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Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective
(2025-01-01)
Lalisan, April Kim
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Rahayu, Karisma Sri
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Besa, Maricar
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Ong, Yi Xuan
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Ashoer, Muhammad
Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.
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Outbreak preparedness and response strategies in ASEAN member states: a scoping review
(2024-09-01)
Mphande-Nyasulu, Fingani Annie
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Yap, Nan Jiun
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Teo, Chin Hai
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Chang, Li Yen
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Tay, Sun Tee
Objectives: The 21<sup>st</sup> century has witnessed significant disease outbreaks with severe impact in Association of Southeast Asian Nations (ASEAN) countries, including SARS, H1N1, H5N1, and COVID-19. This review aimed to compile and analyze outbreak preparedness and response strategies, highlighting the success of coordinated multi-sectoral approaches and policy responses within the ASEAN region. Methods: The protocol for this review was registered on the Open Science Framework and PROSPERO. A systematic analysis of publications from the 2002-2022 period was conducted following PRISMA guidelines on 4522 records retrieved from PubMed, CINAHL, Web of Science, and Scopus. The titles and abstracts were screened, and 229 articles were selected for full-text screening. Finally, 34 articles were included in this review. Results: Four preparedness pillars were identified: governance and stewardship, disease detection, disease prevention, and health care management. The pillars were crucial in preparing for and responding to the COVID-19 pandemic. Coordinated responses among the ASEAN countries and local and international stakeholders were reported. Conclusions: The findings emphasize that understanding the transmission dynamics of infectious diseases is paramount for effective disease prevention, surveillance, and timely response efforts to prevent the next pandemic. A well-coordinated multi-country and multi-agency policy response and understanding the different disease management models are crucial in addressing future outbreaks in the region. Future post-pandemic publications will shed more light on lessons learned and preparedness and response plans for future pandemics.
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Structural equation model of variables influencing Thai ceramics entrepreneur organisational sustainability
(2019-01-01)
Kowuttiphong, Phainphin
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Fongsuwan, Wanno
The ceramics industry is vital to the economy of Thailand which globally, has been projected to reach $US705 billion by 2025. Traditionally however, for centuries the ceramics industry has been clustered in regional enclaves centred on small, entrepreneurial enterprises. This paper therefore investigated a multitude of factors including trade regulations, global competition, quality concerns, speed of development processes and production, and lack of branding and innovation, to determine the factors affecting organisational sustainability of ceramic enterprises. From the 280 Thai enterprises surveyed and analysed by use of a structural equation model by PLS-graph software it was determined that organisational performance affects organisational sustainability to the greatest extent due to monetary and non-monetary factors with an intermediate input into innovation, the business environment and business strategies. Organisational performance is also influenced by innovation and business strategies.
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Thai AEC Engineer Readiness: A Confirmatory Factor Analysis
(2018-01-01)
Kraisuth, Duangporn
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Panjakajornsak, Vinai
At the start of 2016, the 10 nations of the Association of Southeast Asian Nations (ASEAN) entered a new era. With it, came the decade-old start of the implementation of the 2005 mutual recognition arrangement (MRA) on engineering services, and the free flow of skilled labor (FFSL). Although created with noble intentions, actual specifications and qualifications for an individual’s foreign employment heavily restricts its actual implementation. This study, therefore, conducted a confirmatory factor analysis using LISREL 9.1 software of 278 engineers selected from a population of 1,211 Thai Federation of Industries companies to investigate how need, gap, and competency affect readiness. From the analysis, need was shown to have the highest effect on readiness, whereas competency also had a direct effect on readiness. Finally, the research determined that less than 1% of the surveyed engineers were certified as ASEAN engineers, which is a precondition for registration for work as an engineer in another ASEAN country, and that cultural awareness of other member nations was perceived as the weakest link in an individual’s engineer readiness perception.
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Mobile phone customer loyalty in Thailand: A path analysis case study
(2017-01-01)
Pumim, Adilak
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Srinuan, Chalita
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Panjakajornsak, Vinai
Research was reviewed globally from mobile/cellular carriers to develop the six antecedents (customer satisfaction, perceived service quality, customer trust, corporate image, perceived value, and perceived switching costs) contributing to mobile customer loyalty in Thailand. Data were drawn from interviews with 515 Thai mobile users, who were asked about customer satisfaction, service quality perceptions, and customer loyalty. Findings suggest that perceived service quality and value have a direct positive influence on customer satisfaction: if the customer’s perception of service quality and customer satisfaction is high, it has a strong influence on customer loyalty. Additionally, if the perceived service quality is high, it has a direct impact on perceived value and customer satisfaction, in terms of price, value, terms, and reasonable carrier services. Finally, perception regarding switching costs is recognized in non-monetary terms and plays a key role in influencing customer loyalty.
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A Thai banking industry organisational performance analysis
(2017-01-01)
Pranee, Tasanai
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Napompech, Kulkanya
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Srinuan, Chalita
The purpose of this research is to determine the effects of talent management, technological innovation and service quality on Thai bank performance. The population of the study consisted of 14 registered banking enterprises along with their associated 2068 branches. Using the IBM Statistical Package for the Social Sciences (SPSS v.21), 424 responses selected from a simple random sampling survey were analysed using both a secondorder confirmatory factor analysis (CFA) and structural equation modelling (SEM). From the 93-item survey, pre-trail test, and the in-depth interviews from five experts, a questionnaire reliability score of 0.98 was obtained. Findings revealed that technological innovation and service quality strongly influence the Thai banking industry's performance, and should be given great attention.
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Thailand's provincial electricity authority (PEA): A structural equation model of factors determining customer satisfaction
(2015-01-01)
Choaknumkij, Karn
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Fongsuwan, Wanno
Under the Association of Southeast Asian Nations Economic Community Blueprint 2015, energy security was stated as a top priority. The 10 member community is projected to have a combined gross domestic product of US$ 1.9 trillion by 2020, making this economic block the eighth-largest economy worldwide. With the community's energy consumption rising at a projected 4.4% per year, Thailand with its 67 million people is a key player in both terms of power production, consumption and distribution and at the center of this is the Provisional Electricity Authority which has expanded electricity supply to 73 Thai provinces, covering 510,000 km<sup>2</sup> while servicing 99% of the country's total area and villages. Given the critical importance of the PEA to both Thailand and the region, the researchers undertook a study to examine the variables affecting this organization's capability to serve this vital regional sector. Examining both service quality and electronic customer management systems via structural equation modeling, the study determined that there was a direct effect on customer satisfaction by these factors in power generation and distribution within the Kingdom. Given the rising importance of global energy "Smart grid" systems, the study furthermore opened up this area as follow-on to the present research.
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Determinants of modern management of private vocational colleges: A structural equation model
(2015-01-01)
Phusalux, Jongdee
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Buatama, Urasa
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Fongsuwan, Wanno
The study was focused on finding ways to manage Thailand's private vocational colleges so that they might both survive and thrive under a highly competitive environment. Currently, vocational education in Thailand is a highly competitive business enterprise with competition coming from government schools, international schools and other private sector schools which accounts for almost 37% of t he total educational system. The researchers therefore undertook the development and validation of t he effective management construct using confirmatory factor analysis of strategic management and innovation management on Thai private vocational colleges. A multi-stage random sampling was used to collect the sample from 614 Thai college administrators. The questionnaire was employed as the instrument for data collecting and PLS Graph was used for model verification. Results illustrated from the Structural Equation Modeling that confirmatory factors of innovation management and strategic management had both a direct and indirect effect on administrator effective management. Trained industrial staffs are now in short supply and this will only be exacerbated with the upcoming 2015 integration of 10 Southeast Asia nations. It is therefore, paramount that vocational institutions, both private and public, develop strategic vision, implement technological innovation such as 'flipped classrooms' while simultaneously developing efficient and effective communication channels with industry and state agencies that better serves the nearly 1 million Thai vocational school students.
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ASEAN and thai rubber industry labor mobility determinants: A structural equation model
(2015-01-01)
Nobnorb, Preecha
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Fongsuwan, Wanno
The ASEAN rubber industry is in a state of crisis with prices in a continuing three year downward spiral but over the horizon is the 2015 AEC integration date promising closer integration, reduction of tariffs and the freer mobility of labor. This research therefore undertook a structural equation model to study and identify the determinants of ASEAN and Thai labor mobility of which 1 million families or more than 6 million people are dependent on rubber production while another 4.8 million households or 18 million people are dependent on rice farming which are both highly intensive foreign labor endeavors. The study revealed that the vast majority of Thai expatriates who choose foreign work have a very positive experience who state that foreign work should be supported by the government. For the structural equation model, 340 rubber industry management staff were queried using both quantitative and qualitative research tools including PLS-Graph software for qualitative analysis of in-depth interviews from 10 senior level executives involved in corporate policy. From the research it was determined that skill levels have a direct and positive influence on labor mobility and the factors that have the maximum overall positive influence are migration pull and push factors. Government labor policies include foreign worker and labor law policies which have both a direct and indirect effect on labor mobility. Although the rubber industry is in an extended period of falling prices, new applications and sectors are being explored, such as rubber use in road construction.

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