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    Item type:Publication,
    Impact of contractor competitiveness on firm performance: a view from real estate developers
    (2026-01-01)
    Pongpeng, Jakrapong
    ;
    Rojanathamwong, Waiwit
    ;
    Peansupap, Vachara
    While previous studies have identified contractor competitiveness factors as selection criteria, few have empirically examined how these factors influence firm performance. This gap limits developers’ ability to select criteria for contractor selection. This study aims to analyze the impact of contractor competitiveness on performance and investigate the underlying influencing factors. A comprehensive literature review was employed to develop a conceptual model. Data were collected through a questionnaire survey of Thai real estate developers. Structural Equation Modeling (SEM) was applied to evaluate the proposed model and test research hypotheses, thereby addressing the gap in understanding the contractor competitiveness’s role in organizational success. The SEM analysis revealed a significant positive relationship between contractor competitiveness and performance (standardized regression weight = 0.65). Moreover, the factors influencing contractor competitiveness include management, resources, and generic competitive strategies, with regression weights of 0.99, 0.76, and 0.76, respectively. This study offers theoretical contributions to research on contractor competitiveness. First, the conceptual model elucidates the impact of contractor competitiveness on firm performance from the perspective of real estate developers. Second, the model confirms the hypothesis that management, resources, and generic competitive strategies measure contractor competitiveness. Furthermore, these findings provide developers that assessing contractor competitiveness directly improves firm performance.
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    Item type:Publication,
    STRUCTURAL EQUATION MODELING FOR THE BUSINESS PERFORMANCE OF PRIVATE HOSPITALS IN THAILAND: MANAGEMENT PERSPECTIVE
    (2024-01-01)
    Subongkod, Mallika
    ;
    Hongsakul, Bharis
    This research aimed to study the causal factors affecting the business performance of private hospitals in Thailand from a management perspective. The sample consisted of 411 executives from private hospitals in Thailand, selected through purposive sampling. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that the development of an enterprise resource system, including the competency and capability of entrepreneurs, positively influenced the focus on competitive differentiation. In turn, this focus had a positive effect on customer relationship management. Customer relationship manage-ment positively impacted brand loyalty, which subsequently enhanced business performance. In contrast, the competency and capability of entrepreneurs did not have an effect on business performance. The findings suggest that the growth and sustainability of business performance in private hospitals depends on various supportive factors. These range from policy formulation and the development of technological systems in services to strategies for building customer relationships, all contributing to competitive advantages, service loyalty, and success in achieving set goals.