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Item type:Publication, SMEs internationalization in Thailand: An empirical exploration of the determining factors(2026-01-01)Patthirasinsiri, NatphasuthSmall and medium enterprises (SMEs) internationalization have emerged as a prominent and dynamic phenomenon within the global business landscape. In Thailand, SMEs comprise the largest proportions of business entities, providing economic support, employment, and innovation support. Expanding to the global business sphere is therefore a concern, as a means of promoting their growth. This research explored the factors that influence SMEs internationalization process in Thailand. The study borrowed from International Entrepreneurship Theory and the Schumpeter Theory of Innovation theory as the basis of theoretical development. Primary data was collected from 482 respondents, who comprised people operating SMEs in Thailand. The data was collected using a structured questionnaire. The model evaluation was conducted using confirmatory factor analysis (CFA) while the data analysis was conducted using structural equation modelling (SEM). The results indicated that technological capabilities, employee’s human capital, and business environment has a significant and positive influence on SME internationalization, both international market entry and growth & profitability. Entrepreneurial orientation was found to have significant influence on international market entry, financial availability affects international market entry, while management capabilities influence growth and profitability. The research concludes that SMEs international expansion would require proper investment in financial assets, employees and management capacity, and critical evaluation of the targeted business environment. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Exploring consumer attitudes: Organic herb cordyceps and intention to purchase(2023-09-01)Patthirasinsiri, NatphasuthCordyceps are a form of herb that is nurtured and propagated utilizing organic farming techniques. This study investigated consumers’ intention towards adopting the organic herb cordyceps, also referred to as “Thungchao” in Thai language. The research was driven by increased health awareness among people, and skewness towards use of organic as compared to conventional medica-tion. In Thailand, the herb has been consumed traditionally for years, because of its medical ben-efits. The Theory of Planned Behavior (TPB) was applied to investigate the outcomes of users’ perceptions (perceived experience with organic product, perceived health benefit, information awareness) and TPB aspects (subjective norm, perceived behavioral control, attitude towards organic herb) to examine intentions of consumers’ towards adopting codyceps. The research collected primary data from 452 Thai respondents. Collected data were evaluated utilizing Structural Equation Modeling analysis. Results revealed that for the perceived customers’ experience, intention to use organic herb cordyceps was positively and significantly influenced by perceived experience with organic hers and information awareness. All the TPB variables – subjective norm, perceived behavior control, and attitude towards organic herbs – significantly and positively influence consumers’ intention towards organic herb cordyceps. The research recommended that organic herb cordyceps “Thungchao” has many medical benefits, and its consumption should be encouraged. Information awareness and sharing of the knowledge of the herb’s medical require-ment and benefits, resources and dosage are necessary to encourage or rather influence consumers intention.