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The Intention to Use Innovative Compliance Application for Thai-Listed Companies
(2024-09-20)
Chalermnon, Pattarasupang
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Vuthisopon, Sujira
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Saengnoree, Amnuay
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Deebhijarn, Samart
This study explores the intention to use innovative compliance applications among Thai-listed companies, focusing on a novel technology introduced to companies listed on the Stock Exchange of Thailand (SET). The research employs the Technology Acceptance Model (TAM) as its theoretical foundation, utilizing a quantitative approach. Data from 360 capital market law compliance officers in Thai public companies listed on the SET was analyzed using structural equation modeling. The study identifies four key factors impacting user satisfaction and intention to use the application: perceived ease of use, perceived usefulness, trust, and innovation quality. Results reveal significant relationships between innovation quality, user satisfaction, trust, and the intention to use the application. Findings demonstrate the connection between TAM variables and technology adoption in the legal sector, particularly for capital market law compliance officers. Innovation quality, user satisfaction, and trust emerge as the most influential factors, in that order, affecting the intention to use the application. This research contributes to understanding user perceptions and intentions regarding compliance software, potentially guiding future developments in regulatory technology for Thai-listed companies.
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Integrative Medicine and Health Training for Thai General Practitioners (GP): A SEM Analysis
(2023-01-31)
Daengneam, Bancha
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Deebhijarn, Samart
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Saengnoree, Amnuay
The study aimed to determine which factors affected a Thai general practitioner’s (GP) intent to take integrative medicine and health (IMH) training. From the literature review, it was noted that IMH has other similar programs globally with names such as complementary and alternative medicine (CAM) and complementary and integrative medical procedures (CIM). Additionally, three latent variables were selected for the study and used in the confirmatory factor analysis (CFA) and structural equation model (SEM) LISREL 9.10 path analysis of the five hypotheses. The SEM results for each GP’s training attendance intention (TAI) discovered that first in importance was each medical professional’s learning ability (LA), then their perception of the innovative training course (ITC), and finally, their innovative attitude (IA). Final determination was then made that all the causal variables in the model had a positive influence on TAI, with the variability of factors influencing TAI (R<sup>2</sup>) at 41%. The three causal variables determined to affect TAI had total effect values of 0.64 (LA), 0.52 (ITC), and 0.43 (IA), respectively.
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BUSINESS STRATEGIES OF SNACK FOOD PRODUCT EXPORT PERFORMANCE: A STRUCTURAL EQUATION MODEL ANALYSIS
(2023-01-01)
Boonnarakorn, Sawitree
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Deebhijarn, Samart
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Sangmanee, Woranat
Over the past several years the COVID-19 pandemic has devasted Thailand‘s economy while simultaneously destroying the ability of numerous snack food enterprises to sell their home-grown products domestically and to export to the broader international community. Therefore, the purpose of the research was to investigate which factors affected the export performance (XPE) of Thai One Tambon One Product (OTOP) entrepreneur snack food products. From a list of OTOP export producers, the authors used systematic random sampling across six Thai regions to select the study‘s 311 export entrepreneurs. The structural equation model (SEM) analysis used LISREL 9.1 to determine the validity of the causal model and the variable interrelationships and how they affected OTOP snack food XPE. The SEM results revealed that innovative products (IPT), innovative processes (IPS), packaging design (PAD), the marketing mix strategy (MMS), and product quality (PDQ) all positively influenced XPE. Also, the total effect values for MMS, PAD, PDQ, IPT, and IPS, were 0.27, 0.22, 0.21, 0.15, and 0.05, respectively. Nine of the eleven hypotheses examined were supported, with PAD being shown to strongly influence MMS. This paper makes a significant contribution to the global discussion concerning rural poverty reduction, rural employment, and entrepreneurial handicraft export performance.
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The outlook of ChatGPT, an AI-based tool adoption in Academia: applications, challenges, and opportunities
(2023-01-01)
Ahadi, Navidreza
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Zanjanab, Ali Ghalehban
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Sorooshian, Shahryar
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Monametsi, Gladness
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Virutamasen, Porngarm
Artificial intelligence (AI) technologies continually improve and become more pervasive in many facets of our lives. ChatGPT is a chatbot created by OpenAI with a conversational artificial intelligence interface. Academic institutions could routinely use artificial intelligence (AI) and language models like ChatGPT, with an increasing range of applications and ramifications. This study investigates the adoption of ChatGPT in academia which include applications, challenges and opportunities using the lenses of educational transformation, response service quality, usefulness privacy concerns. The article first examine diverse applications of ChatGPT, including automation, sentiment analysis and natural language processing. Second, it addresses the challenges and limitations that come with using these technologies, like regulatory compliance algorithmic prejudice, and ethical issues. Third, the study emphasize the opportunities brought about by the implementation of AI and ChatGPT, such as improved research capacities, individualized learning experiences, and new career pathways. To promote an efficient and responsible adoption and deployment of ChatGPT, the study's findings offer several research directions and implications in academia.
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The Factors Influencing Investor Intentions to Invest in Equity Crowdfunding in Thailand: A Conceptual Framework
(2023-01-01)
Panitkulpong, Kaimuk
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Saengnoree, Amnuay
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Deebhijarn, Samart
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Teerawatananond, Thapong
Equity Crowdfunding (ECF) has emerged as a significant financing tool for early-stage ventures in Thailand, attracting a diverse investor base. Considering the novelty of ECF platforms as non-bank equity investment options, investigating these investors' decisions is essential, even though this is an under-researched area despite ECF's rising popularity. This study aims to identify the key factors influencing investment decisions in ECF and establish a conceptual framework, with a particular focus on projects offering stock issuance through an ECF platform in Thailand. The framework is grounded in the Technology Acceptance Model (TAM3) and incorporates elements from the Information Systems Success Model (ISSM), Innovation Diffusion Theory (IDT), and Social Influence (SI) factors. The intention to invest in an ECF platform serves as the dependent variable within this framework. The research presents a comprehensive model of ECF, intending to provide valuable insights to platform providers and policymakers. This understanding of investor behavior prior to investment could contribute to the growth and sustainability of ECF in Thailand.
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Feasibility Analysis Model of Transformation from Real Economy to Virtual Economy Based on Association Rule Algorithm
(2021-01-01)
Gao, Jing
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Zhao, Yu
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Li, Longlong
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Deebhijarn, Samart
The transformation of the real economy to the virtual economy is one of the necessary ways for social and economic development. By analyzing the definition of real economy and virtual economy, the relationship between them, and the relationship between finance and virtual economy, a feasibility analysis model for the transition from real economy to virtual economy is designed based on association rule algorithm, and provide feasibility analysis for "from entity to virtual."At the same time, based on the scale measurement theory of virtual economic cycle, this paper establishes the rule-constrained Apriori algorithm model. Then, the input-output structure decomposition method is used to analyze the feasibility of the transformation from the real economy to the virtual economy. Through the analysis, we know that the multiplier value in the real economy is higher than that in the virtual economy, which promotes the substantial growth of its own output. The total amount of virtual economy is growing rapidly, but economic transformation is incomplete. The expansion of the real economy has increased the total output value of virtual laser machines. Therefore, the feasibility of transforming from a real economy to a virtual economy has a good relationship.
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Influences on the muay thai tourism industry in Thailand
(2020-01-01)
Phuykaeokam, Supachai
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Deebhijarn, Samart
The goal of this research was to develop a Muay Thai competition management program in the following decade. However, the model has been implemented correctly for practical use. The analysis incorporated a combination of quantitative and qualitative methods, to fully cover all aspects of the results, and specifically visitor satisfaction with the Muay Thai market. Results were collected from 400 visitors to the Muay Thai 3-stadium event to build a template for Muay Thai rivalry for the next ten years. The first step toward data collection was a comprehensive survey with Muay Thai and tourism experts. The second and third phases of data collection were taken to validate the opinions of the experts on various elements. All data were collected for the model format after three phases of data collection. A brainstorming session took place to verify what was offered by eight experts. The results showed that high-level competition personnel, is followed by establishment, travel agency participation and product gaining (x=3.91), and based on the quantitative research results were satisfactory for tourists. The researchers' also conducted study in highlevel operations. Results show the success of the Muay Thai tourism competition involves evaluation of the game, theories, concepts and study of Muay Thai's qualitative research model.
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The boxing stadium operator's performance variables in Thailand
(2020-01-01)
Kangpecth, Pornchai
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Deebhijarn, Samart
Thailand's sports activity is very concentrated on Muay Thai, which means that the operation of the boxing stadium is spread around the specific sport. The risk of being a facilitator of martial arts sport is determined by a number of factors, which, if these factors play well, may contribute to business success. Boxing is therefore a considered alternative and could be a successful venture for officials. Within companies, some factors need to be dissected within order to decide whether to carry out a container business in Thailand. The hunt for a specific line of business relies on the authoritative variables, showing the factors that researchers break down every time, again and again. The paper will therefore examine the factors that contribute to the success of a stadium manager in the field of boxing. The analysis will be performed by considering a structural model formula. The factors that the model should weigh include: employee skills, employee experience, operator health status, industry environmental factors, masculinity philosophies and internal business management status.
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Factors influencing repurchase intention among foreign medical tourists in Bangkok, Thailand: A structural equation model
(2020-01-01)
Wongsawat, Chayapa
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Deebhijarn, Samart
Thailand is already a top global medical tourism destination, yet it continues to improve its products and services intended for foreign medical tourists (FMT). Thailand’s 2017–2026 policy, aimed at positioning itself as a world-class medical hub, is geared precisely to ensure that the tourism industry is continually improved and that the FMT are always considered, for example, in terms of their repurchase intention. Repurchase intention is strategic to Thailand: it has implications for the repeat visits among the FMT as well as it is indicative of the industry quality, both of which have far-reaching consequences for the country’s tourist arrivals and revenues. Employing a structural equation modeling, this study demonstrates the effects of five factors, namely, customer expectation, perceived quality, brand experience, perceived value, and customer satisfaction, on repurchase intention among a sample of 600 FMT, who were recruited and interviewed at 16 hospitals in Bangkok. Results indicate that customer satisfaction has the foremost effect on repurchase intention, and followed, albeit with far lesser effects, by customer expectation, brand experience, perceived value, and perceived quality, in that order. In general, the five-factor model was found to have only explained 34.2% of the variance in the repurchase intention among the FMT interviewed. The model is subject to further testing and validation.
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Factors affecting business performance of thai restaurants in the United Kingdom: A structural equation model
(2020-01-01)
Supawan, Panadda
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Deebhijarn, Samart
As Thailand fulfills its goal of becoming the “kitchen of the world,” it continually seeks to understand the various organizational issues surrounding the overseas operations of its Thai restaurants, for promotion and marketing purposes. This report discusses the data derived from a structural equation modeling of five factors—growth strategy, marketing mix, business characteristics, business norms, and business environment—in relation to the business performance of Thai restaurants in the United Kingdom (U.K.). Of the 1,600 Thai restaurants in the U.K., 300 were randomly sampled for the survey, from which either the restaurant owners or managers were interviewed using a self-accomplished questionnaire. Of the three predictors of business performance, marketing mix had the strongest effects, followed by growth strategy, and business characteristics. Of the three predictors of growth strategy and marketing mix, business norms and business characteristics were both dominant, followed by business environment. Overall, the structural equation model developed in this study had explained 64.8% of the business performance of Thai restaurants in the U.K. There is a need to re-examine the model factors in the context of industry-wide competition in order to understand the broader contexts of business performance.

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