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Author: search.filters.author.Suwanmaneepong, S.Subject: search.filters.subject.Organic food

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    Item type:Publication,
    An exploratory study on the organic food purchase intention among Thai-Cambodian cross-border consumers
    (2014-01-01)
    Pomsanam, Pisnu
    ;
    Napompech, K.
    ;
    Suwanmaneepong, S.
    Sustainable organic food consumption has begun to play an important and influential role in the purchasing decisions of millions of global consumers due to increasing concern about health and environmental issues. This study aims to explore the influence of attitude, subjective norms, perceived behavioral control, health consciousness and environmental concern on organic food purchase intentions among Thai-Cambodian cross-border consumers. A modified version of the theory of planned behavior was adopted as the research framework of study analysis and hypotheses. Data was collected from 400 Thai consumers in Sa Kaeo province, Thailand and 400 Cambodian consumers in Banteay Meanchey province, Cambodia. The regression results of Thai consumers indicate that all variables are significant and health consciousness and subjective norms were important and found to be the top two predictors of organic purchase intention. In contrast to Cambodian consumers, the results demonstrate that attitude and subjective norms have no positively significant relationship to purchase intention. However, health consciousness, environmental concern and perceived behavioral control can be used to predict the organic food purchasing intention of Cambodian consumers. © 2014 Knowledgia Review, Malaysia.
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    Factors driving thai consumers' intention to purchase organic foods
    (2014-01-01)
    Pomsanam, P.
    ;
    Napompech, K.
    ;
    Suwanmaneepong, S.
    Thailand's organic food production and consumption have grown considerably in recent years due to increasing awareness of health and environmental issues. To encourage consumption of organic foods, entrepreneurs must understand customers and serve them well. The objective of this research is to analyze the factors that drive consumers to purchase organic foods. The study sample was 400 participants and the statistical methods used were factor analysis and multiple linear regression analysis. Results showed that factors stimulating the intention to purchase organic food in Thailand include subjective norms, environmental protection, trust in labels, food quality, availability and convenience to access organic foods. The study suggests that increasing organic consumption can be achieved by increasing potential consumers' knowledge of environmental protection, health benefits and product quality of organic foods through the use of social influence. Knowledge about the labels certifying food as organic should also be provided to consumers to increase trust in such labels. © 2014 Asian Network for Scientific Information.