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Author: search.filters.author.Vajrapatkul, AdirekSubject: search.filters.subject.Thailand

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    A Bank’s Customer Citizenship Behaviour in the Multinomial Logistic Regression Model
    (2024-01-01)
    Vajrapatkul, Adirek
    ;
    Rojniruttikul, Nuttawut
    -This research aimed to study the factors affecting customer citizenship behavior (CCB) in the banking industry. The data were collected from questionnaires from bank customers in six districts of Bangkok, Thailand. The data were analyzed using EFA and MLR techniques. The study identified three latent variables that could affect the level of CCB, namely good corporate governance, quality of self-service technology, and quality of on-site service. The results showed that good corporate governance in transparency, accountability, and fairness significantly improves the level of CCB. In addition, the quality of self-service technology, which provided convenience to bank customers, could lead to increased CCB. Regarding on-site service quality, the results also showed that it was an important factor in increasing CCB. In terms of the impact of demographic variables, people aged 41 to 45, women, and low-income earners were more likely to have high levels of CCB compared to the reference group. This research emphasizes the need to adhere to corporate governance, quality of self-service technology, quality of on-site service, and customer characteristics to enhance CCB and bank success.
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    The Effect of Technology on Economy
    (2022-08-07)
    Rojniruttikul, Nuttawut
    ;
    Vajrapatkul, Adirek
    This research aims to ingestigate the effect of technological progress on capital input. To meet the research objective, the simple closed economy DSGE model was constructed. The Bayesian technique is then employed to estimate the model parameters by using the quarterly detrended data of Thailand, which covers the period between 2001:Q1 and 2019:Q2, including GDP, policy rate, and employment. The result showed that technological progress can produce potential effects on major economic variables, namely labor, capital, price, return, consumption, and national income, and fits some previous studies. Therefore, government investment in technology and support for technology development should lead to economic growth.