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Author: search.filters.author.Phimolsathien, T.Has files: No

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    GUIDELINES FOR DRIVING BUSINESS SECTOR INTO DIGITAL TRANSACTIONS FOR BUSINESS SURVIVAL: A CASE STUDY OF THE IMPACT OF COVID-19 TO SMES BUSINESS IN THAILAND
    (2022-12-21)
    Phimolsathien, T.
    The purposes of this research are to study SMEs’ level of digital literacy for digital financial transactions and the level of impact of digital transactions on SMEs’ business transactions and to investigate the effect of digital literacy and competence for digital transactions on the impact of digital transactions on SMEs’ business operations. Employing questionnaires and interviews as tools, the research finds that overall digital literacy, competence and capability are perceived to be at mid-level. The impact of digital transactions on SMEs businesses is high, while the overall impact of the COVID-19 pandemic situation on SMEs businesses is at the highest level. Moreover, the research finds that digital literacy, competence, capability, and digital transaction literacy influence the impact of digital transactions on SMEs’ business operations. Altogether, they can forecast 40.7 % of the impact. Digital transaction literacy, digital competence and capability influence the impact of the COVID-19 pandemic situation. Altogether, they can forecast 61.6 % of the impact. The research proposes four ways to encourage SMEs to adopt digital transactions for business continuity: 1) promotion of SMEs’ literacy for digital financial management 2) promotion of the development of digital innovation for financial transactions, including a support system and updates 3) promotion of data analysis and management technology 4) legal overhaul of agencies overseeing financial institutions.
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    GUIDELINES FOR PROMOTING UNDERSTANDING OF BLOCKCHAIN'S INFLUENCE ON BUSINESS OPERATIONS IN SERVICE SECTOR
    (2022-01-01)
    Phimolsathien, T.
    The objective of this study is to investigate the level of understanding of blockchain technology for businesses in the service sector and the level of impact of blockchain technology on business operations in the service sector, with the further aim of recommending readiness planning for the impact of blockchain technology on business operations in the service sector. The outcome of the study revealed that participants perceived the overall level of impact of blockchain technology on business operations in the service sector to be at mid-level. However, almost half of the participants were unsure about the level of impact of blockchain technology on business operations in the service sector. The issue about which most participants were uncertain was if the application of blockchain technology in businesses in the service sector could facilitate their work or coordination with suppliers. 58.40% of participants were unsure about this issue. Furthermore, the outcome of the study showed that understanding blockchain technology influenced the impact of blockchain technology on business operations in the service sector and could forecast 61.4% of the impact. As for readiness planning for the impact of blockchain technology on business operations in the service sector, it can be recommended that operators prepare their personnel and human resources, both in terms of numbers and capacity, to respond to changing trends in the market as well as basic understanding about blockchain technology. Operators should also prepare their business infrastructure by setting up a system to develop blockchain technology for management work within their organizations.