KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Search Results

Now showing 1 - 5 of 5

Some of the metrics are blocked by your
consent settings
Influencing factors on consumer repurchase decisions for crispy jackfruit: A case study of a community enterprise in Chonburi province, Thailand
(2026-03-01)
Jinakarn, W.
;
Suwanmaneepong, S.
;
Kerdsrisem, C.
The regression model was statistically significant (F = 23.625, p < 0.001) explaining 52.8% of the variance in repeat purchase decisions. Analysis found that two influencing factors that had a direct influence on repeat purchase intention: product (β = 0.333, p < 0.001) and price (β = 0.195, p = 0.024). The product was the most significant predictor. In contrast, demographic aspects and other marketing mix elements (place and promotion) did not present any significant relationship with repeat purchase behaviour. These results suggested that for the jackfruit community enterprise, preserving a competitive advantage is critical and the promotion of repeat purchases mainly relies on maintaining high standard of products and confidence in the perceived value at the price. There should be emphasized on these core components as part of marketing strategy as well as the use of distribution and promotional activities for new customer acquisition.
Some of the metrics are blocked by your
consent settings
Knowledge, attitudes, and practices regarding Alternate Wetting and Drying (AWD) rice cultivation among farmers in community enterprise groups for large-scale agriculture in Suphan Buri province, Thailand
(2026-01-01)
Danaroon, E.
;
Suwanmaneepong, S.
;
Charoenkittayawut, S.
;
Mankeb, P.
Results revealed that farmers possessed a very high level of knowledge regarding AWD rice cultivation, with correct response rates ranging from 76.7% to 100% across 15 assessment items. They exhibited consistently positive attitudes towards AWD implementation, with mean scores between 4.23 and 4.83, rating five items as "Strongly Agree" and ten as "Agree." In terms of practice, farmers demonstrated high to highest levels of AWD implementation across ten practices, with mean scores ranging from 4.00 to 4.67. Furthermore, farmers' AWD practice levels were significantly associated with gender, age, total rice farming area, AWD farming area, and attitude towards AWD (p < 0.05), while farming experience and attendance in AWD training showed marginal significance (p < 0.1).
Some of the metrics are blocked by your
consent settings
Supply chain management efficiency for the Andrographis paniculata (Burm. f.) Wall. ex Nees of the Bandongbang community enterprise in Prachinburi province, Thailand
(2024-07-01)
Lertpairat, S.
;
Suwanmaneepong, S.
;
Llones, C.
;
Mankeb, P.
The results showed that primary producers in the upstream supply chain, farmers engaged in systematic cultivation and collaborative planning with the Chaopraya Abhayabhubesorn Hospital Foundation. A two-year Memorandum of Understanding (MOU) instils farmers’ confidence in Andrographis paniculata cultivation. Supply chain operations reference (SCOR) based on practices that exhibited a moderate level of implementation, reflecting a balanced approach. In the midstream supply chain, effective planning aligns production capacity with customer demand, ensuring the availability of quality inputs at fair prices. The midstream supply chain excels in product collection, on-time delivery, and structural damage control protocols. The Chaopraya Abhayabhubesorn Hospital Foundation played a crucial role in the downstream supply chain. Their strategy balanced production resources to effectively meet market demand. MOUs with various members, stringent quality checks, and defined return protocols to ensure product quality. In conclusion, the study found effective supply chain practices. It underscored the importance of stakeholder collaboration in optimizing A. paniculata production and distribution. Relevant government agency support for SCOR-based supply chain management practices could help to enhance the overall sustainability and efficiency of A. paniculata among community enterprises.
Some of the metrics are blocked by your
consent settings
Comparison of cost and return between paddy production and rice seeds production of Ban Na Ngam rice mill community enterprise in Chachoengsao province of Thailand
(2023-07-01)
Topphak, P.
;
Khermkhan, J.
;
Suwanmaneepong, S.
The rice production classified to produce paddy for sale and consumption and grow rice to produce rice seeds. When comparing the cost of return of both productions, it was found that the rice seed production members had an average income net was 4,995.90 baht per rai, an average profit net was 3,496.04 baht per rai and an average cost net was 1,499.66 baht per rai. The paddy production members had an average income net of 4,234.11 baht per rai, an average profit net of 1,943.89 baht per rai, and an average cost net of 1,943.89 baht per rai. The information showed that the rice seed production member had an average cost net at a lower level than the cost net of the paddy production member. Most of the production costs come from the variable costs with the higher level of proportions for both members, except the variable costs that the paddy production members had the higher level from the spending on chemical pesticides.
Some of the metrics are blocked by your
consent settings
Supply chain structure and constraints of a rice production community enterprise: Evidence from rural Thailand
(2022-05-01)
Cavite, H. J.M.
;
Suwanmaneepong, S.
Supply chain involves actively streamlining a business’s supply-side activities to maximize customer value and gain a competitive advantage in the marketplace. In rice production, the concept of supply chain has been explored in several studies across Thailand. However, its current supply chain structure has not been updated to keep up with the emerging constraints in production and marketing, particularly at the level of community enterprises. This study investigated the supply chain structure and constraints of Ban Nong Saeng community enterprise in Chachoengsao province, Thailand. Results revealed that a chain of five major channels comprised the Ban Nong Saeng community enterprise’s supply chain as rice moved from the farm to final consumers. This chain includes farmers, primary and final processors, dealers, and local retailers. Farmers produced rice according to Organic Thailand standards. Processors create added value to rice products through product handling, packaging, and branding. Meanwhile, distributors supply packed rice to various local outlets such as Sanam Chai Khet hospital market, Wat Phra That Wayo market, and community farmers’ market. However, among the identified constraints were inadequate postharvest management skills at the farmers’ level, lack of rice mill certification at the processor’s level and poor product packaging quality, and inadequate consumer information at the marketers’ level. This research provided the insights into how the supply chain of a rice production community enterprise worked and what improvements are needed to address the existing constraints. Future studies are recommended to formulate strategic guidelines to address each problem identified. This will guide future programs and policies by the government and private sectors.

KMITL

Browse

Filters

Settings

Sort By

Results per page

Search Results