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Access type: UnknownAuthor: search.filters.author.Wutthirong, Phayat

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    The acceptance model toward cashless society in Thailand
    (2019-08-23)
    Chaveesuk, Singha
    ;
    Vanitchatchavan, Prachuab
    ;
    Wutthirong, Phayat
    ;
    Nakwari, Parisgawin
    ;
    Jaikua, Mathin
    The rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.
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    Cloud computing classroom acceptance model in Thailand higher education’s institutes: A conceptual framework
    (2018-09-22)
    Chaveesuk, Singha
    ;
    Wutthirong, Phayat
    ;
    Chaiyasoonthorn, Wornchanok
    In the era of digitization, higher education institutes and universities are strengthening to provide a new way of virtual technologies and electronics for learning and teaching. Cloud computing technology is currently considered to become an integral part of the educational experience and will have a significant impact on the learning environment. This innovative technology has been applied to cloud-computing learning system and has facilitated the development of cloud computing for classrooms. With the development of the cloud computing classrooms, improving students’ attitudes is quite significant to adopt and use cloud computing classroom, however, student behavioral intention using cloud computing remains unclear among higher education institutions in Thailand. Limited studies integrating and analyzing factors influencing user acceptance of cloud computing classroom in higher education are investigated for guiding in students’ adoption decision. Thus, this study review significant factors that could affect user acceptance of cloud computing classroom and develop a conceptual framework of cloud computing classroom acceptance model in higher education’s institutions in Thailand. A conceptual framework developed is theoretically based on Technology Acceptance Model (TAM) and Service and System Quality (SSQ). This framework provides a comprehensive understanding of the potential factors influencing the students’ behavioral intention and the use of cloud computing classrooms.
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    The model of mobile payment system acceptance on social networks in Thailand: A conceptual framework
    (2018-09-22)
    Chaveesuk, Singha
    ;
    Wutthirong, Phayat
    ;
    Chaiyasoonthorn, Wornchanok
    Mobile technologies and social media are rapidly increasing and initiating to provide interesting and beneficial new products or services. This technology has led to a significant revolution in modern trading systems towards more successful commercial formats. With these innovative technologies, mobile commerce or social commerce is used as successfully commercial formats to achieve their sales and profits. To gain attention in global, mobile payment (m-payment) has changed to become a key activity for digital economy. The m-payment system enables users to pay for goods or services. The Thai government policy promotes the use of mobile payment services. However, these m-payment services are now undergoing the adoption process. More and more consumers use their mobile applications however the new method of financial payment has had limited consumer interest. Adopting m-payment is relatively low compared to the adoption of recent forms of payments. Limited research has been undertaken to identify the factors affecting the use of the mobile payment in the new electronic environment. Drawing on the technology acceptance model, IS success model, and trust, this research is to develop a conceptual framework to analyze users’ acceptance of m-payment systems on social networks for identifying and explaining potential factors affecting intention to use and user satisfaction of m-payment, together with the mediating effect of usability towards the actual use of mobile payment on social networks.