KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Author: search.filters.author.Nuanphromsakul, KajohnjakSubject: search.filters.subject.Rubber farmers

Search Results

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    EXPLORING THE SOCIAL SUSTAINABILITY OF RUBBER FARMERS – INDIVIDUAL FARMERS PERSPECTIVE
    (2022-01-01)
    Nuanphromsakul, Kajohnjak
    ;
    Cioca, Lucian Ionel
    ;
    Chaveesuk, Singha
    ;
    Chaiyasoonthorn, Wornchanok
    This research was geared towards analyzing the factors that influence the social sustainability of rubber farmers from an individual perspective. The research was driven by the fact that in Thailand, rubber farmers are still underprivileged and lack knowledge of marketing, finance, technology, business, and economic opportunities. The research adopted a model that evaluated the relationship between study variables with a focus on their effect on social sustainability. A quantitative methodology was adopted, where the data was collected from 436 individual rubber farmers in Thailand. The proposed model and constructs were evaluated using reliability and validity tests and CFA fitness. The data analysis utilizes structural equation modeling. The findings indicated that social sustainability was directly and significantly influenced by brand image and loyalty factors. Additionally, it was found to be indirectly influenced by satisfaction and trust. The research recommended that improvement in the brand image of the rubber farmers in states both locally and internationally would result in increased business sustainability
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Sustainability of Rubber Farmers Cooperatives: Empirical Evaluation of Determining Factors
    (2022-01-01)
    Nuanphromsakul, Kajohnjak
    ;
    Szczepańska-Woszczyna, Katarzyna
    ;
    Kot, Sebastian
    ;
    Chaveesuk, Singha
    ;
    Chaiyasoonthorn, Wornchanok
    The study investigated the factors that influence rubber farmers' cooperatives from the perspective of sustainability in Thailand. The research adopted a quantitative survey methodology with data purposively collected from 434 Thai rubber farmer groups. The variables included trust, sustainability, perceived value, satisfaction, loyalty, and brand image. The model was evaluated using Confirmatory Factor Analysis (CFA), while Structural Equation Modeling (SEM) was used to assess the hypotheses. The results indicated that the sustainability of the rubber farmers' cooperatives as a corporate entity is influenced by brand image, loyalty, and satisfaction. Trust was also found to have a significant effect on the satisfaction and loyalty of the rubber farmers' cooperatives. The research recommended that to enhance the sustainability of the rubber farmers' cooperative's brand image, loyalty, and satisfaction should be improved. The research's drawback is that it only looked at the rubber farmer cooperatives of Thailand as a corporation, and therefore, these factors should be taken into account when applying these results outside of this scope.