KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Author: search.filters.author.Srinuan, ChalitaSubject: search.filters.subject.ASEAN

Search Results

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Item,
    Mobile phone customer loyalty in Thailand: A path analysis case study
    (2017-01-01)
    Pumim, Adilak
    ;
    Srinuan, Chalita
    ;
    Panjakajornsak, Vinai
    Research was reviewed globally from mobile/cellular carriers to develop the six antecedents (customer satisfaction, perceived service quality, customer trust, corporate image, perceived value, and perceived switching costs) contributing to mobile customer loyalty in Thailand. Data were drawn from interviews with 515 Thai mobile users, who were asked about customer satisfaction, service quality perceptions, and customer loyalty. Findings suggest that perceived service quality and value have a direct positive influence on customer satisfaction: if the customer’s perception of service quality and customer satisfaction is high, it has a strong influence on customer loyalty. Additionally, if the perceived service quality is high, it has a direct impact on perceived value and customer satisfaction, in terms of price, value, terms, and reasonable carrier services. Finally, perception regarding switching costs is recognized in non-monetary terms and plays a key role in influencing customer loyalty.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Item,
    A Thai banking industry organisational performance analysis
    (2017-01-01)
    Pranee, Tasanai
    ;
    Napompech, Kulkanya
    ;
    Srinuan, Chalita
    The purpose of this research is to determine the effects of talent management, technological innovation and service quality on Thai bank performance. The population of the study consisted of 14 registered banking enterprises along with their associated 2068 branches. Using the IBM Statistical Package for the Social Sciences (SPSS v.21), 424 responses selected from a simple random sampling survey were analysed using both a secondorder confirmatory factor analysis (CFA) and structural equation modelling (SEM). From the 93-item survey, pre-trail test, and the in-depth interviews from five experts, a questionnaire reliability score of 0.98 was obtained. Findings revealed that technological innovation and service quality strongly influence the Thai banking industry's performance, and should be given great attention.