KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Author: search.filters.author.Napompech, Kulkanya

Search Results

Now showing 1 - 5 of 5
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Item,
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Item,
    A causal model of organic food buying behaviours of consumers in Thailand
    (2019-01-01)
    Pattweekongka, Supawadee
    ;
    Napompech, Kulkanya
    ;
    Chaiyasoonthorn, Wornchanok
    This quantitative study aims to understand the causal factors of food buying behaviour in the current Thai market for organic food as differentiated by brand marketing. A comprehensive model of consumer decision-making was developed with four latent factors, including trust in brand, buying intention, brand loyalty and buying behaviour. This model demonstrated high reliably measurements as a basic requirement of structural equation modelling (SEM) statistics. Questionnaires were collected from a sample of organic food consumers in Thailand between April and June 2018; 386 data records were obtained and analysed using SEM. A significant correlation was found between the observed data and the conceptual model. The model demonstrated that the effect of brand trust on brand loyalty influenced buying intention, which played a key role in driving buying behaviour. Findings show that "loyalty" was the most important factor to affect "intention," which directly impacted on buying behaviour. Further, the model achieved predictive power at 94%. Results indicate that Thai consumers perceive organic food marketing as distinct, which is reflected in their purchasing behaviours. These findings should benefit organic food entrepreneurs, farmers and sellers who must devise strategies for organic food-related branding.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Item,
    A Thai banking industry organisational performance analysis
    (2017-01-01)
    Pranee, Tasanai
    ;
    Napompech, Kulkanya
    ;
    Srinuan, Chalita
    The purpose of this research is to determine the effects of talent management, technological innovation and service quality on Thai bank performance. The population of the study consisted of 14 registered banking enterprises along with their associated 2068 branches. Using the IBM Statistical Package for the Social Sciences (SPSS v.21), 424 responses selected from a simple random sampling survey were analysed using both a secondorder confirmatory factor analysis (CFA) and structural equation modelling (SEM). From the 93-item survey, pre-trail test, and the in-depth interviews from five experts, a questionnaire reliability score of 0.98 was obtained. Findings revealed that technological innovation and service quality strongly influence the Thai banking industry's performance, and should be given great attention.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Item,
    Entrepreneurial product innovation: A second-order factor analysis
    (2014-01-01)
    Niammuad, Damrongrit
    ;
    Napompech, Kulkanya
    ;
    Suwanmaneepong, Suneeporn
    Product innovation is as a vital tool for nascent entrepreneurs seeking to achieve a competitive advantage. This study investigates the integrated and complex relationships that exist between innovation and entrepreneurship by using partial least squares structural equation modelling (PLS-SEM). Entrepreneurial product innovation is tested with second-order factors comprised of entrepreneurial personality, technological opportunity and incubator resources. For this purpose, the empirical research used data from 389 incubated start-ups in Thailand. The study found that these three antecedents are significant for product innovation with effects of varying size. The study magnifies the prominent role of business incubators in fostering entrepreneurial capabilities to boost new products/services. Moreover, the findings suggest that the incubation centre resources mediate the influence of entrepreneurial characteristics by expediting and facilitating product innovation. © by author(s); CC-BY.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Item,
    The mediating effect of opportunity recognition on incubated - Entrepreneurial innovation
    (2014-01-01)
    Niammuad, Damrongrit
    ;
    Napompech, Kulkanya
    ;
    Suwanmaneepong, Suneeporn
    Opportunity recognition plays a central role in the emergence of nascent ventures in entrepreneurship research. The main purpose of this study was to present the mediating effects of opportunity recognition on incubation resources and human capital. Moreover, the study scrutinises the complex inter-relations between opportunity recognition and entrepreneurial product innovation. The data were collected from 389 incubated software start-ups in Thailand and statistically performed by Partial Least Squares Structural Equation Modelling (PLS-SEM). The analysis revealed a persistent impact of the opportunity recognition on the incubation resources and human capital. Opportunity recognition also serves as a significant driver in enhancing entrepreneurial potential to boost new products/services. Interestingly, the study found that the human capital of incubated software entrepreneurs has no significant effect, statistically, on product innovation, against the better judgement of business empires worldwide. © Imperial College Press.