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Author: search.filters.author.Makky, Muhammad Al

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    A Design Thinking Approach to the Development of Digitalized Hotel Valet Services
    (2025-01-01)
    Makky, Muhammad Al
    ;
    Raharjo, Tito Pandu
    ;
    Rahman, Sheina Fathur
    ;
    Yasirandi, Rahmat
    Technological advancements in Indonesia have brought numerous benefits, including to hospitality industries like valet parking. However, traditional valet services still rely on manual processes, leading to inefficiencies such as long wait times, miscommunication, and security concerns. This study focuses on developing a digital valet system using the Design Thinking Approach to address these challenges. The proposed prototype demonstrates strong acceptance, addressing user expectations and improving overall service efficiency. During the testing phase, the System Usability Scale (SUS) was employed with 50 participants who had experience in valet services, resulting in a score of 77.7. This score places the prototype in the 'Good' grade and 'Acceptable' category, indicating that the proposed system successfully addresses the functionality and requirements of its intended users. By modernizing valet operations, this study highlights the potential for broader adoption of digital solutions in the hospitality sector, ultimately improving guest experiences and operational effectiveness.
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    Analysis of Shopping Mall Tourist Satisfaction in Bangkok Using Word Cloud of Online Reviews
    (2023-01-01)
    Ladkoom, Kobthong
    ;
    Tarigan, Emiya Fefayosa Br
    ;
    Yasirandi, Rahmat
    ;
    Suwastika, Novian Anggis
    ;
    Anom, Rahmat Indra Pratama
    The tourism industry is very important to prioritize, especially for developing countries like Thailand. The increase in tourist visits to Bangkok also triggers the potential for a rise in Bangkok tourism during the pandemic. In this study, shopping malls are one of the attractive attractions for a capital city like Bangkok. Tourist expectations of attraction must be realized so that satisfaction can be realized and created revisit. In the digitalization era, the internet's use to find and disseminate information has become commonplace. Tripadvisor.com is one of the leading review sites, which already has many reviewers, and is the case study in this research. Using Word Cloud as an analysis technique and clustering of data reviews, several important factors influence tourist satisfaction. Based on the 1186 clustered reviewers, several factors were produced, such as Place Quality, Location Access, Support Facilities, Price, and Seller Attitude. These factors can influence the decision to visit shopping malls in Bangkok because they represent tourist satisfaction.