KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Author: search.filters.author.Teerawatananond, ThapongSubject: search.filters.subject.financial innovation

Search Results

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Financial Innovation and Crowdfunding: Influencing Investment Decisions in Tech Startups
    (2024-12-01)
    Panitkulpong, Kaimuk
    ;
    Saengnoree, Amnuay
    ;
    Teerawatananond, Thapong
    This study investigates the financial behavior of Thai investors in equity crowdfunding (ECF), focusing on the factors that influence their investment intentions. Drawing upon the Information System Success Model (ISSM), the Theory of Diffusion of Innovations, and the Technology Acceptance Model 3 (TAM3), the research examines the platform quality (PQ), platform characteristics (PC), and social influence (SI) as independent variables, with the perceived usefulness (PU) and perceived ease of use (PEOU) acting as mediators. Data were gathered from 275 Thai investors and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that the PU significantly influences investment decisions both directly and indirectly through the PEOU, which also directly affects investment intention. Furthermore, SI, PC, and PQ have indirect effects on investment decisions via the PU and PEOU, with SI being the most influential factor. This study provides valuable insights into optimizing ECF platform design, fostering investor trust, and enhancing regulatory frameworks to facilitate financial inclusion and innovation in the Thai crowdfunding landscape.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    The Factors Influencing Investor Intentions to Invest in Equity Crowdfunding in Thailand: A Conceptual Framework
    (2023-01-01)
    Panitkulpong, Kaimuk
    ;
    Saengnoree, Amnuay
    ;
    Deebhijarn, Samart
    ;
    Teerawatananond, Thapong
    Equity Crowdfunding (ECF) has emerged as a significant financing tool for early-stage ventures in Thailand, attracting a diverse investor base. Considering the novelty of ECF platforms as non-bank equity investment options, investigating these investors' decisions is essential, even though this is an under-researched area despite ECF's rising popularity. This study aims to identify the key factors influencing investment decisions in ECF and establish a conceptual framework, with a particular focus on projects offering stock issuance through an ECF platform in Thailand. The framework is grounded in the Technology Acceptance Model (TAM3) and incorporates elements from the Information Systems Success Model (ISSM), Innovation Diffusion Theory (IDT), and Social Influence (SI) factors. The intention to invest in an ECF platform serves as the dependent variable within this framework. The research presents a comprehensive model of ECF, intending to provide valuable insights to platform providers and policymakers. This understanding of investor behavior prior to investment could contribute to the growth and sustainability of ECF in Thailand.