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    An Acceptance Model for the Adoption of Battery Electric Vehicles in Thailand
    (2024-01-01)
    Sithanant, Thana
    ;
    Sukphisal, Burin
    ;
    Kamales, Nayika
    The primary objective of this study is to propose a model that will shape the adoption patterns of battery electric vehicles (BEVs) within the consumer demographic of Thailand. BEVs have emerged as a promising avenue for addressing critical environmental concerns, including air pollution, fossil fuel dependency, and climate change. Despite the successful integration of BEVs in various global markets, the penetration in Thailand remains notably limited in contrast to nations such as the United States, China, and Europe, especially Norway. The investigation begins by delineating the fundamental characteristics of BEVs, followed by a meticulous integration of theoretical underpinnings derived from the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Car Technology Acceptance Model (CTAM). These theoretical frameworks serve as a robust foundation for the analysis. In tandem with this theoretical framework, a host of pivotal determinants from multiple BEV adoption reviews is scrutinized, encompassing aspects like pricing structures, regulatory policies implemented by governmental bodies, the accessibility and robustness of charging infrastructures, the dimensions of environmental consciousness, experiential considerations related to driving, household composition, and residential placement. Consequently, these multifarious determinants are synthesized and result in a novel conceptual framework, thereby engendering a nuanced and insightful comprehension of the pivotal drivers that collectively shape the landscape of BEV adoption within Thailand. Further empirical investigations will be undertaken to a more profound awareness of the intricate dynamics that propel the broader integration of BEVs nationwide.
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    Driving Dilemmas: A Qualitative Exploration of Autonomous Vehicle Use in Thailand
    (2024-01-01)
    Sithanant, Thana
    ;
    Chaiyasoonthorn, Wornchanok
    ;
    Chaveesuk, Singha
    This study explores the intricacies of autonomous vehicle (AV) acceptance within the unique landscape of Thailand where AV adoption remains a challenge despite some global success. Employing an in-depth interview methodology, our research is based on grounded theory in a qualitative approach, aiming to provide an understanding of this phenomenon. Our investigation is based on semi-structured interviews with 19 regular AV users, chosen after thorough background verification to ensure the research's credibility. These interviews, ranging from 45 to 60 min, facilitated an in-depth exploration of the subject matter. Employing ATLAS.ti software, one intriguing revelation from our study is the counterintuitive behavior of the participants: All Thai AV drivers regularly deactivate the autonomous functions of their AVs. Among others, this phenomenon is influenced by several factors, including Thailand's distinct traffic conditions, the unpredictable of local driving behaviors, and pervasive trust issues regarding the capabilities of autonomous systems. We meticulously detail the complexities surrounding AV adoption, shedding light on the multifaceted nature of the challenge. Our discussion offers a nuanced understanding of the factors contributing to the preference for manual control among Thai AV users, providing valuable information for policymakers, industry stakeholders, and researchers seeking to comprehend the intricacies of AV acceptance. In conclusion, this research serves as a foundational resource for future investigations by facilitating more effective strategies for AV integration in diverse global contexts.
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    Interview Guide Development for Qualitative Research on Exploring Acceptance of Autonomous Vehicles in Thailand
    (2023-01-01)
    Sithanant, Thana
    ;
    Chaiyasoonthorn, Wornchanok
    ;
    Chaveesuk, Singha
    The aim of this article is to create a semi-structured interview guide for a qualitative research project centered on the exploring acceptance of autonomous vehicles (AVs) in Thailand. The widespread acceptance of AVs holds significant potential for enhancing the quality of life. While existing studies have predominantly focused on the acceptance of AVs through quantitative research and technology acceptance theories, this paper seeks to address this gap by proposing an innovative approach. This approach involves qualitative research rooted in the use of grounded theory methodology, employing semi-structured interviews to generate a novel theoretical framework. The collection of qualitative data will be facilitated through the adoption of semi-structured interviews, with the interview guide serving as the principal tool for data collection. The article will commence with a concise overview of AVs, pertinent technology acceptance theories, past research on AV acceptance, and the adoption of conventional car studies. Following that, a synthesis of knowledge and identification of gaps will be presented. Subsequently, a new research approach will be introduced, and a systematic procedure for crafting the semi-structured interview guide will be detailed and summarized.