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    Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector
    (2021-09-01)
    Chaveesuk, Singha
    ;
    Khalid, Bilal
    ;
    Chaiyasoonthorn, Wornchanok
    This study empirically investigated the marketing perspectives of behavioral intention and the actual use of digital payment solutions as electronic innovation for retail purchases in Thailand. This is important as leveraging digital innovation can be applied to minimize physical contact between retailers and customers, especially in the COVID-19 era. The UTAUT model was used and extended to include attitude, social distancing, and perceived risk variables. The study was conducted using primary data collected from 467 Thai respondents who used digital payment systems as a means of payment in retail purchases. The study data were collected employing a structured questionnaire. Techniques used in data analysis include Confirmatory Factor Analysis and Structural Equation Modeling. The results from the data analysis highlighted that behavioral intention to use digital payment innovation in Thailand was influenced by Perceived Risk (PR), Facilitating Condition (FC), Performance Expectancy (PE), and Attitudes (AT) of people. The study also revealed that exploring the marketing perspectives, Behavioral Intention (BI) significantly influenced the Actual Use (AU) of digital payment systems. The implication is that stakeholders in retail and financial sectors, such as banks and other digital payment providers, should consider aspects of people's attitudes and perceived risk as they influence the use and adoption of innovative digital payment solutions. Thus, it is, appropriate to propose policies and regulations that promote the effective use of digital payment systems in the Thai retail sector.
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    Blockchain and Smart Contract Payment for Electric Vehicle Charging
    (2020-06-01)
    Chanthong, Natthanan
    ;
    Ruangsakorn, Thitiwat
    ;
    Glomglome, Sorayut
    Our research aims to study, design and build the electronic payment system for electric vehicle (EV) charging using blockchain and smart contract technologies. Both technologies are used to control and manage payments and to decentralize the payment system, so the devices can automatically pay each other. In addition, our system lessens the inadequate of charging station for EV when travel in the long distance because our proposed let EV owners who also have charging facilities at their homes share their facilities and automatically get paid. Blockchain node is set up in charging station and is controlled by the application for EV owners. The application can show the charging information and control the payment and charging process automatically. For EV part, we simulated the data transmission between charging station and EV.
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    The acceptance model toward cashless society in Thailand
    (2019-08-23)
    Chaveesuk, Singha
    ;
    Vanitchatchavan, Prachuab
    ;
    Wutthirong, Phayat
    ;
    Nakwari, Parisgawin
    ;
    Jaikua, Mathin
    The rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.