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Testing and Measurement on students' intention to use mobile learning based on UTAUT model
(2024-06-14)
Tang, Weike
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Chaiyasoonthorn, Wornchanok
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Chaveesuk, Singha
The widely use of communication technologies and wireless network has changed people's lives in many aspects. In the current information age, traditional teaching can no longer meet the needs of students. The rapid development of wireless network provides a foundation for the advancement of mobile learning. This paper aims to build a tool to test the reliability and validity of the conceptual framework of factors affecting students' intention to use mobile learning in higher vocational colleges. The paper adopts the extended UTAUT model, including self-efficacy, personal innovativeness, content quality, with 9 latent variables and 58 items. The paper uses a sample size of 30 to perform the pilot test. The findings show 2 items have been modified and 1 item should be removed to get the better reliability and validity.
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The Framework of Using Mobile-Learning in Higher Vocational Colleges with Extended UTAUT Model
(2024-01-01)
Tang, Weike
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Chaveesuk, Singha
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Chaiyasoonthorn, Wornchanok
With the development of mobile communication technology, mobile learning has become a significant medium of higher education, especially during the COVID-19 outbreak. The large-scale mobile learning is a deep combination of teaching and modern information technology. In this context, the analysis of the factors affecting the mobile learning behavior of students is helpful to promote the process of the integration of online education and offline education. This study aims to propose a conceptual framework of influencing factors of students' using mobile-learning in higher vocational colleges based on an extended UTAUT model by including self-efficacy, personal innovativeness and content quality, from the perspectives of students.
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Evaluating the Determinants of Consumer Adoption of Autonomous Vehicles in Thailand—An Extended UTAUT Model
(2023-01-01)
Chaveesuk, Singha
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Chaiyasoonthorn, Wornchanok
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Kamales, Nayika
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Dacko-Pikiewicz, Zdzislawa
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Liszewski, Wiesław
This study explores the effects of autonomous cars and how they may affect the design of transportation systems. The research investigated the determinants of consumer adoption of autonomous vehicles in Thailand. The research was driven by increasing environmental protection awareness and the need to conserve it through revolutionary technology. The study adopted the extended UTAUT model, where a quantitative method was adopted using primary data from 381 respondents. The results indicated that consumer adoption of autonomous vehicles in Thailand is influenced by performance expectancy, effort expectancy, facilitating conditions, environmental benefits, and purchase subsidy. The recommendations developed were that, to enhance the consumers’ intention to adopt autonomous vehicles, the concerned stakeholders should improve on aspects, such as the ability to improve job performance, increase productivity, ease of use, flexibility, clarity, and understanding, as well as improve social status. The government should also consider subsidizing autonomous vehicles as this would encourage consumption. A limitation of the study is the generalization of the findings as it is limited to Thailand.
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Developing an Acceptance Model for Use with Online Video-Sharing Platforms
(2021-06-25)
Chinangkulpiwat, Ittipat
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Chaveesuk, Singha
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Chaiyasoonthorn, Wornchanok
Online video-sharing platforms have increased their popularity significantly in recent years. For example, YouTube has grown rapidly and become the most visited website in the world. Video-sharing platforms work by allowing users to provide content, view, subscribe, like, dislike and comment on the platform. They provide cost-saving, remote access, improved learning, stress relief, and available advantages 24 hours per day. This paper aimed to develop a conceptual framework to comprehend the acceptance to use video-sharing platforms and proposed a conceptual framework developed from a prior conceptual framework of UTAUT and IS Success model. A structural equation model was applied utilizing confirmatory factor analysis to validate the acceptance model towards an acceptance model for other technological platforms.
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The acceptance model of QR code payment systems in Thailand: A proposed model
(2020-01-01)
Witchutawon, Benjaporn
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Chaiyasoonthorn, Wornchanok
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Chaveesuk, Singha
Technological developments have been playing an important role in the economic system of countries. In order to further propel the Thailand economic system, the government has a national e-payment master plan to support standardized e-payment systems conforming to existing technology. The QR code payment system is one of the national e-payment master plan which the government is trying to push to take Thailand into a cashless society. QR code payment system for citizens in Thailand is very new technology and yet does not have many users. Thus, the purpose of this research is to develop the conceptual framework on QR code payment system in Thailand to initially identify relevant factors which influence the intention to use it for making payments. The research framework has been developed by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) with trust, perceived risk (PR) and personal innovativeness in information technology (PIIT). Finally, the contribution of this study provides potential factors that could affect the acceptance of QR code payment systems in Thailand.
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The extended mobile health acceptance model in Thailand: A conceptual framework
(2020-01-01)
Sombat, Paneepan
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Chaiyasoonthorn, Wornchanok
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Chaveesuk, Singha
Information technology has revolutionized people's lifestyle. People have the liberty of using the smart technology for reapings its benefits especially related to health care. The government of Thailand wants to optimize its benefit with the adoption of this technological advancement in the field of health care service in line with Thailand industry 4.0 policy and digital economy. Mobile health is one of the steps in this direction. However, less people in Thailand have performed on using mHealth services and limited research has been found under the acceptance of using mHealth technology. This study will help establish links to the general public and their accessibility and the ways to increase the usage rate. The mHealth acceptance framework is developed by integrating the Unified Theory of Acceptance and Use of Technology combined with self-efficacy, technology anxiety, and personal innovativeness in information technology. The contribution of this study is to build a proposed model for the mHealth acceptance and its use in Thailand.
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Satisfaction ofworking people in Thailand in their usage of cloud storage systems
(2018-09-22)
Chaiyasoonthorn, Wornchanok
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Najantong, Kulapa
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Chaveesuk, Singha
The purpose of this research was to investigate Satisfaction of working people in Thailand in their usage of cloud storage systems. The theories that this study was based on are Technology Acceptance Model 3 or TAM3, Unified Theory of Acceptance and Use of Technology Model or UTAUT and Service satisfaction. The sample group consisted of 400 working people in the central region of Thailand. Five hypotheses were formulated and tested by multiple linear regression statistic. Briefly, it was found that all of the four independent variables featured in the hypotheses: Perceived Usefulness, Perceived Ease of Use, Social Influence and Experience influent were significant to user satisfaction in terms of equitable service and progressive service. Some of the above independent variables also influenced user satisfaction in terms of timely service, ample service, and continuous service. The independent factor that did not influence user satisfaction in terms of timely service was Social Influence while the factor that did not do so in terms of ample service and continuous service was Perceived Usefulness.

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