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Author: search.filters.author.Srinuan, ChalitaSubject: search.filters.subject.Innovation

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    Item type:Publication,
    Exploring the acceptance of mixed reality technology innovation among mining industry workers
    (2024-11-01)
    Yudhistyra, Wecka Imam
    ;
    Srinuan, Chalita
    Mixed Reality (MR) technology is an innovative technology that has the capability to transform and boost productivity in the mining industry. At the same time, the scarcity of guidelines and research in examining the acceptance of MR technology innovation in the mining sector could make the adoption of MR technology innovation unpredictable. Therefore, in order to support the successful adoption of MR technology innovation in the mining sector, this manuscript is designed to better understand the factors influencing its acceptance among workers. Based on the literature review, five factors are hypothesized to influence the acceptance of mining industry workers regarding MR technology innovation. The factors underwent testing on a sample of 253 mining industry workers, which was obtained via an office-intercept survey and processed using SmartPLS software. The model has proven to be highly robust, as indicated by its outstanding scores in validity, reliability, multicollinearity, and goodness of fit. The results from the analysis indicate that attitude, perceived usefulness, and perceived compatibility are significant factors influencing the acceptance of MR technology innovation. While perceived novelty is an important factor affecting attitude, it does not significantly impact the acceptance of MR technology innovation. Moreover, perceived ease of use was not found to be a significant factor in influencing the attitude and intention to adopt MR technology innovation. This research offers both theoretical and managerial implications for its findings.
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    Item type:Publication,
    Pricing strategies and innovations in the Thai mobile communications market
    (2013-01-31)
    Srinuan, Chalita
    ;
    Srinuan, Pratompong
    ;
    Bohlin, Erik
    Purpose: The aim of this paper is to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm's degree of innovativeness in terms of the number of new price plans. Design/methodology/approach: The empirical qualitative analysis is based on an original data set from several secondary data sources and includes all the price plans offered in the history of the Thai mobile communications market between 2002 and 2010. Findings: The results show that mobile operators have introduced several innovative price plans to attract and retain their consumers. Although a greater number of price plans can increase competition among operators, some have complex combinations that may lead to confusion for consumers. Practical implications: A price comparison programme should therefore be implemented by the telecom regulator to ensure that consumers receive correct and complete information about the price plans. Originality/value: Most studies, by far, have not extensively discussed this mobile communications market in detail and the effect of innovation on competition between firms in the mobile communications industry, in particular the development of innovation in developing countries. © Emerald Group Publishing Limited.