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    Factors affecting the adoption of organic agricultural standards among members of community enterprises in Roi Et Province, Thailand
    (2025-07-01)
    Prawat, S.
    ;
    Mankeb, P.
    ;
    Chulilung, P.
    ;
    Charoenkittayawut, S.
    ;
    Khermkhun, J.
    The level of adoption of organic agricultural standards in crop production among members of community enterprises in Roi Et Province was assessed which based on the Certification Alliance Organic Standards. The findings revealed that four components including maintenance of organic management practices, pest and disease management, conversion to organic production, and enclosed cropping systems, were adopted at a very high level. The remaining components, including land and water management, contamination prevention, biodiversity, crop selection, and breeding, showed high levels of adoption. Split and parallel production received the lowest score but remained within the high adoption range. In addition, multiple regression analysis showed that experiences in organic farming, knowledge related to organic farming, and attitude towards organic farming positively and statistically influenced the level of adoption of organic agricultural standards among members of community enterprises in Roi Et Province.
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    The Development of Community Enterprise Entrepreneurs in the Crop Production Sector for Entry into e-Commerce
    (2023-01-01)
    Chienwattanasook, Krisada
    ;
    Jarinto, Krit
    ;
    Sulong, Madaoh
    The spread of coronavirus disease in 2019 (COVID-19) in Thailand has led to a lack of liquidity and income for entrepreneurs, increasing the variety of distribution channels compared to store sales. This will be a solution for businesses that are struggling. The objectives of this research are to provide training and guidance to community enterprise groups, build a platform and collect product data from community enterprises in the research area, i.e. community enterprises in Chachoengsao Province. This research is participatory action-based with a group of entrepreneurs and 25 groups of community enterprises with three main processes: first, selection and training on e-commerce, second, development of electronic databases and marketing consultation to collect data from the website and consult experts. Finally, advertising and publicity in the online media to make consumers and the general public aware of the project in order to increase the sales and revenues of the community enterprise entrepreneurs. The results of the study indicate political and practical recommendations. To begin with, the government should provide financial support such as low-interest funds or loans as well as have clear, concrete, and continuity policies to support and promote community enterprises. In addition,community enterprises should raise awareness about the importance of real participation, manage big data, and form online trading will facilitate which can ensure sustainability.
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    DEVELOPMENT OF A TRAINING COURSE: A NEEDS ASSESSMENT APPROACH TO ENHANCE THE FACILITATOR TECHNIQUE FOR THAI COMMUNITY ENTERPRISES
    (2022-01-01)
    Chuenchaikit, Tidarat
    ;
    Kiddee, Krissana
    ;
    Ratanaolarn, Thanin
    As the Thai government's policy requires community enterprises to be able to solve problems by themselves and be self-reliant, this study was conducted to assess and prioritize the needs of facilitator skills to enhance the facilitator technique in developing a training course for Thai community enterprises. The data was collected from 137 members of the community enterprises in Thailand. The research instrument was a need assessment questionnaire on the actual situation and expected situation towards skills of facilitator for community enterprises. The statistics used to analyze the data included mean (X<sup>̅</sup>), standard deviation (SD) and Priority Needs Index Modified (PNIModified). It is suggested that the results of this study should be applied in the development of training courses to enhance the ability of facilitator of community enterprises. The findings present new knowledge on facilitator techniques, which community enterprise members can use to develop an economic system of the community self-sufficiency.