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The acceptance model for camera simulators as a learning media for Indonesian vocational student
(2024-10-01)
Suwastika, Novian Anggis
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Masrom, Maslin
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Qonita, Qori
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Yasirandi, Rahmat
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Nuha, Hilal Hudan
This study investigates the acceptance of camera simulator technology as a learning media by Indonesian vocational high school (VHS) students and examines the relationships among influencing factors. It proposes an acceptance model integrating the technology acceptance model (TAM) 3 and the unified theory of acceptance and use of technology (UTAUT). Ten factors impacting technology acceptance were identified, resulting in the formulation of 15 hypotheses regarding inter-construct relationships. In this empirical study, a quantitative approach was employed, distributing questionnaires to 200 students at Public Vocational High School 10 in Bandung, specializing in broadcasting and filmmaking programs. After analyzing 145 valid responses, the study progressed in two stages: the measurement model and the structural model. The evaluation of the measurement model confirmed the validity of all indicators and constructs, ensuring compliance with the established standards. In the structural model evaluation, one construct (computer anxiety) and four inter-construct relationships were excluded. This research enhances our understanding of factors influencing camera simulator technology acceptance among VHS students in Indonesia, shedding light on the complexities of their decision-making process in adopting this educational tool.
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Examining the Intention to Adopt an Online Platform for Freight Forwarding Services in Thailand: A Modified Unified Theory for Acceptance and Use of Technology (UTAUT) Model Approach
(2024-09-01)
Pinyanitikorn, Nattakorn
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Atthirawong, Walailak
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Chanpuypetch, Wirachchaya
Background: The freight forwarding industry is undergoing digital transformation through the implementation of online platforms designed to enhance operational efficiency and transparency. Despite these benefits, the adoption of these platforms has been slower than anticipated due to customer concerns and industry-specific challenges. Methods: This study investigates the factors influencing the intention to adopt and the actual use of online platforms for freight forwarding services among business customers in Thailand. A modified Unified Theory for Acceptance and Use of Technology (UTAUT) model, incorporating perceived risk, serves as the theoretical framework. Survey data were collected from 400 respondents in managerial or higher-level positions involved in freight shipping within Thai firms and analyzed using a structural equation model (SEM). Results: The analysis reveals that performance expectancy, effort expectancy, social influence, and facilitating conditions positively influence adoption intention, while perceived risk negatively impacts it. Firm size moderates the effect of social influence, with a stronger impact observed in larger enterprises. Conclusions: The findings offer practical insights for Thai freight forwarders, suggesting strategies to improve customer acceptance and encourage the adoption of online platforms. Addressing the identified factors could lead to improved efficiency and greater integration of digital technologies in the logistics industry.
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Testing and Measurement on students' intention to use mobile learning based on UTAUT model
(2024-06-14)
Tang, Weike
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Chaiyasoonthorn, Wornchanok
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Chaveesuk, Singha
The widely use of communication technologies and wireless network has changed people's lives in many aspects. In the current information age, traditional teaching can no longer meet the needs of students. The rapid development of wireless network provides a foundation for the advancement of mobile learning. This paper aims to build a tool to test the reliability and validity of the conceptual framework of factors affecting students' intention to use mobile learning in higher vocational colleges. The paper adopts the extended UTAUT model, including self-efficacy, personal innovativeness, content quality, with 9 latent variables and 58 items. The paper uses a sample size of 30 to perform the pilot test. The findings show 2 items have been modified and 1 item should be removed to get the better reliability and validity.
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An Acceptance Model for the Adoption of Battery Electric Vehicles in Thailand
(2024-01-01)
Sithanant, Thana
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Sukphisal, Burin
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Kamales, Nayika
The primary objective of this study is to propose a model that will shape the adoption patterns of battery electric vehicles (BEVs) within the consumer demographic of Thailand. BEVs have emerged as a promising avenue for addressing critical environmental concerns, including air pollution, fossil fuel dependency, and climate change. Despite the successful integration of BEVs in various global markets, the penetration in Thailand remains notably limited in contrast to nations such as the United States, China, and Europe, especially Norway. The investigation begins by delineating the fundamental characteristics of BEVs, followed by a meticulous integration of theoretical underpinnings derived from the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Car Technology Acceptance Model (CTAM). These theoretical frameworks serve as a robust foundation for the analysis. In tandem with this theoretical framework, a host of pivotal determinants from multiple BEV adoption reviews is scrutinized, encompassing aspects like pricing structures, regulatory policies implemented by governmental bodies, the accessibility and robustness of charging infrastructures, the dimensions of environmental consciousness, experiential considerations related to driving, household composition, and residential placement. Consequently, these multifarious determinants are synthesized and result in a novel conceptual framework, thereby engendering a nuanced and insightful comprehension of the pivotal drivers that collectively shape the landscape of BEV adoption within Thailand. Further empirical investigations will be undertaken to a more profound awareness of the intricate dynamics that propel the broader integration of BEVs nationwide.
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The Framework of Using Mobile-Learning in Higher Vocational Colleges with Extended UTAUT Model
(2024-01-01)
Tang, Weike
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Chaveesuk, Singha
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Chaiyasoonthorn, Wornchanok
With the development of mobile communication technology, mobile learning has become a significant medium of higher education, especially during the COVID-19 outbreak. The large-scale mobile learning is a deep combination of teaching and modern information technology. In this context, the analysis of the factors affecting the mobile learning behavior of students is helpful to promote the process of the integration of online education and offline education. This study aims to propose a conceptual framework of influencing factors of students' using mobile-learning in higher vocational colleges based on an extended UTAUT model by including self-efficacy, personal innovativeness and content quality, from the perspectives of students.
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Evaluating the Determinants of Consumer Adoption of Autonomous Vehicles in Thailand—An Extended UTAUT Model
(2023-01-01)
Chaveesuk, Singha
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Chaiyasoonthorn, Wornchanok
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Kamales, Nayika
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Dacko-Pikiewicz, Zdzislawa
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Liszewski, Wiesław
This study explores the effects of autonomous cars and how they may affect the design of transportation systems. The research investigated the determinants of consumer adoption of autonomous vehicles in Thailand. The research was driven by increasing environmental protection awareness and the need to conserve it through revolutionary technology. The study adopted the extended UTAUT model, where a quantitative method was adopted using primary data from 381 respondents. The results indicated that consumer adoption of autonomous vehicles in Thailand is influenced by performance expectancy, effort expectancy, facilitating conditions, environmental benefits, and purchase subsidy. The recommendations developed were that, to enhance the consumers’ intention to adopt autonomous vehicles, the concerned stakeholders should improve on aspects, such as the ability to improve job performance, increase productivity, ease of use, flexibility, clarity, and understanding, as well as improve social status. The government should also consider subsidizing autonomous vehicles as this would encourage consumption. A limitation of the study is the generalization of the findings as it is limited to Thailand.
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The Adoption of the 'Buruan Sae' Agricultural Extension Application in Bandung City Using the UTAUT
(2023-01-01)
Tsabitul Azmi, Hilmi
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Utomo, Rio Guntur
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Nuha, Hilal H.
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Yasirandi, Rahmat
The 'Buruan Sae' program in Bandung is an integrated urban farming initiative by the Department of Food and Agriculture. This research investigates the factors influencing the adoption of the agricultural extension application 'Buruan Sae' in Bandung City, utilizing the UTAUT model. The study collected data from 14 agricultural extension agents working under the Department of Food Security and Agriculture. The analysis identified trust and performance expectancy as the key determinants of adoption, complemented by attitude and dependence. The study investigated the impact of different factors on users' intention to use the 'Buruan Sae' app. The study investigated the impact of UTAUT variables on Behavioral Intention towards the 'Buruan Sae' app. Four out of five variables (Effort Expectancy, Social Influence, Facilitating Conditions, and Perceived Technology) positively influenced Behavioral Intention, while Performance Expectancy had a weaker impact. The Performance Expectancy's regression coefficient was 0.410 with a significance level of 0.000 $( < 0.05)$, leading to the acceptance of Hypothesis 1. The same holds true for Effort Expectancy and Social Influence with t-values of 6.013 and 3.668, respectively, both significant at sig $< 0.05$, confirming Hypotheses 2 and 3. Facilitating Conditions' influence on Perceived Technology was established with a t-value of 5.425 and sig $< 0.05$, accepting Hypothesis 4. The F-test further supported the impact of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions on Perceived Technology, as Hypothesis 5 was accepted due to a sig of 0.002 and a calculated F-value of 10.296 $( > 3.59)$. The study concludes that due to limitations in the data, further research is recommended for a more thorough exploration of how 'Buruan Sae' app is used by extension workers in the Food and Agriculture Resilience Agency. This could involve methods like direct observations, interviews, or case studies to gain insights into farmers' use of the app, along with the associated challenges and benefits.
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Developing an Acceptance Model for Use with Online Video-Sharing Platforms
(2021-06-25)
Chinangkulpiwat, Ittipat
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Chaveesuk, Singha
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Chaiyasoonthorn, Wornchanok
Online video-sharing platforms have increased their popularity significantly in recent years. For example, YouTube has grown rapidly and become the most visited website in the world. Video-sharing platforms work by allowing users to provide content, view, subscribe, like, dislike and comment on the platform. They provide cost-saving, remote access, improved learning, stress relief, and available advantages 24 hours per day. This paper aimed to develop a conceptual framework to comprehend the acceptance to use video-sharing platforms and proposed a conceptual framework developed from a prior conceptual framework of UTAUT and IS Success model. A structural equation model was applied utilizing confirmatory factor analysis to validate the acceptance model towards an acceptance model for other technological platforms.
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The acceptance model of QR code payment systems in Thailand: A proposed model
(2020-01-01)
Witchutawon, Benjaporn
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Chaiyasoonthorn, Wornchanok
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Chaveesuk, Singha
Technological developments have been playing an important role in the economic system of countries. In order to further propel the Thailand economic system, the government has a national e-payment master plan to support standardized e-payment systems conforming to existing technology. The QR code payment system is one of the national e-payment master plan which the government is trying to push to take Thailand into a cashless society. QR code payment system for citizens in Thailand is very new technology and yet does not have many users. Thus, the purpose of this research is to develop the conceptual framework on QR code payment system in Thailand to initially identify relevant factors which influence the intention to use it for making payments. The research framework has been developed by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) with trust, perceived risk (PR) and personal innovativeness in information technology (PIIT). Finally, the contribution of this study provides potential factors that could affect the acceptance of QR code payment systems in Thailand.
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The extended mobile health acceptance model in Thailand: A conceptual framework
(2020-01-01)
Sombat, Paneepan
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Chaiyasoonthorn, Wornchanok
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Chaveesuk, Singha
Information technology has revolutionized people's lifestyle. People have the liberty of using the smart technology for reapings its benefits especially related to health care. The government of Thailand wants to optimize its benefit with the adoption of this technological advancement in the field of health care service in line with Thailand industry 4.0 policy and digital economy. Mobile health is one of the steps in this direction. However, less people in Thailand have performed on using mHealth services and limited research has been found under the acceptance of using mHealth technology. This study will help establish links to the general public and their accessibility and the ways to increase the usage rate. The mHealth acceptance framework is developed by integrating the Unified Theory of Acceptance and Use of Technology combined with self-efficacy, technology anxiety, and personal innovativeness in information technology. The contribution of this study is to build a proposed model for the mHealth acceptance and its use in Thailand.

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