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    SMEs internationalization in Thailand: An empirical exploration of the determining factors
    (2026-01-01)
    Patthirasinsiri, Natphasuth
    Small and medium enterprises (SMEs) internationalization have emerged as a prominent and dynamic phenomenon within the global business landscape. In Thailand, SMEs comprise the largest proportions of business entities, providing economic support, employment, and innovation support. Expanding to the global business sphere is therefore a concern, as a means of promoting their growth. This research explored the factors that influence SMEs internationalization process in Thailand. The study borrowed from International Entrepreneurship Theory and the Schumpeter Theory of Innovation theory as the basis of theoretical development. Primary data was collected from 482 respondents, who comprised people operating SMEs in Thailand. The data was collected using a structured questionnaire. The model evaluation was conducted using confirmatory factor analysis (CFA) while the data analysis was conducted using structural equation modelling (SEM). The results indicated that technological capabilities, employee’s human capital, and business environment has a significant and positive influence on SME internationalization, both international market entry and growth & profitability. Entrepreneurial orientation was found to have significant influence on international market entry, financial availability affects international market entry, while management capabilities influence growth and profitability. The research concludes that SMEs international expansion would require proper investment in financial assets, employees and management capacity, and critical evaluation of the targeted business environment.
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    GUIDELINES FOR DRIVING BUSINESS SECTOR INTO DIGITAL TRANSACTIONS FOR BUSINESS SURVIVAL: A CASE STUDY OF THE IMPACT OF COVID-19 TO SMES BUSINESS IN THAILAND
    (2022-12-21)
    Phimolsathien, T.
    The purposes of this research are to study SMEs’ level of digital literacy for digital financial transactions and the level of impact of digital transactions on SMEs’ business transactions and to investigate the effect of digital literacy and competence for digital transactions on the impact of digital transactions on SMEs’ business operations. Employing questionnaires and interviews as tools, the research finds that overall digital literacy, competence and capability are perceived to be at mid-level. The impact of digital transactions on SMEs businesses is high, while the overall impact of the COVID-19 pandemic situation on SMEs businesses is at the highest level. Moreover, the research finds that digital literacy, competence, capability, and digital transaction literacy influence the impact of digital transactions on SMEs’ business operations. Altogether, they can forecast 40.7 % of the impact. Digital transaction literacy, digital competence and capability influence the impact of the COVID-19 pandemic situation. Altogether, they can forecast 61.6 % of the impact. The research proposes four ways to encourage SMEs to adopt digital transactions for business continuity: 1) promotion of SMEs’ literacy for digital financial management 2) promotion of the development of digital innovation for financial transactions, including a support system and updates 3) promotion of data analysis and management technology 4) legal overhaul of agencies overseeing financial institutions.
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    Big Data Analytics System Adoption in SMEs of Manufacturing
    (2021-04-23)
    Tang, Weike
    ;
    Chaveesuk, Singha
    In the information and communication technology era, the scales and types of big data are expanding rapidly, playing an increasingly important role in business. Big data technology is undoubtedly a big wave between information technology and manufacturing enterprise. However, some small and medium-sized manufacturing enterprises may not adopt and use big data technology as ICT related companies do. In this paper, we use the TOE model to test the factors (technological context, organizational context and environmental context) affecting BDA system adoption in SMEs of manufacturing.
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    The study of the local community products (OTOP) website characteristics toward buyer decision using eye tracking
    (2018-05-08)
    Cooharojananone, Nagul
    ;
    Akasarakul, Krittika
    ;
    Wongkhamdi, Thipsuda
    ;
    Pruetthiwongwanich, Phonkornkrit
    ;
    Atchariyachanvanich, Kanokwan
    Thai government has launched a policy to encourage local community people to sell their products (OTOP) through e-commerce. One Tambon One Product or OTOP was derived from the concept of One Village One Product (OVOP) in Japan. Currently, people sell their products through the e-commerce web portal such as Facebook rather than having their own OTOP official websites. Therefore, this study aims to study and develop the prototype of the official website. The results show that social influence, perceived ease of use, reliability of website and reliability of product have a positive relationship to the intention to buy a product. Researchers further investigated using eye tracking device to analyze the participants' purchasing behavior. The results show that participants spent time looking at images on the center of the homepage, the product menu bar at the bottom of the center of the homepage, and the components from the product page, respectively. Moreover, participants did not spend time looking or even clicking the social network icon such as Facebook. The results of this study and implications are further discussed.
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    Willingness to pay for cloud computing service of SME in Thailand
    (2017-06-15)
    Srinuan, Chalita
    This study examined the factor affecting a decision to use cloud computing service for Thai SMEs. A questionnaire was employed for data collection from a sample of SMEs that use cloud computing technology in the Bangkok area during January 2015-June 2015. A statistic model was utilized in order to analyses the determined factor on using cloud computing service of Thai SMEs. Moreover, the willingness-to-pay (WTP) to additional cloud computing service was calculated. The findings can be used to gauge SMEs demand for improved cloud computing services and infrastructure.