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Author: search.filters.author.Suwanmaneepong, S.Subject: search.filters.subject.Technology adoption

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    Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
    (2026-05-01)
    Thonoi, A.
    ;
    Thongkaew, E.
    ;
    Suwanmaneepong, S.
    ;
    Kerdsriserm, C.
    ;
    Mankeb, P.
    The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.
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    Knowledge, attitudes, and adoption process towards innovative agricultural food production with aquaponics for communities with limited spaces in urban Bangkok, Thailand
    (2023-07-01)
    Simakorn, S.
    ;
    Suwanmaneepong, S.
    ;
    Cavite, H. J.M.
    ;
    Yomla, R.
    The study found that household respondents have positive attitudes towards the Golden Apple Snail-Vegetable/Herb (GASVH) aquaponics innovation. Results implied that urban households were open to constant exploration of how the innovation would give better livelihood and income opportunities. Furthermore, the adoption acceptance survey revealed that household respondents generally have high-level ratings at each stage of the adoption process. This finding indicates respondents' positive knowledge and attitude toward an enhanced innovation adoption of GASVH aquaponics. It is recommended that GASVH aquaponics innovation be promoted particularly to urban households, as this can help to address food security and safety issues in urban areas. Urban families generally had high knowledge and positive attitudes towards technology which it is promising innovation for adoption.