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    Are Aesthetic Preferences Affected by Gender and Age Differences?
    (2024-01-01)
    Leelayudthyothin, Mittheera
    Aesthetic preferences can be crucial for any brand that considers consumer favorites as essential. Form and shape are the most fundamental design elements concerned for all kinds of products and services. Gender and age differences were the main explanatory variables of interest in this study. The perceptions of two forms comprising representation and geometry associated with two contrary shapes involving solid versus airy, were examined. One hundred and eighty respondents participated by using convenience sampling method. Data collection was obtained through an online questionnaire survey and analyzed by ANOVA statistics. The findings suggested that the representational form is recommended for all ages. All genders appreciate it when it combines with solid shape. In addition, the design of geometric form with airy shape is suggested for LGBTQ and younger clients. The implications in this research offer the insight design guidelines for the use of gender and age differences concerned businesses.
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    Female ownership and female directors’ moderating role as corporate governance monitoring mechanisms in increasing the value of Thai family-owned firms
    (2023-11-16)
    Buachoom, Wonlop Writthym
    ;
    Amornkitvikai, Yot
    ;
    Al Farooque, Omar
    ;
    Sun, Lan
    Purpose: The phenomenon of “broken rungs” has prevented most women from attaining managerial positions relative to men. Despite this gender disparity in management, female executives are more likely to enhance shareholder trust due to higher ethical standards, which can be hypothesized to mitigate the negative impact of family ownership on firm value. Therefore, this study aims to investigate the moderating role of female ownership and female directors in mitigating the unfavorable effects of family ownership on firm value as measured by Tobin’s Q and the Market Value of Equity (MVE). Design/methodology/approach: Multiple linear regression is applied to examine the proposed hypotheses, as well as other vital factors, such as board independence (BI), the dual chief executive officer (CEO)–chairman role (CEO duality) and control variables (i.e. firm size, firm age, leverage and investment ratio). Findings: The results revealed that female directors could buffer the negative impact caused by family ownership, leading to higher firm value, when given a sufficient level of female ownership or the appointment of more female directors, regardless of female ownership levels. Otherwise, female ownership cannot help overcome the negative effects of family ownership in Thai-listed firms. This study also sheds light on corporate governance elements that impact firm value. CEO duality reduces the value of Thai-listed companies, whereas board independence increases firm value. Practical implications: The managerial roles for women should be promoted in Thai-listed enterprises. The government can support new laws, policies and programs for embracing a cross-cutting gender perspective. Female network initiatives enable women to advance in their managerial careers. Originality/value: To the best of the authors’ knowledge, this study intends to fill the research gap by investigating how female directors and owners can moderate family ownership’s influence on the value of firms listed on the Stock Exchange of Thailand (SET), which is one of the emerging capital markets.
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    Examining of secondary school students' integrated science process skills
    (2019-01-01)
    Chokchai, Oranit
    ;
    Pimdee, Paitoon
    Integrated science process skills (ISPS) are a fundamental variable in scientific inquiry and scientific literacy. If students are proficient in this skill, they will be ready for living and working in the 21st-century, which requires the application of scientific knowledge and scientific inquiry. For these reasons, the researchers undertook a study to investigate the ISPS of Thai lower secondary school students. From the use of stratified random sampling, 350 Bangkok, Thailand Grade 8 secondary school students were selected. The SPSS statistics software was used for data analysis of the mean and standard deviation. A first-order confirmatory factor analysis (CFA) and a two-way analysis of variance (ANOVA) were also employed. Findings from the research determined that student ISPS consisted of five indicators, including 1) controlling variables 2) hypotheses formulation 3) defining variables operationally 4) experimentation, and 5) data interpretation. Findings also revealed that overall, student ISPS were at a level that needed improvement.
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    Differential effects of gender on entropy perception
    (2017-01-01)
    Satcharoen, Kleddao
    The purpose of this research is to examine differences in perception of entropy (color intensity) between male and female computer users. The objectives include identifying gender-based differences in entropy intention and exploring the potential effects of these differences (if any) on user interface design. The research is an effort to contribute to an emerging field of interest in gender as it relates to science, engineering and technology (SET), particularly user interface design. Currently, there is limited evidence on the role of gender in user interface design and in use of technology generally, with most efforts at gender-differentiated or customized design based on stereotypes and assumptions about female use of technology or the assumption of a default position based on male preferences. Image entropy was selected as a potential characteristic where gender could be a factor in perception because of known differences in color perception acuity between male and female individuals, even where there is no known color perception abnormality (which is more common with males). Although the literature review suggested that training could offset differences in color perception and identification, tests in untrained subject groups routinely show that females are more able to identify, match, and differentiate colors, and that there is a stronger emotional and psychosocial association of color for females. Since image entropy is associated with information content and image salience, the ability to identify areas of high entropy could make a difference in user perception and technological capabilities.