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Author: search.filters.author.Kijmongkolvanich, SirisyosSubject: search.filters.subject.Creativity

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    Creativity: Studying the identity of processed meat packaging for retail entrepreneurs in Thailand
    (2024-01-01)
    Akkaratananpong, Sarunpong
    ;
    Piromgarn, Thanate
    ;
    Kijmongkolvanich, Sirisyos
    ;
    Egwutvongsa, Songwut
    The aim of this research was to compare the newly developed processed meat packaging in Thailand’s retail market and to study the factors affecting consumer purchasing decisions. In this study, a mixed methods approach was applied using a structured questionnaire, in which the alpha coefficient was good (0.903), as the research tool. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) and AMOS programs. The packaging comparison results showed that consumers’ satisfaction with the newly developed processed meat packaging led to increased satisfaction. In addition, three factors affecting the new packaging design were identified, which is consistent with the empirical data, and showed discriminant validity that could be applied to separate the factors used to evaluate the customers’ feelings in the retail market. The results also indicated that shelf life extension, product differentiation, and convenience of portability were the vital components affecting consumer purchasing decisions. Thus, entrepreneurs can adapt these three factors to the marketing strategies development of their processed meat packaging in order to maximize the distribution opportunities for their sustainable economic stability in Thailand’s retail market.
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    Sustainable Development: Development of Wisdom for Dyeing Natural Fibers Used to Create Community Textile Products
    (2024-01-01)
    Roengthanapiboon, Natthatida
    ;
    Sindhuphak, Apisak
    ;
    Kijmongkolvanich, Sirisyos
    ;
    Egwutvongsa, Songwut
    The objectives of this research were: (1) to examine the factors influencing the natural dyeing process using teak leaves, and (2) to evaluate consumer satisfaction with textiles dyed using this technique. A structured questionnaire was employed as the research instrument, focusing on the characteristics of environmentally friendly textile products. Utilizing Exploratory Factor Analysis (EFA), the study identified 28 variables affecting the natural dyeing process from teak leaves, and Confirmatory Factor Analysis (CFA) established separate discriminant validity data. Four key factors were identified: (1) Policy and Natural Materials, (2) Knowledge of Local Materials, (3) Wisdom/Skills, and (4) Textile Products. All factors met the standard criteria for fit indices, with values of χ2 = 11.164, df = 15, relative χ2 =.744, p =.741, GFI =.991, AGFI =.956, NFI =.994, TLI = 1.009, CFI = 1.000, RMSEA =.000, and RMR =.020, allowing for the evaluation of new textile product prototypes through Multiple Regression Analysis. The study found that these four independent variables collectively explained 86.0% of consumer satisfaction, as indicated by the standardized regression equation =.434(X1) +.325(X2) +.292(X3). The findings highlight the potential of using local materials to enhance environmental sustainability, generate community income, and preserve traditional wisdom in Thailand.