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Author: search.filters.author.Ratanaolarn, ThaninSubject: search.filters.subject.Needs assessment

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    Student needs assessment analysis in e-commerce courses of vocational colleges in Guizhou Province China
    (2025-01-01)
    Tan, Linxi
    ;
    Ratanaolarn, Thanin
    ;
    Sriwisathiyakun, Kanyarat
    ;
    Cui, Jianming
    This study aimed to identify the specific needs of students in e-commerce courses in vocational colleges, focusing on digital marketing competencies, team spirit, learning methods, and course content to support curriculum development and the construction of innovative teaching models. The researcher of this study conducted a needs assessment survey with a sample size of 400 current vocational students. The collected data were analyzed using descriptive statistics to determine the means of 12 items. The results showed that the mean value of items ranged from 3.44 to 4.29, and all items reached at least the need level. Furthermore, respondents perceived a strong need to enhance digital marketing competencies and adopt new learning methods in e-commerce courses. Respondents also showed a need to integrate project-based learning and blended learning compared to other learning methods. A comprehensive student needs assessment analysis towards e-commerce courses has been provided in this study; it could serve as basic information for educators to develop a better teaching model and curriculum in the field of e-commerce education in vocational colleges.
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    DEVELOPMENT OF A TRAINING COURSE: A NEEDS ASSESSMENT APPROACH TO ENHANCE THE FACILITATOR TECHNIQUE FOR THAI COMMUNITY ENTERPRISES
    (2022-01-01)
    Chuenchaikit, Tidarat
    ;
    Kiddee, Krissana
    ;
    Ratanaolarn, Thanin
    As the Thai government's policy requires community enterprises to be able to solve problems by themselves and be self-reliant, this study was conducted to assess and prioritize the needs of facilitator skills to enhance the facilitator technique in developing a training course for Thai community enterprises. The data was collected from 137 members of the community enterprises in Thailand. The research instrument was a need assessment questionnaire on the actual situation and expected situation towards skills of facilitator for community enterprises. The statistics used to analyze the data included mean (X<sup>̅</sup>), standard deviation (SD) and Priority Needs Index Modified (PNIModified). It is suggested that the results of this study should be applied in the development of training courses to enhance the ability of facilitator of community enterprises. The findings present new knowledge on facilitator techniques, which community enterprise members can use to develop an economic system of the community self-sufficiency.