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CULTURAL TOURISM: FACTORS INFLUENCING THE TRANSMISSION OF CULTURAL AND CULINARY HERITAGE IN PHUKET, THAILAND
(2026-01-01)
Phrammanachot, Montita
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Louhapensang, Chaturong
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Piromgarn, Thanate
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Sompoangeon, Saneh
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Egwutvongsa, Songwut
Culinary wisdom is an essential part of a culture as it signifies the way of life, belief system, traditions, the environment, and social contexts of communities. Phuket has been recognized as a UNESCO City of Gastronomy and a primary tourism city in Thailand, with a highlight in the cultural diversity of food reflecting the way of life from birth to death. Food also plays a crucial role in local rituals as well as festivals, during which wisdom i s transmitted from generation to generation. Understanding the elements that influence local food culture and wisdom will lay the groundwork for the long-term preservation, development, and perpetuation of this precious heritage. This knowledge will enable the continuous presentation of its value to a broader audience, as well as foster a sense of pride in the unique identity of the local commu nity. Furthermore, it will aggressively promote cultural heritage conservation and the development of gastronomic tourism, which can provide sustainable economic benefits and enhance the international reputation of the city. Thus, factors influencing the transmission of cultural and culinary wisdom in Phuket were studied. In the study, data were collected from 1,200 pe ople using a simple random sample (400 local people, 400 Thai tourists, and 400 foreign tourists). The findings were evaluated using both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Research results revealed that 5 factors have an influence on the inheritance of cultural and culinary wisdom in Phuket for Thai and foreign tourists, including 1) knowledgeable chefs representing their culture in cooking, 2) the authenticity of recipes and cooking, 3) heritage food that is subject to cultural and societal influences, 4) inheritance, and 5) the locality of ingredients. All 5 factors can be applied to promote the efficiency of gastronomy tourism for the image of Phuket's local food.
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Circular economy: the properties of fiber from Sansevieria stuckyi god–leb. Applied to green textile innovation based on eco-friendly local wisdom
(2026-01-01)
Yabdee, Sudakan
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Kijmongkolvanich, Sirisyos
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Egwutvongsa, Songwut
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Piromgarn, Thanate
This mixed-method research examined the physical properties of Sansevieria stuckyi God–Leb. fiber for textile product design using a tensile testing machine, with the results subjected to multiple regression analysis (MRA) and exploratory factor analysis (EFA). Four factors were considered for textile product designs, including (1) local wisdom, (2) local economy, (3) creative economy, and (4) environmental sustainability. Sansevieria stuckyi God–Leb. fibers blended with rayon and cotton were optimal for the development of textile products. The fiber designs enhanced the quality of woven fabrics in the local community and promoted public interest in economic, cultural, and environmental opportunities through new textile products that align with the 21<sup>st</sup> century.
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A Deep Learning and Metaheuristic Optimization Framework for Predictive Maintenance Scheduling and Decision Support in Smart Industrial Systems
(2025-04-01)
Yoosomboon, Kanit
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Thipayasothorn, Pastraporn
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Kijmongkolvanich, Sirisyos
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Egwutvongsa, Songwut
This study aimed to construct a comprehensive framework that fosters autonomous decision-making among Thai micro-entrepreneurs located in the lower central region, with an emphasis on enhancing packaging innovation and supporting long-term sustainable development. A quantitative research approach was adopted, utilising a stratified sampling method to gather data from a total of 316 respondents. Path analysis was employed to examine the underlying dimensions that affect self-reliance in packaging innovation. The analysis identified four principal dimensions as vital for achieving sustainable packaging design: technological competence, economic independence, psychological resilience, and socio-cultural integration. The findings also indicated that technological self-reliance exerted an indirect influence on sociocultural integration, with culturally oriented design perspectives accounting for 19.6 percent of the variance observed. The outcomes underscore the significance of community-based decision-making frameworks that empower micro-entrepreneurs. These models hold potential to inform policy interventions and shape educational content directed at sustainable practice adoption, especially within the context of developing nations aiming to reinforce community resilience. The study offers a transferable model that demonstrates how community participation can be effectively connected to innovative packaging strategies. This approach promotes both economic sustainability and the preservation of cultural identity among micro-enterprises operating within the small business sector.
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THE FIVE-FACTOR MODEL OF SANDAL DESIGN
(2025-01-01)
Sompoangeon, Saneh
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Seviset, Somchai
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Egwutvongsa, Songwut
The growth of the sandal market in Thailand is on the decline, with purchase behavior changing among young consumers. As a result, the factors of sandal design are currently changing as well. The objective of this research was to study the factors of sandal design using a quantitative method. The data were collected from 400 Gen-Z consumers aged between 18-27 years old in Bangkok, Thailand, obtained by multi-stage sampling. A self-administered online survey questionnaire with a structured interview was used. The data were analyzed by exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The results revealed 5 factors of sandal design that meet the needs of Gen-Z consumers, i.e., aesthetic, functionality, symbolism, ergonomics, and innovation. Innovation was found to be the factor that most affected sandal design. According to the results, these factors can be applied to set a strategic plan for more efficient sandal design, which would be useful for product designers, manufacturers, and marketers of the sandal industry in Thailand.
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Mind, Identity, and Material Culture: How Pottery Heritage Influences Collective Behaviour and Creative-Product Innovation in Ban Kruat
(2025-01-01)
Chueamklang, Kritsadakorn
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Kijmongkolvanich, Sirisyos
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Egwutvongsa, Songwut
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Piromgarn, Thanate
The research investigates pottery heritage as a framework encompassing cognitive, social, and material dimensions, within the context of collective action and the generation of products and innovations in pottery art in Ban Kruat, Thailand, a community in Southeast Asia maintaining enduring ceramic practices. Drawing on perspectives from cultural psychology, material culture studies, and creative industry analysis, the study explores how embodied knowledge, inherited crafting techniques, and shared symbolic meanings in pottery production contribute to shaping individual identity and fostering communal creativity. Employing a mixed qualitative approach, including ethnographic observation, semi-structured interviews with potters, and artefact examination, the findings reveal that pottery heritage functions not merely as a preserved traditional craft but as a dynamic repository of social memory and a source of adaptive innovation. Data were collected from 100 registered community enterprise entrepreneurs, employing stratified sampling. A structured questionnaire with a 5-point rating scale (α=.921-.932) was utilised. Analysis included computation of means and confirmatory factor analysis (CFA). The study identified distinctive features of Ban Kruat pottery linked to its archaeological identity: 1) black-grey coloration, 2) durability, 3) coiling technique, 4) rounded bases, and 5) flared rims. To determine the clay composition, local clay was combined with pumice dust in a 2:1 weight ratio, yielding pottery with high strength (118.85 kg/cm<sup>2</sup>) and low water absorption (2.78%) following firing. Three key factors significantly influenced community enterprise entrepreneur satisfaction: aesthetics (=0.971), identity (=0.912), and materials (=0.888). Model fit indices indicated strong fit: Chi-square=74.349, df=65, p=.200, Chi-square/df=1.144, GPI=.911, NFI=.939, CFI=.992, TLI=.988, RMSEA=.038. The results indicate that intergenerational transmission of skills, ritualised production practices, and material engagement with clay enhance collaborative conduct, reinforce social cohesion, and support product diversification aligned with current market demands. By interlinking cognition, identity, and material culture, this research contributes to the broader discourse on heritage-driven innovation, demonstrating how traditional craft systems can sustain cultural continuity while facilitating creative product development in a globalised economic context.
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Extraction of Fibre from Young Bamboo for Application in Textile Production
(2024-06-20)
Sarikanon, Cholthicha
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Piromgarn, Thanate
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Egwutvongsa, Songwut
Natural bamboo fibres have the potential for use in the production of eco-friendly and sustainable textile ma-terials, and have numerous advantages over synthetic fibres. As such, the main aim of this study was to assess the benefits of using raw materials in textile production, including a reduction in energy consumed and time spent, and the reduced use of chemicals that impact the environment, suggesting a sustainable alternative to conventional materials. Thus, natural bamboo fibres exemplify a raw material that can be used in textile applications in various sectors. To investigate the chemical and mechanical separation of young 30–120-day-old bamboo fibres for the purpose of bamboo fibre extraction, experiments were conducted in which the concentration of caustic soda (NaOH) used to separate the fibres was reduced to 5 g/l at 100 °C for 90 min-utes, demonstrating that natural 60-day-old bamboo fibres can be separated effectively into single fibre. Fur-thermore, when natural bamboo fibres are combined with recycled polyester (r-PET) at a blend ratio of 30% to 70% (% by weight), respectively, the fabric’s unique textural characteristics during weaving make it suitable not only for the fabrication of various textile products, but also for a wide range of additional applications.
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FACTORS AFFECTING THE RECESSION OF CONSTRUCTION BRICK INDUSTRY: A CASE OF MOKLAN BRICK KILN FACTORY NAKHON SI THAMMARAT, THAILAND
(2024-01-01)
Prommuang, Phawat
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Seviset, Somchai
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Egwutvongsa, Songwut
Purpose of the Study: Construction brick industry has generated high income and it is the main revenue of Moklan city residents for a long time. However, recently, there has been a huge decrease of demand due to several reasons both from internal and external factors. The output of this research can be used to solve the problem and revive Moklan city economy. The purpose are 1) To study factors affecting the recession of the construction brick manufacturing industry in Nakhon Si Thammarat Province. 2) To propose a guideline for solving the recession problems. Methodology: This is qualitative research using in-depth interview as a research tool. The data were collected from 40 owners of the Moklan brick kiln factory in Nakhon Si Thammarat, Thailand selected by purposive method. Data were analyzed by content and thematic analysis. Main Findings: 1) Factors affecting to the recession of the industry consist of technology changes, environmental concerns, domestic economy, and product quality. 2) The guideline for solving this recession, the product must be environmentally friendly products, correspond to personal demand of customers, durable, and comprehensive usage. Applications: The output of this research can be applied in construction brick companies to improve their competitive advantage and production design and process. Novelty/Originality: This study reveal the factors to revive construction brick companies in Nakhon Si Thammarat , Thailand.
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DYEING OF SILK YARN WITH NATURAL DYE FROM TEAK LEAVES
(2024-01-01)
Roengthanapiboon, Natthatida
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Sindhuphak, Apisak
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Egwutvongsa, Songwut
Objective: This study investigated the impacts of using teak leaf-derived natural dye for dyeing silk yarn. Theoretical Framework: This research uses a conceptual framework for the development of natural fibers for application in textile production. By testing the properties of dyed fibers obtained from teak trees cultivated in Thailand. which tests the properties of the fibers and the adhesion of colors obtained from teak trees. Method: This research explored two mordanting methods (pre-mordanting and post-mordanting) across varying conditions. The study documented the ideal parameters for dyeing, as well as color values, color strength, and fastness properties of the silk yarn. Results and Discussion: by dyeing at 90°C for 60 minutes with a pH of 3. Silk yarn treated with a mixture of teak leaf extract and a mordant substance displayed a yellowish-brown color, except when dyed with ferrous sulfate, which produced a dark gray-brown shade. The silk yarn exhibited fair color fastness when subjected to washing and perspiration, while its resistance to light was rated as poor–moderate. On the other hand, the results in terms of rubbing and water fastness showed a good to very good level. Research Implications: The fibers obtained from the research process have the properties of fibers and color adhesion on the yarn that are highly resistant to washing. Moreover, dyed yarn is beautiful and durable. Originality/Value: These findings underscore the potential utility of teak leaf extract-based natural dyes for silk yarn dyeing.
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ANALYZING THE FACTORS AFFECTING SALES OPPORTUNITIES FOR PROCESSED MEAT PACKAGING IN THAILAND
(2024-01-01)
Akkaratananpong, Sarunpong
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Piromgarn, Thanate
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Kijmongkolvanich, Sirisyos
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Egwutvongsa, Songwut
Objective: The objective of this study is to analyze the retail market potential of processed meat products in Thailand and establish a structural equation model. Entrepreneurial SMEs registered commercially in Thailand. Theoretical Framework: This research applies a packaging design concept that can meet the needs of modern consumers. The new packaging must have the following characteristics: 1)It must create a positive feeling while consumers use it. 2) Must have low production costs. 3)Must be able to arouse consumer interest. 4)has a beautiful layout Method: This research is applied research consisting of 5 steps: 1) Data collection step. 2) Design process 3)Trial use process 4) Evaluation process 5) Steps for analyzing and presenting factors that affect. This research uses the following statistics: 1) Mean 2) Standard Deviation: SD 3) Exploratory Factor Analysis: EFA 4) Confirmatory Factor Analysis: CFA 5) Multiple Regression. This research analyzed data using the SPSS program and the Amos program. Results and Discussion: The results of this research show the importance of 4 factors that influence the increase in consumer satisfaction: Factor 1 design guidelines, Factor 2 access to products, Factor 3 identity, Factor 4 understanding of the future of the retail market with the likely direction of the market. All four factors are important to the opportunity to sell processed meat products in the Thai retail market. Research Implications: The research results reveal the influence of 4 factors that together influence the level of consumer satisfaction. By knowing the interrelationship of these 4 factors, which is considered a fact arising from this research. Therefore, small entrepreneurs in Thailand can apply all four factors to designing their own processed meat packaging. And there is an opportunity to increase the sales volume even more in the future. Originality/Value: The results of this research contribute to knowing the factors that influence the level of consumer satisfaction with processed meat products available in the retail market of Thailand. This fact helps reduce the inequality in competition between small and large operators in the processed meat retail market of Thailand. Therefore, it is an important part that helps increase the competitive potential of small entrepreneurs in the future.
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Creativity: Studying the identity of processed meat packaging for retail entrepreneurs in Thailand
(2024-01-01)
Akkaratananpong, Sarunpong
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Piromgarn, Thanate
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Kijmongkolvanich, Sirisyos
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Egwutvongsa, Songwut
The aim of this research was to compare the newly developed processed meat packaging in Thailand’s retail market and to study the factors affecting consumer purchasing decisions. In this study, a mixed methods approach was applied using a structured questionnaire, in which the alpha coefficient was good (0.903), as the research tool. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) and AMOS programs. The packaging comparison results showed that consumers’ satisfaction with the newly developed processed meat packaging led to increased satisfaction. In addition, three factors affecting the new packaging design were identified, which is consistent with the empirical data, and showed discriminant validity that could be applied to separate the factors used to evaluate the customers’ feelings in the retail market. The results also indicated that shelf life extension, product differentiation, and convenience of portability were the vital components affecting consumer purchasing decisions. Thus, entrepreneurs can adapt these three factors to the marketing strategies development of their processed meat packaging in order to maximize the distribution opportunities for their sustainable economic stability in Thailand’s retail market.

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