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    Digital learning platform for cultural heritage: new normal tourism for community
    (2024-01-01)
    Sapu, Sakkarin
    ;
    Aphathanakorn, Amphol
    ;
    Thienmongkol, Ratanachote
    Purpose: This study aimed to (1) elucidate the results of a social outcomes assessment and socio-spatial return analysis of a social innovation village (SIV) program in Thailand, (2) develop a social return on investment (SROI) tool for a digital learning platform of cultural heritage and (3) propose the application of an SROI calculator for policy decision-making. Design/methodology/approach: SROI methodology was applied to analyze data from a sample of 110 individuals from the SIV in the Tha Ruea community, Nakhon Phanom province, Thailand, which is renowned for musical instrument making, to assess the social innovation objectives. Findings: Improvement in the grassroots economy led to increased income, translating to assessment outcomes and social values within the tourism community. Social and digital media platforms link physical and digital spaces to facilitate interactive learning and online tourism in the community. Research limitations/implications: Since the COVID-19 pandemic led to a pronounced economic decline, especially in the tourism sector, the results only partially capture the actual benefits of SROI. To address the challenge of adapting the ecosystem of local tourism into the alternative market, training programs are recommended, including upskilling and new-skilling courses offered by state agencies, to support this technological trend. Originality/value: This research illustrates how an integrative platform between digital technology and cultural heritage can address the significant shift in tourism behavior and promote a new era of cultural heritage tourism in virtual and physical spaces.
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    Students’ adoption towards behavioral intention of digital learning platform
    (2023-09-01)
    Songkram, Noawanit
    ;
    Chootongchai, Suparoek
    ;
    Osuwan, Hathaiphat
    ;
    Chuppunnarat, Yootthana
    ;
    Songkram, Nutthakorn
    The purpose of this research was to investigate students’ behavioral intentions toward a digital learning platform. In the framework of Thai education, an empirical study evaluated and applied the adoption model. The recommended research model was tested using structural equation modeling with a sample of 1406 students from every part of Thailand. According to the findings, the best facilitator for students’ recognition of using digital learning platforms is attitude (ATT), followed by internal factors such as perceived usefulness (PU) and perceived ease of use (PEU). Furthermore, technology self-efficacy (TSE), subjective norms (SN), and facilitating conditions (FC) are peripheral factors that enhance comprehension of a digital learning platform’s approval. These results are consistent with past research, with the exception that PU is the only factor that has a negative influence on behavioral intention. Consequently, this study will be useful to academics and researchers by bridging a research gap in the literature review whilst also demonstrating the practical application of an impactful digital learning platform relating to academic accomplishment.