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An empirical analysis of factors affecting customer loyalty to sea freight forwarders in Thailand
(2019-01-01)
Narunart, Teewin
;
Panjakajornsak, Vinai
Thailand has become one of the world’s most significant production bases and therefore, must rely on international sea transportation to move cargo. The primary goal of this paper is to develop a structural equation model to examine how service quality, relationship quality, and customer satisfaction affect customer loyalty. The study sampled 2,029 subjects— company managers, service users, and freight forwarders—in three specific industries: computer and electronics components, automotive and original equipment, and agricultural products. It deployed quantitative research methods and applied a seven-point rating scale in a structured questionnaire to analyze the relationships among the variables. The findings indicate that service quality affects both customer satisfaction and relationship quality, which ultimately affect customer loyalty.
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Structural equation model to assess the impact of learning organization and commitment on the performance of research organizations
(2018-09-01)
Khunsoonthornkit, Ardharn
;
Panjakajornsak, Vinai
This study analyzed the impact of learning organization and commitment on the performance of research and development organizations in Thailand. The research used a structural equation model based on an extensive review of relevant literature. The population and samples were drawn from full-time researchers in two science and technology organizations under the Thai Ministry of Science and Technology. A questionnaire survey was used to collect empirical data. The model fit was analyzed using the confirmatory factor analysis technique. The results showed that learning organization had a direct effect on organizational commitment and performance. However, commitment had no direct effect on organizational performance. Based on these results; scientific, and technology and development policy and planning should consider applying learning organization in research organizations.
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Thai AEC Engineer Readiness: A Confirmatory Factor Analysis
(2018-01-01)
Kraisuth, Duangporn
;
Panjakajornsak, Vinai
At the start of 2016, the 10 nations of the Association of Southeast Asian Nations (ASEAN) entered a new era. With it, came the decade-old start of the implementation of the 2005 mutual recognition arrangement (MRA) on engineering services, and the free flow of skilled labor (FFSL). Although created with noble intentions, actual specifications and qualifications for an individual’s foreign employment heavily restricts its actual implementation. This study, therefore, conducted a confirmatory factor analysis using LISREL 9.1 software of 278 engineers selected from a population of 1,211 Thai Federation of Industries companies to investigate how need, gap, and competency affect readiness. From the analysis, need was shown to have the highest effect on readiness, whereas competency also had a direct effect on readiness. Finally, the research determined that less than 1% of the surveyed engineers were certified as ASEAN engineers, which is a precondition for registration for work as an engineer in another ASEAN country, and that cultural awareness of other member nations was perceived as the weakest link in an individual’s engineer readiness perception.
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Thai research and development organization performance: a structural equation model analysis of organizational culture and learning organizations
(2018-01-01)
Khunsoonthornkit, Ardharn
;
Panjakajornsak, Vinai
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Thailand’s low-cost carrier airline industry: Is the services marketing mix the elixir for economic growth and prosperity?
(2018-01-01)
Srisook, Phoom
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Panjakajornsak, Vinai
In 2017, low-cost carrier (LCC) airlines consistently grew at a faster pace compared to the world’s average growth. In 2017, LCCs carried an estimated 1.2 billion passengers and accounted for approximately 30% of the world’s total scheduled passengers. In Southeast Asia, passenger traffic grew by approximately 10% in 2017, where six of the region’s 10 countries recorded double-digit growth. Southeast Asian airlines now have 1,600 airplanes on order, in addition to an active fleet of close to 2,000 airplanes, with LCCs currently accounting for approximately 70% of Thailand’s domestic seat capacity. Competition, however, amongst the LCCs has become fierce, with fare reductions being a common tactic to fill seats. Therefore, the researchers sought out to determine which aspects play the greatest roles in an LCC’s competitiveness, and used multi-stage random sampling to obtain 320 passenger respondents’ opinions who were departing on either Thai AirAsia, Thai Lion Air, Thai Smile, or Nok Air from one of Bangkok’s two main airports. Results determined that the service marketing mix of promotion, place, price, and services play the most important role in LCC competitiveness.
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The radical innovation affecting competitive advantage of the Thai furniture industry
(2017-09-01)
Tangkit, Kitipong
;
Panjakajornsak, Vinai
Radical innovation has been considered as a main source of competitive advantage for Thai furniture industry which is the important industrial sector that needs creative ideas, skills to increase value added and industrial value. Innovative capability of firms in this industry is also required in order to enable them to survive and prosper in face of increasing both local and foreign competitors. This research aims to develop a structural model of radical innovation and the relevant factors of market orientation, organizational learning, and entrepreneurial orientation affecting competitive advantage of firms in the furniture industry. The populations of this study are the top executives and marketing managers of 4,118 firms in the furniture industry. The research methodologies applied are both in-depth interviews and 7-point Likert scale questionnaires. The result from value of this research will be a structural model of innovation that can be applied to improve competitive advantage of firms in the furniture industry.
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Impact of Green Innovation towards economic performance of food industrial firms applying green industry approach under green industry project of Ministry of Industry Thailand
(2017-09-01)
Tantayanubutr, Monika
;
Panjakajornsak, Vinai
This research aims to develop a structural model to analyze the impact of Green Innovation towards the economic performance of food industrial firms implementing Green Innovation approach, in compliance with the national Green Industry initiative in Thailand. The conceptual framework is built on the study of relevant variables from existing theories and empirical research findings, focusing on the correlation of Green Supply Chain Integration and Corporate Social Responsibility. The target population is selected from entrepreneurs and Chief Executive Officers involved in food industry, of those 2,145 accredited Green Industry Mark from the Ministry of Industry Thailand. Research methodology applies the combination of collecting quantitative data from questionnaires, and exploring qualitative data from in-depth interviews to reaffirm the findings. An analysis on inferential statistics is to be conducted through Structural Equation Modeling. The research results will address key factors and formulate a structural model that provides new insight in analyzing Green Innovation challenges that impact economic performance of food industry in Thailand.
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Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products
(2017-01-01)
Marakanon, Lalinthorn
;
Panjakajornsak, Vinai
At present, industrial business competition causes producers to be aware of quality, price, and variety in developing new products to meet the consumers' needs. This research reviewed the literature on green marketing and proposes a new conceptual framework of customer loyalty. It uses four constructs—perceived quality, perceived risk, customer trust, and customer loyalty—in the context of environmentally friendly electronics products in Thailand. This research employed an empirical study using the questionnaire survey method to verify the hypotheses. Data were obtained from 420 consumers who bought and used environmentally friendly electronic products, particularly mobile phones, computers, and laptops using a purposive sampling method. The data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The results showed that perceived risk and customer trust had a direct effect on customer loyalty while perceived quality had an indirect effect on customer loyalty via customer trust. Furthermore, perceived quality had direct effects on perceived risk and customer trust. The results from the final SEM model were used to confirm the proposed relationships among the variables.
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Thai engineer ASEAN readiness: A structural equation model analysis
(2017-01-01)
Kraisuth, Duangporn
;
Panjakajornsak, Vinai
At the start of 2016, the 10-member nation of the Association of Southeast Asian Nations (ASEAN) entered a new era. With it, came the decade old start of the implementation of the 2005 mutual recognition arrangement (MRA) on engineering services and the free flow of skilled labor (FFSL). Although noble intentions, actual specifications and qualifications for this movement heavily restrict its actual implementation. This study therefore conducted both a quantitative and qualitative analyse of 412 engineers selected from a population of 1,211 Thai Federation of Industries companies to investigate how need, gap, and competency affect readiness. The structural equation model was conducted with AMOS 21 software and from the analysis, competency (b =0.16) and needs (b =0.77) demonstrated a significant effect on readiness, while needs demonstrated a significant effect on gap. Finally, the research determined that less than 1% were certified as ASEAN engineers, which is a pre-condition for registration for work as an engineer in another ASEAN country, with cultural awareness of other member nations ranked as the weakest link in an engineer’s readiness perception.
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Mobile phone customer loyalty in Thailand: A path analysis case study
(2017-01-01)
Pumim, Adilak
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Srinuan, Chalita
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Panjakajornsak, Vinai
Research was reviewed globally from mobile/cellular carriers to develop the six antecedents (customer satisfaction, perceived service quality, customer trust, corporate image, perceived value, and perceived switching costs) contributing to mobile customer loyalty in Thailand. Data were drawn from interviews with 515 Thai mobile users, who were asked about customer satisfaction, service quality perceptions, and customer loyalty. Findings suggest that perceived service quality and value have a direct positive influence on customer satisfaction: if the customer’s perception of service quality and customer satisfaction is high, it has a strong influence on customer loyalty. Additionally, if the perceived service quality is high, it has a direct impact on perceived value and customer satisfaction, in terms of price, value, terms, and reasonable carrier services. Finally, perception regarding switching costs is recognized in non-monetary terms and plays a key role in influencing customer loyalty.

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