation, semi-structured interviews with potters, and artefact examination, the findings reveal that pottery heritage functions not merely as a preserved traditional craft but as a dynamic repository of social memory and a source of adaptive innovation. Data were collected from 100 registered community enterprise entrepreneurs, employing stratified sampling. A structured questionnaire with a 5-point rating scale (α=.921-.932) was utilised. Analysis included computation of means and confirmatory factor analysis (CFA). The study identified distinctive features of Ban Kruat pottery linked to its archaeological identity: 1) black-grey coloration, 2) durability, 3) coiling technique, 4) rounded bases, and 5) flared rims. To determine the clay composition, local clay was combined with pumice dust in a 2:1 weight ratio, yielding pottery with high strength (118.85 kg/cm<sup>2</sup>) and low water absorption (2.78%) following firing. Three key factors significantly influenced community enterprise entrepreneur satisfaction: aesthetics (=0.971), identity (=0.912), and materials (=0.888). Model fit indices indicated strong fit: Chi-square=74.349, df=65, p=.200, Chi-square/df=1.144, GPI=.911, NFI=.939, CFI=.992, TLI=.988, RMSEA=.038. The results indicate that intergenerational transmission of skills, ritualised production practices, and material engagement with clay enhance collaborative conduct, reinforce social cohesion, and support product diversification aligned with current market demands. By interlinking cognition, identity, and material culture, this research contributes to the broader discourse on heritage-driven innovation, demonstrating how traditional craft systems can sustain cultural continuity while facilitating creative product development in a globalised economic context.
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    Item type:Publication,
    ANALYZING THE FACTORS AFFECTING SALES OPPORTUNITIES FOR PROCESSED MEAT PACKAGING IN THAILAND
    (2024-01-01)
    Akkaratananpong, Sarunpong
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    Piromgarn, Thanate
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    Kijmongkolvanich, Sirisyos
    ;
    Egwutvongsa, Songwut
    Objective: The objective of this study is to analyze the retail market potential of processed meat products in Thailand and establish a structural equation model. Entrepreneurial SMEs registered commercially in Thailand. Theoretical Framework: This research applies a packaging design concept that can meet the needs of modern consumers. The new packaging must have the following characteristics: 1)It must create a positive feeling while consumers use it. 2) Must have low production costs. 3)Must be able to arouse consumer interest. 4)has a beautiful layout Method: This research is applied research consisting of 5 steps: 1) Data collection step. 2) Design process 3)Trial use process 4) Evaluation process 5) Steps for analyzing and presenting factors that affect. This research uses the following statistics: 1) Mean 2) Standard Deviation: SD 3) Exploratory Factor Analysis: EFA 4) Confirmatory Factor Analysis: CFA 5) Multiple Regression. This research analyzed data using the SPSS program and the Amos program. Results and Discussion: The results of this research show the importance of 4 factors that influence the increase in consumer satisfaction: Factor 1 design guidelines, Factor 2 access to products, Factor 3 identity, Factor 4 understanding of the future of the retail market with the likely direction of the market. All four factors are important to the opportunity to sell processed meat products in the Thai retail market. Research Implications: The research results reveal the influence of 4 factors that together influence the level of consumer satisfaction. By knowing the interrelationship of these 4 factors, which is considered a fact arising from this research. Therefore, small entrepreneurs in Thailand can apply all four factors to designing their own processed meat packaging. And there is an opportunity to increase the sales volume even more in the future. Originality/Value: The results of this research contribute to knowing the factors that influence the level of consumer satisfaction with processed meat products available in the retail market of Thailand. This fact helps reduce the inequality in competition between small and large operators in the processed meat retail market of Thailand. Therefore, it is an important part that helps increase the competitive potential of small entrepreneurs in the future.
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    Item type:Publication,
    Creativity: Studying the identity of processed meat packaging for retail entrepreneurs in Thailand
    (2024-01-01)
    Akkaratananpong, Sarunpong
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    Piromgarn, Thanate
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    Kijmongkolvanich, Sirisyos
    ;
    Egwutvongsa, Songwut
    The aim of this research was to compare the newly developed processed meat packaging in Thailand’s retail market and to study the factors affecting consumer purchasing decisions. In this study, a mixed methods approach was applied using a structured questionnaire, in which the alpha coefficient was good (0.903), as the research tool. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) and AMOS programs. The packaging comparison results showed that consumers’ satisfaction with the newly developed processed meat packaging led to increased satisfaction. In addition, three factors affecting the new packaging design were identified, which is consistent with the empirical data, and showed discriminant validity that could be applied to separate the factors used to evaluate the customers’ feelings in the retail market. The results also indicated that shelf life extension, product differentiation, and convenience of portability were the vital components affecting consumer purchasing decisions. Thus, entrepreneurs can adapt these three factors to the marketing strategies development of their processed meat packaging in order to maximize the distribution opportunities for their sustainable economic stability in Thailand’s retail market.
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    Item type:Publication,
    Sustainable Development: Development of Wisdom for Dyeing Natural Fibers Used to Create Community Textile Products
    (2024-01-01)
    Roengthanapiboon, Natthatida
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    Sindhuphak, Apisak
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    Kijmongkolvanich, Sirisyos
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    Egwutvongsa, Songwut
    The objectives of this research were: (1) to examine the factors influencing the natural dyeing process using teak leaves, and (2) to evaluate consumer satisfaction with textiles dyed using this technique. A structured questionnaire was employed as the research instrument, focusing on the characteristics of environmentally friendly textile products. Utilizing Exploratory Factor Analysis (EFA), the study identified 28 variables affecting the natural dyeing process from teak leaves, and Confirmatory Factor Analysis (CFA) established separate discriminant validity data. Four key factors were identified: (1) Policy and Natural Materials, (2) Knowledge of Local Materials, (3) Wisdom/Skills, and (4) Textile Products. All factors met the standard criteria for fit indices, with values of χ2 = 11.164, df = 15, relative χ2 =.744, p =.741, GFI =.991, AGFI =.956, NFI =.994, TLI = 1.009, CFI = 1.000, RMSEA =.000, and RMR =.020, allowing for the evaluation of new textile product prototypes through Multiple Regression Analysis. The study found that these four independent variables collectively explained 86.0% of consumer satisfaction, as indicated by the standardized regression equation =.434(X1) +.325(X2) +.292(X3). The findings highlight the potential of using local materials to enhance environmental sustainability, generate community income, and preserve traditional wisdom in Thailand.
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    Item type:Publication,
    Properties of 12-Year Low Thinning Teak Wood for Furniture Production of Communities in Thailand
    (2023-04-01)
    Kijmongkolvanich, Sirisyos
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    Sevisat, Somchai
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    Egwutvongsa, Songwut
    The objectives of this research were to study the physical properties of 12-year-old split teak wood and to determine the structural equation model of the utilization of 12-year-old teak by testing the mechanical properties of the wood with techniques from Thai folk wisdom as follows: 1) raw wood, 2) baked wood, and 3) wood soaked in water and dried in the sun, in order to measure the modulus of rupture (MOR) and modulus of elasticity (MOE) values for all three techniques. Moreover, the strength of the wood can be enhanced in order to support the weight by using the technique of soaking the teak wood in water and drying it in the sun. Thus, it can help to effectively reduce production costs as a method that is suitable for the climate of northern Thailand based on four factors: 1) Product Knowledge, 2) Policy and Social Requirements, 3) Material, and 4) Production Procedure by promoting the use of teak in the community in order to demonstrate good environmental friendliness.