KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Subject: search.filters.subject.Competitive strategies

Search Results

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Competitive Strategies in Thailand’s Swiftlet House Business: A Conceptual Framework for Entrepreneurial Adaptation and Financial Management
    (2026-01-01)
    Ratanakitkoson, Areerat
    ;
    Chaiyasoonthorn, Wornchanok
    ;
    Chaveesuk, Singha
    Thailand’s swiftlet house industry is a high-value sector with significant export potential and has attracted considerable international research attention. By contrast, domestic scholarship remains limited, with most studies focusing separately on technology, marketing, or finance, lacking an integrated approach to explain how these dimensions collectively influence competitive performance. This study aims to develop an integrated conceptual framework that explains the relationship between entrepreneurial adaptation (EA), covering technology, consumer behavior, and business networks and financial management (FM), including fixed cost management, variable cost management, and asset management. Together, these factors influence competitive strategies (CS) in terms of product quality, timing, pricing, and channel expansion. The research adopts a systematic literature synthesis, integrating the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT) to clarify the interconnections among these key variables. The developed framework can be applied to guide entrepreneurs in strategic planning and resource management, as well as support relevant agencies in policy formulation to enhance industry.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Competitive strategies, innovation, and firm performance in small and medium-sized enterprises of manufacturing in China
    (2021-01-01)
    Feng, Qi
    ;
    Chaiyasoonthorn, Wornchanok
    ;
    Chaveesuk, Singha
    Development in technology and globalization have forced manufacturing industries to upgrade on methods and material capital of production. The traditional production in China's SME manufacturing industries is faces great competition and cost pressure when facing the global market competition. Innovation allows manufacturing industries to establish good competitive strategies, which make the enterprise performance long-term development. Using competitive strategies and innovation can improve the quality of life and bring professional and economic benefits to individuals and enterprises. The research will generate a conceptual framework to focus on the influence of competitive strategies and innovation on the performance, to enhance and inspire the better performance of SMEs. The framework will provide a template for the development, planning, and operation management of Chinese SME managers and offer a practical tool for diagnosing SME performance.