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Author: search.filters.author.Ladkoom, Kobthong

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    Item type:Publication,
    Analysis of Shopping Mall Tourist Satisfaction in Bangkok Using Word Cloud of Online Reviews
    (2023-01-01)
    Ladkoom, Kobthong
    ;
    Tarigan, Emiya Fefayosa Br
    ;
    Yasirandi, Rahmat
    ;
    Suwastika, Novian Anggis
    ;
    Anom, Rahmat Indra Pratama
    The tourism industry is very important to prioritize, especially for developing countries like Thailand. The increase in tourist visits to Bangkok also triggers the potential for a rise in Bangkok tourism during the pandemic. In this study, shopping malls are one of the attractive attractions for a capital city like Bangkok. Tourist expectations of attraction must be realized so that satisfaction can be realized and created revisit. In the digitalization era, the internet's use to find and disseminate information has become commonplace. Tripadvisor.com is one of the leading review sites, which already has many reviewers, and is the case study in this research. Using Word Cloud as an analysis technique and clustering of data reviews, several important factors influence tourist satisfaction. Based on the 1186 clustered reviewers, several factors were produced, such as Place Quality, Location Access, Support Facilities, Price, and Seller Attitude. These factors can influence the decision to visit shopping malls in Bangkok because they represent tourist satisfaction.
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    Factors influencing reuse intention of e-payment in Thailand: A case study of promptpay
    (2020-01-01)
    Ladkoom, Kobthong
    ;
    Thanasopon, Bundit
    Thai e-commerce is growing rapidly in the past few years. The driving factors for the rapid growth arise from increased Internet and mobile phone use as well as improved e-payment and logistics. Thai government has come up with a national e-payment initiative called “PromptPay” with an aim to reduce the use of cash and catalyze the adoption of e-payment in Thailand. However, the use of e-payment in Thailand is still lagged behind other countires. The objective of this research is therefore to identify factors influencing reuse intension of e-payment in Thailand and their antecedents. For our preliminary study, we survey PromptPay 100 users in Bangkok and analyze the data using PLS-SEM technique. The results suggest that satisfaction and attitude positively impact reuse intention of PromptPay. In addition, perceived usefulness is found to be a driver of user satisfaction and positive attitude towards PromptPay, while positive confirmation affects satisfaction. However, trust is unexpectedly found to be insignificant to reuse intention of PromptPay. Our proposed conceptual model offers an alternative model studying e-payment adoption in other context, while our findings could help Thai government in planning their strategy for improving the diffusion rate of PromptPay in Thailand.
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    Item type:Publication,
    Factors influencing e-payment loyalty in Thailand
    (2018-11-13)
    Ladkoom, Kobthong
    ;
    Thanasopon, Bundit
    Essentially, e-commerce involves trading of goods and services by electronic means. Due to the popularity of e-commerce many electronic payment or e-payment services have been emerged to enable consumers to easier and faster make payment for products and services. In Thailand, the government is trying to push the National e-payment program to provide Thai people with a standardized electronic payment system. In this research in-progress article, the researchers reviewed the literature on e-commerce and e-payment loyalty aiming to identify important factors influencing e-payment adoption in Thailand. We are able to come up with a research model comprising of key factors such as privacy risk, acceptability, consumers' liability, perceived usefulness and confirmation. The model will be used to frame our data collection and analysis in our future research.