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    Factors Affecting Key Success of Community-Based Tourism Management in Chumphon Province, Thailand
    (2025-01-01)
    Jansuri, Athip
    ;
    Lalaeng, Chanyaphak
    ;
    Subongkod, Mallika
    ;
    Suwannarat, Nannaphat
    The success of community-based tourism management arises from both internal and external motivations of individuals, as well as community participation in every stage from the initial process. Additionally, the community must be prepared in terms of natural resources, culture, human capital, and other resources. The integration of cooperation among government agencies, the private sector, and the community is also essential to support tourism management. This study aimed to: 1) investigate the level of opinions regarding motivation, community participation, and the success of community-based tourism management in Chumphon Province, 2) examine the motivational factors affecting the success of community-based tourism management in Chumphon Province, and 3) study the community participation factors affecting the success of community-based tourism management in Chumphon Province. The sample consisted of 400 individuals involved in community-based tourism management in Chumphon Province. A questionnaire was used as the data collection tool. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and hypothesis testing through multiple regression analysis. The results of the study showed that: 1) the overall level of opinions regarding motivation, community participation, and the success of community-based tourism management had a high average level, 2) motivational factors significantly affected the success of community-based tourism management at a 0.05 significance level, and 3) community participation factors significantly affected the success of community-based tourism management at a 0.05 significance level.
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    Measuring the motivation to ride bicycles for tourism through a comparison of tourist attractions
    (2016-11-01)
    Watthanaklang, Duangdao
    ;
    Ratanavaraha, Vatanavongs
    ;
    Chatpattananan, Vuttichai
    ;
    Jomnonkwao, Sajjakaj
    In Thailand, supporting bicycle riding is regarded as an essential strategy. Many organizations are developing campaigns and activities to promote bicycle riding. However, most Thai people do not enjoy riding bicycles. Thus, this study aims to understand the motivational components and compare the different motivations for bicycle riding in various areas using confirmatory factor analysis (CFA). Six factors were considered: self-development, contemplation, exploration, physical challenge, stimulus seeking, and social interaction. The samples used in this study were 798 Thai tourists. The results of the second-order CFA indicate that six factors indicated motivation to ride bicycles at these tourist attractions at a statistical significance of 0.01. Moreover, the invariance analysis of the model parameters for the two areas through chi-square difference testing shows that factor loadings, intercepts, and the structural path have different values for tourist attractions in the mountains and those by the sea at a statistical significance of 0.01. Thus, models for tourist attractions in the mountain and those by the sea should be developed separately to determine suitable policies for these areas. Consequently, the government sectors and other involved organizations should use these indicators to develop more precise and suitable policies to promote bicycle riding for targeted groups. The CFA loadings obtained from this study can be used for ranking the priority of improving motivation for riding bicycles. Regarding mountain tourist attractions, contemplation was the factor having maximum CFA loading (β=0.935), followed by exploration (β=0.900). For sea tourist attractions, contemplation was the factor having the highest CFA loadings equal 0.992 followed by stimulus seeking (β=0.937).
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    Mathematical models for studying the value of motivational leadership in teams
    (2005-05-01)
    Solow, Daniel
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    Piderit, Sandy
    ;
    Burnetas, Apostolos
    ;
    Leenawong, Chartchai
    Mathematical models are presented for studying the value of leadership in a team where the members interact with each other. The models are based on a leader's role of motivating each team member to perform closer to his/her maximum ability. These models include controllable parameters whose values reflect the amount of task interdependence among the workers as well as the motivational skill and variability in the skill of the leader. Confirming results - such as the fact that the skill level of the leader is a critical factor in the expected performance of the team - establish credibility in the models. Mathematical analysis and computer simulations are used to provide new managerial insights into the value of the leader - such as the fact that the skill of the leader can be more important than controlling the amount of interdependence among the team members and that having a choice of multiple leaders with no particular motivating skill is beneficial to the performance of small teams but not to large teams. © Springer Science + Business Media, Inc. 2005.