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    The Attitudes of Pedestrians when Using Crosswalks with Distinct Traffic Lanes: A Case Study on Chaeng Watthana Road, Lat Krabang Road, and Kingkaeo Road
    (2024-01-01)
    Booncharoenpanya, Veerapong
    ;
    Pitaksringkarn, Jumrus
    One of the most important modes of transportation in cities and suburbs is walking. In large urban areas, walking reduces traffic congestion. However, data indicates that Bangkok is responsible for 1 in 3 pedestrian accidents per year, with an average of 900 such incidents taking place there. Furthermore, based on data collected from 2013 to 2017, car-pedestrian collisions are categorized by the highest severity index due to the average of 55 fatalities per 100 accidents. These statistics show that there are, on average, 740 pedestrian-vehicle incidents annually. The data indicates that to lower the number of pedestrian fatalities, walking mode needs to be enhanced. Consequently, the investigator was interested in determining how crossing facilities and people's attitudes are related. The goal of this research is to examine significant variables that influence how pedestrians feel about crossing the street. A questionnaire was used to collect data, which was separated into two sections: attitude about crossing the road and attitude regarding safety when crossing the road. The study's sample crosswalks are located on Chaeng Watthana Road, Lat Krabang Road, and King Kaew Road. Descriptive statistics and linear regression were employed in the analysis to consider social characteristics, variables related to past road crossing experience, variables regarding attitudes toward using road crossings, and variables regarding crossing facilities. Results from 412 questionnaires show that the number of traffic lanes, vehicle volume and vehicle speed were determined to be the primary factors significantly reducing the attitude of security that one feels when crossing the street. Furthermore, the outcomes held up when descriptive statistics were used for analysis. It was discovered that push-button traffic lights had the biggest influence on attitudes of safety when it came to attitudes regarding crossing facilities.
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    Students’ adoption towards behavioral intention of digital learning platform
    (2023-09-01)
    Songkram, Noawanit
    ;
    Chootongchai, Suparoek
    ;
    Osuwan, Hathaiphat
    ;
    Chuppunnarat, Yootthana
    ;
    Songkram, Nutthakorn
    The purpose of this research was to investigate students’ behavioral intentions toward a digital learning platform. In the framework of Thai education, an empirical study evaluated and applied the adoption model. The recommended research model was tested using structural equation modeling with a sample of 1406 students from every part of Thailand. According to the findings, the best facilitator for students’ recognition of using digital learning platforms is attitude (ATT), followed by internal factors such as perceived usefulness (PU) and perceived ease of use (PEU). Furthermore, technology self-efficacy (TSE), subjective norms (SN), and facilitating conditions (FC) are peripheral factors that enhance comprehension of a digital learning platform’s approval. These results are consistent with past research, with the exception that PU is the only factor that has a negative influence on behavioral intention. Consequently, this study will be useful to academics and researchers by bridging a research gap in the literature review whilst also demonstrating the practical application of an impactful digital learning platform relating to academic accomplishment.
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    Factors Influencing the Intention to Use Solar Rooftop Energy of Households in Thailand
    (2023-01-01)
    Theppratuanghthip, Pongsapat
    ;
    Rojniruttikul, Nuttawut
    As economic growth influences the higher demand for using electricity, there is a need to increase the norm and attitude influencing the intention to generate green electricity, which is a key source of energy to drive the country’s economy and development. Therefore, the objectives of this research were to study the total, direct, and indirect effects of the variables on the intention to use solar rooftop energy of households in Thailand, and to develop a model of the government policy and subjective use of solar rooftop energy of households in Thailand. This study was a quantitative research in which a set of questionnaires was used as an instrument to collect data from 240 samples, i.e., houses in all regions of Thailand. The samples were obtained by convenience sampling, and the data analysis relied on descriptive statistics and the structure equation model (SEM). The results showed that “Government Policy”, “Subjective Norm”, and “Attitude” had positive effects on the intention to use solar rooftop energy of households in Thailand. The model conformed to the empirical data with a significance level of 0.001. However, the government should set a security policy for the development of electricity generation by mixing sources of fuels in order to reduce the risk of heavily relying on a certain type of fuel. The transmission system should also be developed for greater reliability along with promoting the use of renewable energy to enhance the electric energy security of the country in the future.
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    Factors influencing reuse intention of e-payment in Thailand: A case study of promptpay
    (2020-01-01)
    Ladkoom, Kobthong
    ;
    Thanasopon, Bundit
    Thai e-commerce is growing rapidly in the past few years. The driving factors for the rapid growth arise from increased Internet and mobile phone use as well as improved e-payment and logistics. Thai government has come up with a national e-payment initiative called “PromptPay” with an aim to reduce the use of cash and catalyze the adoption of e-payment in Thailand. However, the use of e-payment in Thailand is still lagged behind other countires. The objective of this research is therefore to identify factors influencing reuse intension of e-payment in Thailand and their antecedents. For our preliminary study, we survey PromptPay 100 users in Bangkok and analyze the data using PLS-SEM technique. The results suggest that satisfaction and attitude positively impact reuse intention of PromptPay. In addition, perceived usefulness is found to be a driver of user satisfaction and positive attitude towards PromptPay, while positive confirmation affects satisfaction. However, trust is unexpectedly found to be insignificant to reuse intention of PromptPay. Our proposed conceptual model offers an alternative model studying e-payment adoption in other context, while our findings could help Thai government in planning their strategy for improving the diffusion rate of PromptPay in Thailand.
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    Skin whitening products purchasing intention analysis
    (2014-03-19)
    Suvattanadilok, Montajula
    Skin whitening products have increasingly gained popularity in Asia especially among Thai consumers. This research investigated consumers' attitudes towards buying skin whitening products in Bangkok by employing a questionnaire as a research instrument. Copies of the questionnaire were distributed to and collected from a sampling population of 400 in Bangkok metropolitan area. Descriptive statistics and one-way analysis of variance (ANOVA) were utilized for data analysis. Our findings showed that consumers' buying intentions were affected by the following factors: brand association (quality according to the price, p = 0.018), reference group (printed advertisement, p = 0.026), retail outlet as a marketing mix (cosmetics shop with decoration, p = 0.030), pricing as a marketing mix (price as a factor to buy (p = 0.001), perception of skin whitening products as an expensive product (p = 0.000) and reasonable price to buy (p = 0.001)). Interestingly, promotional marketing and perceived quality as marketing mixes did not contribute to consumers' intention to buy skin whitening products. Towards the end of this study, a refined research model frame is offered and a discussion is provided. © 2014 Academic Journals Inc.