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Author: search.filters.author.Dacko-Pikiewicz, ZdzislawaSubject: search.filters.subject.Thailand

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    Evaluating the Determinants of Consumer Adoption of Autonomous Vehicles in Thailand—An Extended UTAUT Model
    (2023-01-01)
    Chaveesuk, Singha
    ;
    Chaiyasoonthorn, Wornchanok
    ;
    Kamales, Nayika
    ;
    Dacko-Pikiewicz, Zdzislawa
    ;
    Liszewski, Wiesław
    This study explores the effects of autonomous cars and how they may affect the design of transportation systems. The research investigated the determinants of consumer adoption of autonomous vehicles in Thailand. The research was driven by increasing environmental protection awareness and the need to conserve it through revolutionary technology. The study adopted the extended UTAUT model, where a quantitative method was adopted using primary data from 381 respondents. The results indicated that consumer adoption of autonomous vehicles in Thailand is influenced by performance expectancy, effort expectancy, facilitating conditions, environmental benefits, and purchase subsidy. The recommendations developed were that, to enhance the consumers’ intention to adopt autonomous vehicles, the concerned stakeholders should improve on aspects, such as the ability to improve job performance, increase productivity, ease of use, flexibility, clarity, and understanding, as well as improve social status. The government should also consider subsidizing autonomous vehicles as this would encourage consumption. A limitation of the study is the generalization of the findings as it is limited to Thailand.
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    GAMIFICATION AND ITS INFLUENCE ON FINANCIAL MANAGEMENT BEHAVIORS OF YOUNG INVESTORS
    (2023-01-01)
    Khalid, Bilal
    ;
    Dacko-Pikiewicz, Zdzislawa
    ;
    Szczepanska-Woszczyna, Katarzyna
    Exploring the intersections linking gamification and financial management among young investors in Thailand, the study focused on the attenuating impact of gamification on financial management factors-financial planning activity, financial self-efficacy, financial literacy, financial attitude, and financial culture on financial management behavior of these investors. The specific aim of the study was to examine and understand the impact of gamification on the financial management behaviors and decision-making processes of young investors with an age range from 18-40 years. A quantitative survey research design was applied, utilizing primary data collected from 332 young investors in Thailand, which were analyzed using structural equation modeling. The highlights of the results showed that financial attitude, financial culture, financial planning activity, and financial literacy positively and significantly affect the financial management behavior of young investors in Thailand. Gamification was also found to moderate the effect of all latent factors on financial management behavior significantly. In this regard, gamification should be considered sacrosanct for young investors when making investment decisions because of its aptitude to influence engagement, loyalty, attention span, and financial management behavior, which are all central to building a thriving platform.