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Filling the data gap on CGRP mAb therapy in low- to middle-income countries in Southeast Asia: insights from a real-world study in Thailand
(2024-12-01)
Anukoolwittaya, Prakit
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Hiransuthikul, Akarin
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Pongpitakmetha, Thanakit
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Thanprasertsuk, Sekh
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Rattanawong, Wanakorn
Background: Most real-world data on CGRP mAbs have been published from high-income countries such as the USA, Western countries, Japan, Korea, and Singapore. However, data from low- and middle-income countries in Southeast Asia is lacking. This is the first real-world study from Thailand to describe the efficacy of CGRP mAbs therapy in migraine patients and to analyze the response trends between episodic migraine and chronic migraine. Methods: We conducted a single-center, real-world retrospective chart review study with an observation period of 6 months after CGRP mAbs initiation. We aim to compare treatment responses to CGRP mAbs between EM and CM patients. Results: A total of 47 Thai patients were enrolled (median [IQR] age 37.2 [28.6–50.4] years; 85.1%F, 44.7% EM; 70.2% galcanezumab). There was no difference in baseline characteristics and migraine disability assessment (MIDAS) between EM and CM. The overall ≥ 30%, ≥ 50%, and ≥ 70% monthly migraine day reduction rates at 6 months were 89.0%, 71.6%, and 58.5% with higher responders in EM. There was a significant decrease in monthly headache days (MHDs) over time (adjusted β = -0.42, p < 0.001) and a significant decrease in MIDAS score over time after the initiation of CGRP mAbs (adjusted β = -1.12, p = 0.003). However, there were no differences between the two diagnoses. There was no significant decrease in the number of abortive medication pills used over time after the initiation of CGRP mAbs. CM had a significantly steeper trend compared to those with EM. Conclusion: The first real-world study in Thailand demonstrated that CGRP mAbs therapy had efficacy for migraine treatment, as evidenced by a reduction in MHDs, decreased disability, and reduced use of abortive medications. Additionally, the response pattern to CGRP mAbs therapy was similar between EM and CM in terms of MHDs reduction and MIDAS score improvement.
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Financial Innovation and Crowdfunding: Influencing Investment Decisions in Tech Startups
(2024-12-01)
Panitkulpong, Kaimuk
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Saengnoree, Amnuay
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Teerawatananond, Thapong
This study investigates the financial behavior of Thai investors in equity crowdfunding (ECF), focusing on the factors that influence their investment intentions. Drawing upon the Information System Success Model (ISSM), the Theory of Diffusion of Innovations, and the Technology Acceptance Model 3 (TAM3), the research examines the platform quality (PQ), platform characteristics (PC), and social influence (SI) as independent variables, with the perceived usefulness (PU) and perceived ease of use (PEOU) acting as mediators. Data were gathered from 275 Thai investors and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that the PU significantly influences investment decisions both directly and indirectly through the PEOU, which also directly affects investment intention. Furthermore, SI, PC, and PQ have indirect effects on investment decisions via the PU and PEOU, with SI being the most influential factor. This study provides valuable insights into optimizing ECF platform design, fostering investor trust, and enhancing regulatory frameworks to facilitate financial inclusion and innovation in the Thai crowdfunding landscape.
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Examining the Intention to Adopt an Online Platform for Freight Forwarding Services in Thailand: A Modified Unified Theory for Acceptance and Use of Technology (UTAUT) Model Approach
(2024-09-01)
Pinyanitikorn, Nattakorn
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Atthirawong, Walailak
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Chanpuypetch, Wirachchaya
Background: The freight forwarding industry is undergoing digital transformation through the implementation of online platforms designed to enhance operational efficiency and transparency. Despite these benefits, the adoption of these platforms has been slower than anticipated due to customer concerns and industry-specific challenges. Methods: This study investigates the factors influencing the intention to adopt and the actual use of online platforms for freight forwarding services among business customers in Thailand. A modified Unified Theory for Acceptance and Use of Technology (UTAUT) model, incorporating perceived risk, serves as the theoretical framework. Survey data were collected from 400 respondents in managerial or higher-level positions involved in freight shipping within Thai firms and analyzed using a structural equation model (SEM). Results: The analysis reveals that performance expectancy, effort expectancy, social influence, and facilitating conditions positively influence adoption intention, while perceived risk negatively impacts it. Firm size moderates the effect of social influence, with a stronger impact observed in larger enterprises. Conclusions: The findings offer practical insights for Thai freight forwarders, suggesting strategies to improve customer acceptance and encourage the adoption of online platforms. Addressing the identified factors could lead to improved efficiency and greater integration of digital technologies in the logistics industry.
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A Common Structure for Factors that Enhance Synergy in Contractor Project Teams: Executive and Practitioner Perspectives
(2024-09-01)
Pongpeng, Jakrapong
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Ratanawimol, Nareerat
Synergy in a contractor project team improves performance by integrating diverse knowledge and skills among team members, enabling the achievement of project objectives. However, according to a literature review, factors that enhance synergy among contractor project teams from the perspective of executives and practitioners have rarely been discovered, revealing a knowledge gap that needs to be filled. Therefore, the aim of this study was to identify a common structure of such factors for executives and practitioners. Data collection involved a questionnaire survey targeting large contractors in Bangkok, Thailand. Then, we compared the mean importance and rank order of synergy factors, examined differences and similarities in synergy factors between executive and practitioner perspectives using the Mann–Whitney U test, and applied confirmatory factor analysis (CFA) for the data analysis. The differences and similarities show that executives and practitioners have similar perspectives on synergy factors. The CFA results validate a factor structure that enhances synergy. This synergy factor structure for executives and practitioners can be divided into five groups, with their standardized regression weights in parentheses: coordination (0.94), organizational structure (0.92), motivation (0.80), leadership (0.75), and planning and policy (0.69). These findings contribute to the body of knowledge and the state of practice by offering a practical framework to assist executives and practitioners in contractor organizations in identifying common measures and resource allocation based on the regression weights of synergy factors. This can improve synergy among contractor project teams, potentially resulting in better performance.
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Mobile application of local baba-peranakan food tourism for generation y: A case study of phuket province, thailand
(2024-08-01)
Surapiyawong, Paranee
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Kasemsarn, Kittichai
Local food in Phuket, which was awarded UNESCO’s City of Gastronomy in 2015, has received attention, especially the local cuisine representing the Baba–Peranakan people. However, studies and information about Thailand’s Baba cuisine are vague, limited, and in need of support because of the lack of storytelling, technology, and targeted tourist channels. Therefore, this research aimed to study Baba cuisine, to design guidelines, and to create and evaluate a mobile phone application (or app, in popular usage) prototype to promote food tourism in Phuket province for Generation Y. First, 20 mobile food apps were analyzed, reviewed, and interviewed by ten experts from the fields of local food tourism and app design. Next, the researchers designed a logo, icons, and site map; chose a color scheme and font; and took pictures for a Baba food mobile app prototype. In the evaluation stage, 100 online questionnaires were distributed and evaluated in terms of the following five factors: User experience, user interface, information content, usefulness, and building a good image. The average mean score for all factors was 4.55 (strongly agree). This research contributes to knowledge about how to promote local food and cultural tourism for Generation Y through mobile applications. It could be applied not just in Phuket but in all cities, leading to an improvement in local economies.
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Success Factors and Partnership Evaluation of Air–Rail Integration Development: A Case of a High-Speed Rail Project Linking Three Airports in Thailand
(2024-07-01)
Rattanakijsuntorn, Waralee
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Suwannarat, Benyapa
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Samittivate, Nitchamol
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Nithikittiwat, Chanuwat
As the air–rail integration continues to emerge around the globe, the successful and maintainable implementation of such schemes can be influenced by many factors within administrative, social, infrastructural, and economic aspects. With the existing airport rail link system that shifted from air–rail integration at beginning to air–rail cooperation at present, this work aims to assess the success factors of air–rail integration development in Thailand and evaluate the partnership level required to achieve a long-term and indefinite horizon of relationship based on an ongoing airport rail link project in the country. The factor assessment results from using fuzzy analytical hierarchy process (AHP) revealed different perspectives from regulators and operators, while directing the high influence of administrative, economic, and infrastructural factors. The partnership evaluation suggested the highest level of partnership; although, the operators still express doubt whether the competitive advantages incurred from the partnership and the partnership itself would be sustainable.
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Enhancing ICT Literacy and Achievement: A TPACK-Based Blended Learning Model for Thai Business Administration Students
(2024-05-01)
Nantha, Cherisa
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Siripongdee, Kobchai
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Siripongdee, Surapong
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Pimdee, Paitoon
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Kantathanawat, Thiyaporn
The COVID-19 pandemic has heightened the need for 21st century skills, particularly computer and ICT literacy (CICT) in Thailand. This study aimed to develop a TPACK (Technological Pedagogical and Content Knowledge)-based blended learning model (BLM) to enhance CICT skills and academic performance among 179 Business Administration (BA) undergraduates in the 2022 academic year Computer and Information Applications course. Research instruments were designed and evaluated by experts. Over 18 weeks, qualitative and quantitative data were collected, with the qualitative data undergoing content analysis. Descriptive statistics were used to analyze quantitative data, comparing pretests, post-tests, and 2-week retests using a repeated measure ANOVA. One-sample t-tests were used to assess the model’s impact on CICT skills. The results showed a significant score improvement between tests, with the highest mean being seen in the 2-week retest. The BA-TPACK model significantly enhanced CICT skills, exceeding 80%. The students expressed high satisfaction, with the BA-TPACK model effectively enhancing CICT skills and academic achievement, recommending its integration into future computer and information courses. This study’s contribution lies in addressing the pressing need for CICT skills in the ‘new normal’. By developing and implementing a BLM grounded in the TPACK framework, this study not only enhances students’ CICT proficiency but also fills a crucial gap in the literature regarding effective pedagogical approaches to foster 21st century skills.
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THE EXPECTATIONS OF LECTURERS AND EMPLOYERS TOWARDS WORK-INTEGRATED LEARNING IN THE FIELDS OF HOSPITALITY AND TOURISM EDUCATION
(2024-05-01)
Kanta, Sasipha
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Kiddee, Krissana
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Ratanaolarn, Thanin
Work-Integrated Learning (WIL) is an instructional method that integrates the requirements of the employment sector into curriculum design, blending academic and practical training. The key drivers of this type of learning management are lecturers and employers. This study aims to compare expectations in WIL, classified by occupation and work experience. Data were collected from two groups of stakeholders, including lecturers from six higher education institutes using WIL learning management, and supervisors responsible for overseeing learners during their practical training period in the hospitality and tourism field. Fieldwork was conducted with employers in managerial positions at nine hotels in Thailand, using cluster random sampling to obtain the 19 participants. The research instrument was an assessment form evaluating the performance expected of learners upon graduation. The statistics used to analyze the data included mean (x̅), standard deviation (SD), and two-way analysis of variance (ANOVA). The findings indicate that lecturers and employers have the highest expectations for WIL learning in the hospitality and tourism field (x̅ = 4.63, SD = 0.27), with different occupations and experiences having similar expectations for WIL learning. These results offer new insights into identifying stakeholder groups as informants for data collection and need analysis in designing or improving curricula. Additionally, the findings can guide curriculum developers in selecting main stakeholders for data collection and need analysis used in curriculum design.
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An Investigation of How Hotel Image, Hotel Service Quality, Guest Loyalty, and Guest Experience Influence Luxury Hotel Guest Revisit intention in Thailand
(2024-04-05)
Sornsaruht, Puris
This study examines the factors influencing the likelihood of luxury hotel guests returning for future visits. Drawing from existing literature, the author identified five underlying factors and 18 observable factors, leading to the formulation of nine conceptual hypotheses. The sample consisted of 317 guests from ten 5-star luxury hotels in Thailand. Utilizing structural equation modeling (SEM) with LISREL 9.10, it was determined that all variables in the model positively impacted the intention of luxury hotel guests to revisit, explaining 81% of the variance collectively (R2). Among these factors, hotel image emerged as the most significant predictor, followed by hotel service quality, guest loyalty, and guest experience. Notably, it was observed that there were strong connections between guest experience and service quality, as well as hotel image and service quality. Additionally, eight out of nine hypotheses received empirical support. This study underscores the importance of luxury hotels fostering a workforce aligned with the brand's values, as staff play a pivotal role in influencing guest revisit intentions. These findings hold particular relevance as the tourism and hospitality industry navigates the post-COVID-19 recovery phase.
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Enhancing Thai student-teacher problem-solving skills and academic achievement through a blended problem-based learning approach in online flipped classrooms
(2024-04-15)
Pimdee, Paitoon
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Sukkamart, Aukkapong
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Nantha, Cherisa
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Kantathanawat, Thiyaporn
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Leekitchwatana, Punnee
The study aimed to develop a learning model that enhances Thai student-teacher problem-solving skills (PSS) and academic achievement (AA) through a blended problem-based learning (PBL) approach in online flipped classrooms. Phase 1 consisted of the design of the Flipped PARSER (problem-attempt-research-solutions-evaluation-reflect) Model (FPM) through the study of documentation and research. Phase 2 involved using nine experts to assist with the model's development and evaluation using in-depth interviews and content analysis. Phase 3 involved the application and use of the FPM by 30 student-teachers, from which their AA, PSS, and satisfaction were evaluated against the control group of 31 participants. The results from the nine experts' input on the FPM design were significant. Instructor activities included selecting content, media, materials, and their design and development. Other components included learning activities, tools, lesson delivery, and evaluation. Also, PBL methods were again confirmed as an instrumental pedagogy in teaching PSS. When combined with online learning and flipped classrooms, the study's results were higher than those using traditional classroom methods. The study contributes to the literature by determining that online teaching models effectively teach PSS and raise AA scores.

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