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    Urban Branding Through Cultural–Creative Tourism: A Review of Youth Engagement for Sustainable Development
    (2025-06-01)
    Kasemsarn, Kittichai
    ;
    Sawadsri, Antika
    ;
    Kritsanaphan, Amorn
    ;
    Nickpour, Farnaz
    Several studies on cultural–creative tourism, urban branding (UB), youth engagement, and sustainability have been conducted in isolation, obstructing comprehensive approaches to UB development challenges. This review article aims to develop an integrated framework representing the complex interrelationships between these factors through a theory-based review and case study analysis. Methodologically, the investigation adopts bibliometric analysis using the VOSviewer software version 1.6.20 to identify thematic clusters across keyword pairings within research from 2000 to 2025, followed by content analysis for classification. The primary result is the Hierarchical–Relational Urban Sustainability (HRUS) framework, which employs a dual-pathway approach: (1) a sequential integration pathway, positioning cultural–creative tourism as the foundational mechanism supporting UB as the central concept, facilitating youth engagement as the key demographic group, and ultimately contributing to sustainability, and (2) a direct relationship pathway, examining specific connections between each factor and sustainability alone. This article contributes the first comprehensive framework that systematically integrates four main themes for sustainable urban development. The HRUS framework facilitates cross-sectoral collaboration by establishing actionable mechanisms for urban planners, universities, and tourism authorities to achieve sustainable urban brand development.
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    The attributes of heritage, cultural, and creative tourism in the context of sustainability before and after the COVID-19 pandemic: A comprehensive review
    (2024-01-01)
    Kasemsarn, Kittichai
    The activities and characteristics of heritage, cultural, and creative tourism are notably distinct despite the fact that they are frequently confused and misunderstood. Moreover, these types of tourism have been significantly affected by the COVID-19 pandemic. This review article aims to explore the characteristics of three types of tourism, both pre-and post-pandemic, and seeks to propose sustainable solutions with new opportunities for the tourism industry. The article adopts a PRISMA flow diagram and VOSviewer to perform a systematic literature review, ultimately selecting 179 articles from the Scopus, ScienceDirect, and Google Scholar databases and grouping them into five clusters: 1) heritage, cultural, and creative tourism; 2) co-creation; 3) creative city; 4) sustainability; and 5) technology and innovation. Consequently, this review article proposes a final framework presenting five related clusters suggesting sustainable solutions for creative tourism. It may aid the tourism industries in their transition to creative tourism, which is more sustainable and broadly focused while ensuring safety and enhancing income for local communities in the post-pandemic period.
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    Community development and propulsion mechanism with the sustainability and co-creation: Sawankhalok master plan for tourism activities in world heritage areas of historical districts Sukhothai–Si Satchanalai and Kamphaeng Phet
    (2020-01-01)
    Kangkhao, Surasak
    This research investigated, analysis, and survey on the satisfactory levels of local organizations and community leaders in Sawankhalok district with a proposed master plan to develop strategic models for creative tourism. Situated in Sukhothai province, the area sheltered Sawankhalok—Si Satchanalai Historical Park, one of UNESCO World Heritage sites in Thailand. Linked to the objectives of sustainability and co-creation of the United Nations, to improve the quality of life and sustainable economy while seeking to recover the historical link among culture, co-creation development, and sustainability while the area is currently represented in a state of fragment and disconnect between three important areas. Based on this context, this paper analyzes the main problems and studies through “Cs” Coordination, Cooperation, and Collaboration strategy method and interviewing on focus group and future procedure. After the implementation and operational framework on the Sawankhalok Master plan for Tourism journey in World Heritage areas of Historical districts Sukhothai—Si Satchanalai and Kamphaeng Phet, the result shows that the plans and projects were able to develop the management on the cultural and historical tourism while creating a common ground for multi-parties in the area. Similarly, the strategic drafting found that the vision of the Sukhothai and associate towns World Heritage was to sustainably and co-creation the values of the Sukhothai and associate towns World Heritage.