Chaiyasoonthorn, Wornchanok
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Preferred name
Chaiyasoonthorn, Wornchanok
Alternative Name
Chaiyasoonthorn, Womchanok
Main Affiliation
Email
wornchanok.ch@kmitl.ac.th
4 results
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Item type:Publication, Impact of charging infrastructure on willingness to pay for EV: Mediating role of driving experience and behavior intentions(2025-04-01); Global primary transportation networks are affected by challenges associated with carbon emissions and rising oil prices. A growing population is opting for electric vehicles (EVs) because of their independent operation without reliance on gasoline and their lower pollution emissions. Establishing a charging infrastructure is necessary to stimulate consumer willingness to pay for EVs. Therefore, this study explored the impact of charging infrastructure on the willingness to pay, as well as the mediating role of driving experience and behavior intentions, using the theory of planned behavior. A quantitative methodology was employed, whereby data were gathered via a survey questionnaire distributed among Thai users residing in Bangkok, Thailand. Statistical analysis was conducted on data collected from 231 potential consumers using structural equation modeling and confirmatory factor analysis to validate the variables. This study revealed that charging infrastructure positively and significantly enhances the driving experience. The driving experience of an EV significantly affects behavior intentions, and positive behavior intentions significantly affect willingness to pay for an EV. Additionally, this study tested the sequential mediation of driving experience and behavior intentions, and the results revealed partial mediation. Furthermore, this study's findings indicate that the government and EV manufacturers should invest in developing charging infrastructure to enhance consumers' willingness to pay. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The adoption of electric vehicle in Thailand with the moderating role of charging infrastructure: an extension of a UTAUT(2024-01-01) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Actual use of electric vehicle in Pakistan: a moderating role of charging infrastructure(2024-01-01); Due to air pollution, technological change is needed in the transportation sector as traditional vehicles are the top contributor. Replacing fossil fuel vehicles with electric vehicles can minimize contamination in the air. This study has investigated factors affecting the adoption of electric vehicles with the moderation of charging infrastructure using the extended unified theory of acceptance and use of technology (UTAUT2) with additional factors such as environmental concerns, satisfaction with policies, trust, and charging infrastructure. The data were collected from 300 users through a survey questionnaire in Pakistan. Environmental concerns, price value, hedonic motivation, and habit significantly predict use behavior. Nevertheless, facilitating conditions, effort expectancy, social influence, and satisfaction with incentive policies showed insignificant results while affecting use behavior. The moderating effect of charging infrastructure showed insignificant results. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Exploring the effect of social media on revisit intentions(2024-01-01); ; Khan, SulaimanAfter the emergence of COVID-19, the tourism industry changed drastically and experienced a considerable decline. Thus, this study explored the impact of social media during COVID-19 on revisit intentions with the mediating effect of brand commitment and brand happiness based on protection motivation theory (PMT). Survey-based quantitative data was gathered from the tourists, and data analysis was done on SPSS and AMOS. The results exhibit that social media during COVID-19 has a significant positive relationship with revisit intentions, brand commitment, and brand happiness. The study also showed that brand commitment and brand happiness have a significant positive relationship with revisit intentions. The study has also demonstrated a significant positive mediating effect of brand commitment and brand happiness between social media during COVID-19 and revisit intentions.